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Search Intelligence - Social Media e Search Marketing - Proxxima 2011

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Como é a relação entre os sites de redes sociais (Social Media) e os buscadores (Search Engines) no Brasil. Apresentação feita no Proxxima 2011 por @leonaressi da Direct Performance, com dados Hitwise by Serasa Experian

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Search Intelligence - Social Media e Search Marketing - Proxxima 2011

  1. 1. #SearchIntelligence<br />#Social, #Search, #Social_Search, #Search_Social e demais hashtags<br />@LeoNaressi<br />
  2. 2. Protocooperação?<br />…relaçãobenéficaparaambas as espécies, emboranãolhessejaindispensável…(Wikipedia)<br />2<br />
  3. 3. Buscadoresgeram a maior parte do tráfego de redessociais<br />3<br />60% chegamàsredessociaisatravés de buscadores<br />37% vão a buscadoresapós as redessociais<br />Fonte: HitwiseBrasil, Abril 2011<br />
  4. 4. Abertura do conteúdo de comunidadesparaindexaçãofavoreceuOrkut<br />4<br />% tráfegogeradoporbuscadores<br />% tráfegodirecionado a buscadores<br />Twitter direcionamaior parte do seutráfegoparaoutrasredessociais (27,35%) e sites de entretenimento (21,96%)<br />Fonte: HitwiseBrasil, Abril 2011<br />
  5. 5. Nomes de redessociaisestão entre as palavras-chavequegeramtráfego de busca<br />5<br />15%<br />de todo o tráfego de busca do Brasilédirecionado a redessociais<br />Top 10 sites portráfego de busca<br />Fonte: HitwiseBrasil, Abril 2011<br />
  6. 6. #bemmisteriosa<br />Aproveitandobem o buzz gerado<br />6<br />
  7. 7. asd<br />7<br />
  8. 8. O que um teaser podecausarnasredessociais…<br />8<br />80mil<br />tweets com a hashtag #bemmisteriosa<br />Trending Topic no Twitter por<br />1 semana<br />Fonte: Case Devassa, http://www.slideshare.net/candidamm/devassa-bem-loura<br />
  9. 9. E tantomistériolevouosconsumidores a…<br />9<br />Buscar! <br />Éclaro…<br />Fonte: Google Insights for search<br />
  10. 10. Mas nãoadiantasóprocurar, tem queachar!<br />10<br />Mais de <br />73%<br />das buscasresultouemvisitaao site oficial<br />(success rate)<br />Fonte: HitwiseBrasil, Fevereiro 2010<br />
  11. 11. #bolsonaro<br />Preconceitoemnúmeros<br />11<br />
  12. 12. Analisando a repercussão do caso…<br />12<br />Trending topic no Twitter<br />#bolsonaro<br />Demandaestimuladaembuscadores<br />Entrevista no CQC<br />
  13. 13. Podeterganhovisibilidade, mas com certezaperdeu share e relevância…<br />13<br />Antes da polêmica, o site oficial do deputadoaproveitava<br />70%<br />das buscaspor“bolsonaro”<br />Na demandageradaapós o caso, mais de <br />47%<br />do tráfego era direcionadoparacomunidadesemredessociais e repercussõesnegativasnaimprensa<br />Fonte: HitwiseBrasil, Abril 2011<br />
  14. 14. #MAMILOS<br />Um assuntomuitopolêmico<br />14<br />
  15. 15. Ninguémsabeporque, mas sãopolêmicos…<br />15<br />
  16. 16. O quecomeçou no Youtube, foipararem blogs, no Twitter, e nasBuscas<br />16<br />Fonte: Google Insights for search<br />
  17. 17. Mas, issoalterou o comportamento do tráfego?<br />17<br />A Wikipedia era o destinocerto de cerca de <br />12%<br />das buscaspor“mamilos”<br />Depois do meme, <br />15%<br />das buscasiamdiretopara o vídeo no Youtube<br />Fonte: HitwiseBrasil, Abril 2011<br />
  18. 18. #RUFFLES<br />Faça-me um click<br />18<br />
  19. 19. Uma promoçãoativa a interação com a marca...<br />19<br />Fonte: HitwiseBrasil, Abril 2011<br />
  20. 20. Mas, o quefazer com tantademanda?<br />20<br />Antes da promoção, 30%<br />das buscaspor Ruffles iamparacomunidades do Orkut<br />Com umacampanha de links patrocinadosbemfocada e bemdistribuída, 75%<br />das buscasforamdirecionadaspara o hotsite da promoção<br />Fonte: HitwiseBrasil, Abril 2011<br />
  21. 21. Tem maisdetalhes?<br />21<br />Inserçõesna TV gerarampicosexpressivosnademandapelotermona internet <br />Fonte: Google Insights for search<br />
  22. 22. #PRA_SABER_MAIS<br />Aguçando a curiosidade…<br />22<br />
  23. 23. #OBL nasredessociais e nosbuscadores<br />Fonte: Mashable - http://goo.gl/mMyJT<br />23<br />
  24. 24. Social, Search, Display Media, TV, Radio, Revistas, OOH, etc...<br />24<br />Osmeiosnão se excluem.<br />A Simbiose<br />ficacadavezmaisclara e mensurável<br />Twitter Does Not Supplant Other Media, It Amplifies It<br />http://goo.gl/t1BUl<br />
  25. 25. Obrigado!<br />@LeoNaressi<br />

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