Distimo Winter Nights

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Distimo Winter Nights

  1. 1. Winter Nights sessionsFeb 9th 2013David Maret - Distimo
  2. 2. JUST WHY SHOULD WE LOOK AT ANALYTICS Premium Freemium Small Dev Groups Larger Dev Resources Conversion happens in the What s my conversion game. Our data analysts rate? figure it out. Our loyal users spread the How can I get featured? word. We don t need Apple s featuring. Update? Analyze, Iterate, Analyze
  3. 3. THE APPSTORE OPPORTUNITY
  4. 4. INTRODUCING APPIQ All Data used in this presentation is from AppIQ •  Track your competitors’ Downloads and Revenue •  Identify market and store opportunities •  Analyze your market share •  Plan marketing campaigns more effective
  5. 5. APPS MARKET GROWTH 1 2 AppStore growth 2012 Nasdaq growth VS. 3 Google Play 43% Whole 2012 = 7.76%2 Apple Appstores 51% 51% 43% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Apple iPhone Google Play 1 Source; Distimo Year report 2012 2 Source; http://money.cnn.com/data/markets/nasdaq/ 3 Google Play store revenues from Aug - Nov
  6. 6. APPS MARKET GROWTH Average Daily Revenues Apple App Store in November 2012 Average Daily Revenues Google Play Store in November 2012 1 Source; Distimo Year report 2012 2 Source; http://money.cnn.com/data/markets/nasdaq/
  7. 7. APPS MARKET GROWTH Average Daily Revenues Apple App Store in November 2012 $ 16.910.556 Average Daily Revenues Google Play Store in November 2012 $ 3.402.544 1 Source; Distimo Year report 2012
  8. 8. APPS MARKET GROWTH How many average daily downloads does the number 1 app generate in the US in Jan ‘13? (most downloads)
  9. 9. APPS MARKET GROWTH How many average daily downloads does the number 1 app generate in the US in Jan ‘13? (most downloads) 114.500 downloads (over 3.4 mln total in Jan)
  10. 10. APPS MARKET GROWTH How much total revenue did the top 3 Grossing apps generated in Jan ‘13 for the US?
  11. 11. APPS MARKET GROWTH How much total revenue did the top 3 Grossing apps generated in Jan ‘13 for the US? $8.337.475 revenue
  12. 12. Games By Far The Most Popular Type Of Application Daily Downloads Per Category – November 2012Thousands 18,461 4,582 2,914 2,883 2,763 2,508 2,038 1,694 1,575 1,102 1,059 1,023 827 814 778 701 676 659 602 535 273 267 244 -  30% - 35% of all app downloads are Games. -  over 60% of revenues comes from Games. -  O t h e r c a t e g o r i e s t h a t d r i v e downloads in both stores areThousands 18,912 Entertainment, Tools & Utilities, Social and Productivity. 8,900 4,368 4,254 4,115 2,830 2,672 2,423 2,310 1,874 1,834 1,696 1,380 1,264 1,021 993 758 739 716 572 550 547 438 429 319 117
  13. 13. MILLION DOLLAR REVENUESRevenues to date $ 14 mln + $ 3 mln + $ 12 mln +
  14. 14. ONE-OFF VS. IN-APP REVENUES One-Off Revenues In-App Revenues (Draw Something) (Hay Day & Clash of Clans)-  One-off revenue apps tend to spike and decline quicker then In-app purchases-  In app revenue apps hold a longer sustainable revenue growth-  Few exceptions to the rule
  15. 15. ONE-OFF VS. IN-APP REVENUES One-Off Revenues (MineCraft) Combi Revenues (Draw Something)
  16. 16. MANY OF THE MOST SUCCESSFULPUBLISHERS ARE SMALL (≤10 APPS)100% 183 173 152 50% 0%§  However not small in terms of revenue / downloads, think of publishers like SuperCell, OMGPOP, Rovio and Halfbrick Studios * Mary Meeker / Distimo, based on 250 most popular publishers in United States – March 2012
  17. 17. SUCCESSFUL APPSWHEN ESTIMATING DOWNLOADS AND REVENUES , DISTIMO ALWAYS EXCLUDES THAT APP’S TRANSACTIONAL DATA FROM THE ANALYSIS. TRANSACTIONAL DATA WILL ALWAYS BE KEPT CONFIDENTIAL.
  18. 18. Downloads Over The WorldDaily Downloads -  Google surpassed Apple 43,189 in download volumes -  Apple Free / Paid apps 35,597 ratio 1 out of 18/26 Thousands -  Google Free / Paid apps ratio 1 out of 81 User (/1.28) 12,485
  19. 19. Downloads Over The WorldDaily Revenues 43,189 $ 10,151,515 35,597 Thousands $ 6,759,041 $ 3,402,544 User (/1.28) 12,485
  20. 20. North America The Largest for Apple Daily User Downloads – November 2012Thousands 16,767 South Africa United States 14,735 12,541 1,641 1,389 1,009 North America Asia Europe MEA Australia South America 35% 31% 26% 3% 3% 2%
  21. 21. Asia The Largest Region In Google Play Daily Device Downloads – November 2012Thousands Zealand United States 20,450 14,929 14,722 2,794 1,769 616 Asia North America Europe South America MEA Australia 37% 27% 27% 5% 3% 1%
  22. 22. North America Also In Terms Of Revenue Leading Regions Daily Revenues – November 2012 $6,519Thousands Venezuela United States $5,023 $3,842 $979 $281 $267 North America Europe Asia Australia MEA South America 39% 30% 23% 6% 2% 2%
  23. 23. Asia Largest, Despite Only Japan & Korea Contribute Daily Revenues – November 2012 $1,539Thousands Finland United States $1,204 $568 $84 $7 $0 Asia North America Europe Australia MEA South America 45% 35% 17% 2% 0% 0%
  24. 24. The Winner Takes It All? November 2012 Number Of Application Responsible For 10% Of Volume In One Month -  Apple’s Top 200 revenues 31 31 generate 60% of total -  In Google Play this proportion is 22 even higher to up to 80%. -  31 applications were responsible for 10% of all free downloads in the Apple App Store for iPhone 7 8 6 6 4 -  Only 2 applications were 2 responsible for 10% of the paid downloads.On Any Given Day The Top 200 Is Responsible For 80% 69% 60% 59% 60% 45% 50% 46% 46%Free Downloads Revenues Paid Downloads
  25. 25. REAL DEMO—  Name a few specific Apps you would like to see data from!—  3 apps demo only—  Demo Leaderboards (Month Apple vs. Google)
  26. 26. KEY TAKEAWAYS—  Invest in creating a quality app pays off—  Decide what platform suits your type of app best (widget vs game)—  Look at current market opportunities for revenues / traction (categories)—  Let users engage (via in-app purchases)—  Stay ahead of your competitor by knowing the market
  27. 27. DISTIMO PUBLICATIONSCheck out our latest monthly publication about The Impact onPrice Changes here;http://www.distimo.com/publicationsOr stay updated via our Bloghttp://www.distimo.com/blog/

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