Social Branded U

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Here's a presentation on Social Media that I recently made to the Knoxville Small Business Marketing Meet-up. It touches on what social media is and how to use it for business.

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  • Social Branded U

    1. 1. SOCIAL BRANDED U
    2. 2. WHAT IS SOCIAL MEDIA ANYWAY?
    3. 3. SOCIAL MEDIA IS... INBOUND MARKETING
    4. 4. SOCIAL MEDIA AND BUSINESS MARKETING Outbound Marketing • Telemarketing • Trade shows • Direct Mail • Email blasts • Print ads • TV/Radio ads
    5. 5. SOCIAL MEDIA AND BUSINESS MARKETING Inbound Marketing • SEO / SEM • Blogging • Social Media • RSS • Free tools/trials • Viral videos
    6. 6. SOCIAL MEDIA IS INBOUND MARKETING • Social Media helps with SEO • Social Media promotes your blog • Social Media is Permission Centric • The conversation has already started...
    7. 7. SOCIAL MEDIA = COCKTAIL PARTY • Become a real member of the community • Add value to the community • ask and answer questions • More effective than live cocktail parties • no boundaries of time or space • other people can listen in easily
    8. 8. Share Publish Network 3 TYPES OF SOCIAL MEDIA
    9. 9. SOCIAL MEDIA: PUBLISH
    10. 10. MARKETING TIPS FOR SOCIAL MEDIA PUBLISHING • Publish: “Everything you have, anywhere you can” • Monitor what others publish - promote it • Empower your customers to publish
    11. 11. Share Publish Network 3 TYPES OF SOCIAL MEDIA
    12. 12. SOCIAL MEDIA: SHARE
    13. 13. MARKETING TIPS FOR SOCIAL MEDIA SHARING • Monitor what’s being shared about you • Find where your audience hangs out • Promote your content and other content • Produce content your audience will love
    14. 14. Share Publish Network 3 TYPES OF SOCIAL MEDIA
    15. 15. SOCIAL MEDIA: NETWORK
    16. 16. MARKETING TIPS FOR SOCIAL MEDIA NETWORKING • Make friends • find your existing connections • network through groups • add to your email signature, blog articles, bio or profile... • Be helpful • answer questions • share interesting content • make connections
    17. 17. TOP SITES FOR BUSINESS YOU should be engaging with your customers here!
    18. 18. #1 BUSINESS/CAREER SITE ON THE WEB You must have a business profile on this site!
    19. 19. POWERFUL SEO-FRIENDLY BUSINESS NETWORKING SITE!
    20. 20. Inbound Marketing Knoxville
    21. 21. #1 PERSONAL & BUSINESS PROFILE SITE ON THE WEB
    22. 22. #1 VIDEO SITE ON THE WEB YouTube is the number one video site on the Internet – with 67.5 million unique users in the U.S., according to Nielsen NetRatings. ■ The site also is the 6th largest Internet destination overall, Nielsen determined. ■ The #2 Search Engine behind Google.
    23. 23. Fast Pitch Networking TOP SITE FOR PITCHING YOUR BUSINESS
    24. 24. A real-time information network powered by people all around the world that lets you share and discover what’s happening right now in 140 characters or less.
    25. 25. POWERFUL SEO-FRIENDLY BUSINESS DIRECTORY
    26. 26. Flickr - almost certainly the best online photo management and sharing application in the world - has two main goals: 1. To help people make their content available to the people who matter to them. 2. To enable new ways of organizing photos and video.
    27. 27. SOME UP AND COMING VALUABLE SITES
    28. 28. BUZZBLITZ WILL DO IT ALL FOR YOU
    29. 29. THE SOCIAL MEDIA REVOLUTION Leon Spencer Social Branded Media

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