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Trends and advertising on mobile platforms

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Trends in advertising on mobile platforms and cross device advertising.

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Trends and advertising on mobile platforms

  1. 1. Z mobilnimi napravami spletne medije spremlja že 38% celotne slovenske internetne populacije Leon Brenčič, Direktor odnosov z naročniki
  2. 2. Thereare officiallymore mobiledevicesthanpeoplein theworld 7,2Bgadgets vir: http://www.independent.co.uk/life-style/gadgets-and-tech/news/there-are-officially-more-mobile-devices-than-people-in-the-world-9780518.html
  3. 3. Vir: http://static.googleusercontent.com/media/www.google.com/sl//googleblogs/pdfs/mobile_understanding_smartphone_users.pdf
  4. 4. Vir: http://static.googleusercontent.com/media/www.google.com/sl//googleblogs/pdfs/mobile_understanding_smartphone_users.pdf
  5. 5. Vir: http://static.googleusercontent.com/media/www.google.com/sl//googleblogs/pdfs/mobile_understanding_smartphone_users.pdf
  6. 6. Vir: http://static.googleusercontent.com/media/www.google.com/sl//googleblogs/pdfs/mobile_understanding_smartphone_users.pdf
  7. 7. 1.4mio slovenskih spletnih uporabnikov vir: MOSS, avgust 2014
  8. 8. Vir: iPROM, 2014 Dosegljivost uporabnikov 69% 46% 38%
  9. 9. 65% Pametnih telefonov 35% Tablice 530.000mobilnih uporabnikov Vir: iPROM, junij 2014
  10. 10. 37,5% 62%
  11. 11. Vir: Medijska potrošnja Valiconin iPROM, marec 2014 Uporabniki na spletu največ časa namenijo e-pošta družbena omrežja in spremljanje uporabniško ustvarjenih video vsebin branje člankov in gledanje novic
  12. 12. Vir: Google Thinkinside,http://ssl.gstatic.com/think/docs/double-impact-mobile-experiences_infographics.pdf
  13. 13. Vir: Google Thinkinside,http://ssl.gstatic.com/think/docs/double-impact-mobile-experiences_infographics.pdf
  14. 14. Vir: Google Thinkinside,http://ssl.gstatic.com/think/docs/double-impact-mobile-experiences_infographics.pdf
  15. 15. Vir: iPROM, junij 2014 153% povečanje dostopa do slovenskih spletnih medijev v enem letupreko mobilnih naprav
  16. 16. Vir: iPROM, junij 2013, 2014 15% celotne slovenske internetne populacije dostopa do slovenskih spletni medijev preko mobilnih naprav 38% Leto 2013 Leto 2014
  17. 17. Vir: iPROM, 2014
  18. 18. Vir: Techcrunch, april 2014, http://techcrunch.com/2014/04/27/the-age-of-mobile-only 26,7% 21%
  19. 19. Vir :http://mashable.com/2012/06/19/facebook-mobile-ads-study/ Facebook z mobilnimoglaševanjemzasluži2,5x večkotz oglasinaračunalnikih
  20. 20. http://www.clickz.com/clickz/news/2364855/why-do-brands-have-such-small-mobile-advertising-budgets-study Mobile ad spend was $17.96 billion last year, a number the market research firm expected would grow 75%to $31.45 billion by the end of 2014 and $94.9 billion by 2018.
  21. 21. 71%med gledanjem TV hkrati brska po internetu Vir: Medijska potrošnja Valiconin iPROM, marec 2014
  22. 22. 71% Hkratne aktivnosti ob gledanju TV Vir: Medijska potrošnja Valiconin iPROM, marec 2014
  23. 23. Vir: Medijska potrošnja Valiconin iPROM, marec 2014 Ostale aktivnosti ob gledanju TV 40% 15% 24% 33%
  24. 24. 68% Vir: Medijska potrošnja Valiconin iPROM, marec 2014 spodbuda TV k iskanju preko tabličnih računalnikov ali pametnih telefonov 32% brez spodbude
  25. 25. Crossdevice oglaševanje s centralizirano izvedbo preko vseh digitalnih zaslonov
  26. 26. Desktop-celostranski
  27. 27. Desktop–zamenjava ozadja
  28. 28. Desktop-video
  29. 29. Desktop–klasični bannerji
  30. 30. celostranski oglas banderola Primer #1: mobileoglasi (HTML5)
  31. 31. Mobilna pasica v aplikacijah in igrah Mobilne pasice na spletnih straneh Primer #2: mobileoglasi (HTML5)
  32. 32. Primer #3: mobileoglasi (HTML5)
  33. 33. Leon Brenčič, iPROM leon.brencic@iprom.si Hvala!

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