Digital Distribution Technology Leon Callard – 10005043 Leoncallard@gmail.com
Idea This App will be an informative game which allows the users to make decisions that will affect the final outcome. This App will give information on the effects of alcohol abuse it will do this by highlighting; The law on Drinking The effect alcohol can have on the human body Situations that could get the user into trouble The app will be individual to the user depending on their age, gender and health issues i.e pregnancy), the information that the user gives on themselves will affect the scenarios in the game and the information that is given.
Idea The app will be video based and will set-up scenarios for example if the user is under aged then the scenario would be drinking in a park and the information given to the user would be based around under aged drinking. A video will be played and in the video the character will be faced with a problem with multiple choices each choice resulting in different outcomes for the character. This app will also give facts about drinking to help the user become more aware about the safety of drinking alcohol, this app will not try to persuade a person not to drink as it is not designed to make the user fearful of drinking which is why not every scenario where the user decides to drink alcohol will result in a negative outcome.
Idea The app will keep the user interested by using various interesting stories lines, the user will be able to decide what way they would like the story to go. The app will contain interactive short films, these films will keep the user interested as well as informing the user on the effects of alcohol. Once the entire film has finished the option for a user to take a quiz if the choice to.
Research In order to portray some of the information about drinking, some helpful statistics and facts on drinking will need to be researched this information can be found on the drink aware website; https://www.drinkaware.co.uk/check-the-facts/alcohol-and-your-child Statistics and facts about underage drinking Long term risks Liver damage Brain development Drinking later in life Short term risks Vulnerability Unprotected sex Alcohol poisoning Appearance
Under aged drinking Some key statistics: 20 million units of alcohol are consumed in a week by 11 to 17 year olds. By 15 years, most children have drunk alcohol. Children in England are more likely to drink alcohol than children in many other countries. 500,000 young people aged 11 to 15 years were drunk in the previous four weeks. The majority of 15 and 16 year olds (71%) associate alcohol consumption with positive consequences and having fun. Early age of starting drinking is associated with higher trends of alcohol dependence in adulthood and a wider range of other adverse consequences.
The Law on under-aged drinking It is against the law; To sell alcohol to someone under 18 anywhere. For an adult to buy or attempt to buy alcohol on behalf of someone under 18. For someone under 18 to buy alcohol, attempt to buy alcohol or to be sold alcohol.
Consequences of under-ageddrinking If the police suspect someone under 18 has alcohol in a public place, they have the power to confiscate it. If young people get caught with alcohol three times they could face a social contract, a fine or arrest. Getting a criminal record could affect future job prospects and make it more difficult to travel to countries like the USA. The police can also confiscate alcohol from someone, no matter what their age, if they believe it has been, or will be drunk by someone under 18 in a public place.
Health effects of alcohol Appearance Alcohol and your skin Alcohol dehydrates your body Beat the bloat Alcohol can also cause your face to look bloated and puffy. You might find it bloats your stomach too. Spots and smells The liver processes most of the alcohol you drink, but some of it leaves the body straight through your breath, sweat and urine.
Health effects of alcohol Alcohol and mental health 1. Alcohol alters your brain chemistry Alcohol is a depressant, affecting our thoughts, feelings and actions – and sometimes our long-term mental health. 2. Alcohol can actually increase anxiety and stress rather than reduce it Alcohol can contribute to feelings of depression and anxiety and make stress harder to deal with.
Health effects of alcohol 3. Alcohol + depression = a vicious cycle If you drink heavily and regularly you’re likely to develop some symptoms of depression. Warning signs that alcohol is affecting your mood include: disturbed sleep Feeling lethargic and tired all the time low mood experiencing anxiety in situations where you would normally feel comfortable. 4. Alcohol is linked to suicide, self-harm and psychosis Alcohol can make people lose their inhibitions and behave impulsively, so it can lead to actions they might not otherwise have taken – including self-harm and suicide.
Current Apps on the subject Alcohol and your brain Description This health education App explains the physiological effects of alcohol on the developing brain. A 7 minute video with captivating 3D animations, voiceover & graphics, takes you on a guided tour of the anatomical structures of the brain, to educate about what happens to specific structures in the brain when alcohol is consumed in excess. Although this app is an informative app on the effects of alcohol it is very different from the proposed app this app focuses solely on the effect of alcohol on the brain and not on other consequence that are formed due to alcohol. ‘Alcohol and your brain’ was made to help the user make informed decisions on drinking and also to make them aware the affect that their drinking will have on the brain, the proposed app will give the user a wider knowledge on what trouble alcohol can cause
Current Apps on the subject DrinkAware Description DrinkAware is an alcohol units calculator and consumption diary. If you want to stop drinking, or just cut down your alcohol intake, then this application can help you. It provides a number of features to make it easy to use allowing users to keep an accurate track of how many alcohol units they consume on a day by day basis. Again this app is very different to the proposed app this app is very useful but it is used to help the user cut down on the amount they drink rather than inform the on the affects the alcohol is having.
Current campaign videos HSE Alcohol Awareness Advert (underage); http://www.youtube.com/watch?v=0yg1KuBhg7c Don’t let drink sneak up on you; http://www.youtube.com/watch?v=RTgQKWYibZ4 UK anti-drink driving advert; http://www.youtube.com/watch?v=oQtTREndJKk
Business plan This app will make money from selling it to different campaigns such as Drinkaware, NUS connect etc. These campaigns will pay for the app because it will help make the public more aware of the effects of alcohol and will do it in a fun manor. This app will be free to purchase which will mean that it would need to use advertisements in order to make a profit this will be done by having a banner at the top of the screen promoting other products or companies, the user will have the option to stop the adverts but will have to pay a small fee to do so.
Expansion There is a lot of room for expansion/franchising on this app as the concept is open to other campaigns. For example instead of Alcohol awareness; Drug awareness Sexual health awareness Quit smoking Cancer awareness etc. More content could be made available for the user to purchase depending on how well the film go down, the content could include; Extra decisions and storylines for specific scenarios And completely new scenarios to download These could be made optional for the user and cost them to download.
Video sequence breakdown The scenario that will be filmed will be the scenario for a under age male, only certain section will be filmed as each full scenario will be 10-15minutes long. The underage scenario will start with a POV shot of a male teenager, playing a games console.
Video sequence breakdown Film The underage scenario will start with a POV shot of a male teenager, playing a games console. The teenage will get a text message from his phone asking him to get alcohol for ‘tonight’ The character will then go to an alcohol cupboard. Decision page Steal or not If the user clicks steal then he will take the alcohol and leave the house with the alcohol. If the user clicks no then he will close the cupboard and leave the house empty handed.
Video sequence breakdown Consequences if he steals The user will take the alcohol out of the cupboard and leave the house with it. The User will get into trouble with his parents, and become more at risk of getting drunk quicker. If he doesn’t steal The user will leave the house without the alcohol. His friends will not be happy with him for not bringing alcohol and demand that he gets some from the shop.
Planning All of the scenarios and storylines will be from the Point of view of the user and they will be addressed directly in the film (meaning the actors will and look directly into the camera). The majority of the films will be shot with natural lighting to make them feel more real and to keep the colours dingy. Crew; 2 people Someone on camera Someone booming Equipment; Canon 550D – give a clear, high quality image. Rode NTG-2 microphone – High quality sound Marantz PMD661 – it’s practical and easy to use Fig Rig – this will be used to get relatively stable POV shots.
Planning The video for the app will be really easy to film and edit as they will be relatively simple continuous shots, these will be broken up with ‘decision pages’ which will define where the story goes.