Top 5 Things You Need To Know To Succeed In The Haunted House Business!
Navigating through the treacherous pitfalls in the business of a Haunted Attraction Event is a horrendous task for even seasoned veterans, and what you don’t know will kill you! In this final segment of the day long Speed Seminar Series, industry legend Leonard Pickel boils down his 34 years of professional haunting experience into the five most important aspects of the October seasonal business that are the difference between being hugely successful and out of business.
$2-$3 Per Person Spent in Advertising $50,000 to $75,000 to drive25,000 people to buy a ticket! Radio 25% Television 30% Cable TV 15% Internet 10% Billboards 5%All Out Media AssaultBy Sanjay Syal of Blue Star Marketing
Number 5Marketing Equals PeopleNumber 4Show Quality Equals Customer Satisfaction
Complete Environments Over the Top Detail Big Props/Animations Well Trained Actors Great Makeup and Costuming The Experience Starts in theParking Lot!
Builds A Following Add To Rather ThanTearing Down Air Of Legitimacy RecoverableInvestment
Number 5Marketing Equals PeopleNumber 4Show Quality Equals Customer SatisfactionNumber 3Capacity Equals ProfitNumber 2Permanent Location Equals LongevityNumber 1Watch The Money
Use Numbered Tickets and Account For Every Ticket! Trust But Verify Set A Budget andStick To That Budget Proper Funding
Advertising is Hard Detail is Expensive Cheap Locations Never Have Parking My Actors Want to Work for Free Fire Marshals Are MEAN I Don’t Have Any Money The Question Then is,
Hauntrepreneurs(R) Haunt Design and Consulting972firstname.lastname@example.org HAuNTconHaunted Attraction National Tradeshow and Conferencewww.hauntcon.com FindAHaunt.comNationwide listing service for Haunted Eventswww.findahaunt.com
Hauntrepreneurs(R) Haunt Design and Consultingwww.hauntrepreneurs.com email@example.comThank you for listening!