XOYO x Tiger Beer birthday proposal

Celebrate the very first birthday of XOYO

Thursday, 11 August 2011

Since opening it’s doors in September 2010, XOYO has played a pivotal
role in the continuation of East London’s proud nature of being the
capital’s trend setting area. e calibre of artists that have performed at
the venue have been outstanding, sell out shows, memorable club nights
and in turn creating a culture that will continue to be influential amongst
London’s taste making demographic.

Some of the artists we’ve had over the last year include...


Yelawolf Moda/Jaymo & Andy George
Jessie J
Friendly Fires

Sleigh Bells

Digitalism

Robyn

Busy P/Ed Banger Records
FACT x Young Turks Mos Def

Frankie Knuckles

Erol Alkan

MNDR
Jamie Woon

A-TRAK


e following slides will
cover -

e opportunity for
Tiger
- XOYO - Key Venue
Info
- XOYO 1st birthday
A culmination

Package for the event
- Marketing, branding
and promotional rights.
- Additional future
opportunities.

Summary and Costings


Key venue information

XOYO is a destination that provides a unique music and arts experience, located in the thriving heart of East London
Location: Old Street, East London
Attendance: 14, 400 (monthly)
Audience reach: Facebook 9000, Twitter 5,600, Email database 10,000

- XOYO over the last year has shone through as the go to venue in East London, with an eclectic variance in artists, DJ’s
and bands performing on a weekly basis.

- Over the past year XOYO on average has had 6 shows per week, resulting in 14,400 through it’s doors every month,
from Sleigh Bells to Jessie J, Erol Alkan to A-TRAK.

- We’ve also developed fantastic working relationships with the likes of FACT magazine, Dazed and Confused, Myspace
and Vice Magazine in putting on memorable events.

We want our 1st birthday to go oﬀ with a bang!


XOYO 1st Birthday
A Culmination...
For XOYO’s 1st birthday we want to create a celebration like no other over two
consecutive nights, that will provide mass interest across the demographic board, an
unrivalled match up that will be befitting to what XOYO has and will continue to be
about, using live streaming to connect to not just a national but international audience.
September 16th September 17th

FRIDAY SATURDAY

Intrigued to ﬁnd out
more details about
our birthday?
Curiosity is always
rewarded.

Chicago

V s
Detroit

JAMIE XX vs LARRY HEARD aka MR FINGERS
FUTURE ICON

Producer and member
of e XX, remixer to
stars such as Adele, One of the fore
Jamie XX has become fathers of House
one of the most music, responsible for
sought after DJ’s in the genre’s most
the UK for his defining moments,
uniqueness. His love he’s been a staple of
for Chicago House Chicago the scene for over 25
has become well years and he comes to
Friday
known and he’ll be up XOYO for an
16th
against one of his and exclusive performance
September
one of our heroes in alongside Jamie XX.
the genre for a one oﬀ
unique performance.


Xxxy vs JUAN ATKINS
FUTURE ICON

rough his e originator of
influence of Drum Detroit Techno
n Bass and Techno music, Juan Atkins is
he’s produced a an icon of the scene, a
string of hits series of landmark
including ‘Know tracks got him
You’ one of FACT
magazines tunes of
Detroit labelled ‘e
Godfather of Techno’,
2010, notable his timeless classic No
Saturday
recognition also UFO’s inspired a
17th
from the likes of generation of artists
September
Pitchfork have creating the Detroit
pushed Xxxy into Techno sound.
the future elite.


Marketing, Branding and
Promotional rights.


Online has become such a impact filled tool for
people across the age board, we feel the the best
way to approach this is to utilise an internet savvy
generation keen to be enthralled about exciting
events.


Website promotion


New website due for completion on August
19th.


Social Media


Social Media Optimisation by
both XOYO and Tiger, in the
form of competitions and links
to engaging editorial content.


Unique Branding


Working with award winning artist Richard Richard’s previous work, artistry
Robinson, we will create 200 unique t-shirt done for Lovebox, Klaxons, Kele,
Alpines, Simian Mobile Disco
pieces, detailing the eclectic array of artists that amongst many others..

have played at XOYO. ese t-shirts will be co- Look at
www.richardrobinsondesign.co.uk for
a more detailed look
branded with XOYO & Tiger, and will be
distributed to the first 100 people through the
door over the two nights.


Live Streaming


Having successfully streamed live shows at XOYO, we
want to continue this and invite our expansive
Get Darker at online audience a chance to be apart of this
XOYO in July celebration, even if they can’t get a ticket! XOYO has
2011,
become familiar to audiences worldwide, with our
streamed live
on our website live streaming we can oﬀer a worldwide audience a
and Facebook chance to see these unique performances, working
with media partners such as FACT Magazine to also
stream the event, reaching an even bigger music and
art loving audience.


Additional Marketing
Opportunities


- Dedicated mailouts
from both our
databases.
- Ticket allocation for
the event to be used for
alternative promotional
uses.
- Artist interviews
before the event and on
the night.
- Streaming content to
be edited and
distributed for short
form video content to
be used by both parties.


Summary and Costings


Partnering with XOYO for our birthday marks a
unique occasion to be involved in carefully
constructed event sure to be a sell out and send
us flying into our second year where we’re
expanding as an multi purpose organisation.
In summary you’ll have the opportunity for -

- Marketing and Promotional rights
- e right to event content
- Ticket allocation in order to run competitions
- Unique branding opportunities with our
exclusive t-shirt pieces
- Cross brand website/social media promotion
- Co branded streaming, connecting to a
worldwide audience.

Required investment is £4,000 per night


XOYO x Tiger Beer birthday proposal

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XOYO x Tiger Beer birthday proposal