Blog Hunt Workshop 2014

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Blog Hunt Workshop - held at Highland Park Public Library of Highland Park, New Jersey in February 2014. Presentation about how to find blogs, how to create a blog, how to track blogs in Feedly. Examples of blogs such as Websites for Small Biz.

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Blog Hunt Workshop 2014

  1. 1. with Leora Wenger Highland Park Public Library February 11, 2014
  2. 2. What is a Blog?
  3. 3. Blog vs. Website • Blog consists of articles (called posts) and maybe a few informational pages. Blogs can be organized by categories and by tags. One might be able to view all posts in a set category on one page. • Websites are often pages, possibly stores, event calendars, and more – they can include a blog (or blogs).
  4. 4. What interests you?
  5. 5. • • • • • •
  6. 6. Googling for blogs http://www.google.com/blogsearch http://www.google.com/blogsearch?hl=en
  7. 7. “homeowners insurance”
  8. 8. Ask friends or colleagues
  9. 9. Search Google Plus https://plus.google.com/s/sochi
  10. 10. related: blogname.com
  11. 11. Paper.li
  12. 12. How do I keep track of these blogs? Subscribe by email or Subscribe with Feedly
  13. 13. Subscribe box on blog http://www.leoraw.com/blog/
  14. 14. Feedly
  15. 15. Sign up for Feedly • Get a Google Account • Click the Login button on the Feedly page, and it will prompt you to sign into your Google account.
  16. 16. Feedly can help you find blogs – Click the +Add Content link on the left hand column of your screen:
  17. 17. Subscribe to Blogs • Subscribe to blogs as you find them. • Firefox method: Go to page of blog. Pull down to Bookmarks -> Subscribe to this page -> Subscribe to (name of blog) – RSS. Some blogs have an RSS button, and you can select Feedly as your reader. • In Internet Explorer, open the Command bar. Click that orange RSS button to subscribe. Or paste feed url into Feedly. • Chrome: you need to add a special extension for one-click subscriptions. • If you get the url for the feed but it’s not clear how to get it into Feedly, you can paste url for the feed into Feedly to subscribe.
  18. 18. Categorize in Feedly Learn Mark as Read
  19. 19. More on Feedly http://biz.leoraw.com/feedly-review/
  20. 20. Platforms for Blogging • • • • • • Blogger WordPress.com Self-hosted WordPress <-my favorite Tumblr Google+ YouTube – video as a form of blogging? As a complement to one’s blog.
  21. 21. Why Blog? • • • • • • • • • You love sharing writing You love sharing photos You have a business to promote You get to meet people around the world If you loved writing as a child, now is the time to go back to an old passion. You get to meet fantastic people. It challenges your writing style and skills. You can share the things that make you tick: food, books, films, art, movies, maybe even religion or politics. Blogging makes you see things differently as you start seeing them through the eyes of your readers.
  22. 22. http://biz.leoraw.com/beginning-bloggers/
  23. 23. Importance of Commenting • • • • Meet other bloggers Get links back to your own blog Establish authority in your niche Respond to comments on your own blog so that you can meaningfully engage with your readers.
  24. 24. Sample Comment Area
  25. 25. Topic: Highland Park
  26. 26. Highland Park on Sketching Out blog http://www.leoraw.com/blog/
  27. 27. Urbach Avraham blog http://uandacpas.com/blog/
  28. 28. • • • • Promote a new service Meet potential clients Improve SEO for your site Get feedback on your service or product or your marketing efforts http://biz.leoraw.com/benefits-of-a-business-blog-for-small-biz/
  29. 29. http://www.leoraw.com/blog/2013/11/hawthorn-berries/
  30. 30. Set a Strong Password • Use as many different characters as possible when forming your password. Use numbers, punctuation characters and, when possible, mixed upper and lower-case letters. Choosing characters from the largest possible alphabet will make your password more secure. http://wolfram.org/writing/howto/password.html
  31. 31. Promote Your Blog • Leave comments on related blogs – make sure to include a link back to your blog • Use social media – Twitter, Google+, LinkedIn groups (such as Bloggers Helping Bloggers), Facebook. Even better than tweeting your own posts is when people like your content so much they tweet/share it. • Be friendly to other bloggers.
  32. 32. Wonder of Tech http://www.wonderoftech.com/
  33. 33. I love Coffee blog http://en.ilovecoffee.jp/
  34. 34. Crohn’s Dad blog http://crohnsdad.wordpress.com/
  35. 35. http://biz.leoraw.com/
  36. 36. What Next? • Discuss your favorite topics • Ask – how do I … ??? • Have fun exploring blogs – enjoy the experience.

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