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Case Study Tom Tom Web 3.0 Strategy 20090323

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Analyzes of The Web 3.0 Strategy of the TomTom Application widget for promoting their HD Trafic Services via Social Networks and I-Google, conducted by:

Soho - Social Media Consultancy Ltd.

Published in: Business, Technology
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Case Study Tom Tom Web 3.0 Strategy 20090323

  1. 1. TOMTOM HD Traffic Information Services Web 3.0 Strategy Case Study by Leon Wittenberg International Strategy Consultant March 23rd 2009 Disclaimer: This Case Study was created on initiative of Soho – Social Media Consultancy Ltd.
  2. 2. Soho Social Media Consultancy Ltd. London Amsterdam New York
  3. 3. TOMTOM HD (real time) Traffic -Web 3.0 Strategy CONCLUSIONS • According the analysis of Soho – Social Media Consultancy Ltd, TOMTOM gets it! Their newest gadget/widget to promote their HD social media marketing with web 3.0 Technology. traffic information services has unleashed the power of • The idea is simple: they have an online campaign site of HD traffic services combining all traffic information and roaming telecom technology, delivering -by far the best- traffic info in the market. This output is relayed to a tiny application (widget/gadget) that the user can install for FREE, on their favorite Social Space like Facebook, MySpace, I-Google, Hyves and many more. This way the user is up to date about accurate traffic information while active in social networks on the internet or mobile platforms. pull mechanism, awareness is being pushed on a viralmechanism • The strategy is based on a “forcing” people to share the application and talk/blog about it, without being troubled by -non relevant- banners, shouting for attention, pushing expensive website traffic to the TOMTOM application website. • So, if the first wave of application adaptors / critical mass, is large enough, the application will travel the web, used by users, on this viral mechanism. The larger the spread of the widget, the lower the cost per contact/user. The use of the application in within the brand engagementand will social networks will generate, if technically flawless, many and many hours of advocacy brand ambassadorship, ultimately lead to and spreading new instead of COST caused by futures among the widget/application users. This way marketing generates / drives new values repeated traditional online campaigning pushing traffic and awareness. Technology Marketing by TOMTOM! • Smart
  4. 4. TOMTOM HD (real time) Traffic -Web 3.0 Strategy Creating Relevance 2 STATEMENT 1 2. Relevant Traffic information QUESTION? 3 1. Why TomTom? ANSWER! 3. Innovations that make life easier!
  5. 5. TOMTOM HD (real time) Traffic -Web 3.0 Strategy Creating a Viral Effect + + = 1 2 3
  6. 6. TOMTOM HD (real time) Traffic -Web 3.0 Strategy Don’t come to us! We come to You! Choose your favorite social network
  7. 7. TOMTOM HD (real time) Traffic -Web 3.0 Strategy Share the application with your Social Network Friends
  8. 8. TOMTOM HD (real time) Traffic -Web 3.0 Strategy Show(case) the application on your profile
  9. 9. TOMTOM HD (real time) Traffic -Web 3.0 Strategy Show(case) application on national and international Social networks
  10. 10. TOMTOM HD (real time) Traffic -Web 3.0 Strategy Install the application on your internet entry point
  11. 11. TOMTOM HD (real time) Traffic -Web 3.0 Strategy Widget / Application use will drive traffic from and towards campaign site organically and permanently TRAFFIC Widget / Application Application / Campaign Website
  12. 12. Web Evolution 1990 - 2030
  13. 13. quote@soho-consultancy.com +31-(0)653108011 (EST+1) Leon Wittenberg (Inter)national Strategy Consultant Leon@soho-consultancy.com “Business Profile” Disclaimer: This Case Study was created on the initiative of Soho – Social Media Consultancy Ltd.

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