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How-to Create Effective Scares for your Haunted Attraction

Stephen King defines fear as “A cold touch in the midst of the most familiar, applied with a sudden pressure!” Join haunting veteran Leonard Pickel as he dissects this definition and adapts it to the art of effectively scaring people in a Haunted Attraction. How mood, setting, realism, startles, the unknown, insecurity, timing, pacing misdirection all can be used to take your attraction to the next level. Covered in this session is who are we trying to scary, what scares them and how to best effect that emotion in any kind of Haunt, from yard displays to professional Halloween Events.

1 of 34
Effective Scares:Effective Scares:
A Logical Approach to ScaringA Logical Approach to Scaring
the Beejeebers out of Peoplethe Beejeebers out of People!"!"
Presented byPresented by Leonard Pickel,Leonard Pickel,
Hauntrepreneurs® ThemedHauntrepreneurs® Themed
Attraction Design and ConsultingAttraction Design and Consulting
972-951-5100972-951-5100
www.hauntrepreneurs.comwww.hauntrepreneurs.com
Who Are We Trying to Scare?Who Are We Trying to Scare?
 Fear is “A cold touch in theFear is “A cold touch in the
midst of the most familiar,midst of the most familiar,
applied with a suddenapplied with a sudden
pressure!”pressure!”
Steven KingSteven King
 The Hardest Person toThe Hardest Person to
Scare in a Haunt is…Scare in a Haunt is…
 A 21 Year Old White MaleA 21 Year Old White Male
What Causes Fear?What Causes Fear?
 - Mood- Mood
 - Soundtrack- Soundtrack
 - Lighting- Lighting
 - Fog- Fog
What Causes Fear?What Causes Fear?
 - Setting- Setting
 - Uncomfortable spaces- Uncomfortable spaces
 - Claustrophobic Rooms- Claustrophobic Rooms
What Causes Fear?What Causes Fear?
 - Realism- Realism
 - Detail- Detail
 - Distressing- Distressing
 - Practicals- Practicals
 - Scenic Paint- Scenic Paint
What Causes Fear?What Causes Fear?
 - Startle- Startle
 - The Unexpected- The Unexpected
 - Sudden Change Of- Sudden Change Of
LightingLighting
 - Sudden Loud Noise- Sudden Loud Noise
 - Vary Location & Type- Vary Location & Type
of Scareof Scare

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How-to Create Effective Scares for your Haunted Attraction

  • 1. Effective Scares:Effective Scares: A Logical Approach to ScaringA Logical Approach to Scaring the Beejeebers out of Peoplethe Beejeebers out of People!"!" Presented byPresented by Leonard Pickel,Leonard Pickel, Hauntrepreneurs® ThemedHauntrepreneurs® Themed Attraction Design and ConsultingAttraction Design and Consulting 972-951-5100972-951-5100 www.hauntrepreneurs.comwww.hauntrepreneurs.com
  • 2. Who Are We Trying to Scare?Who Are We Trying to Scare?  Fear is “A cold touch in theFear is “A cold touch in the midst of the most familiar,midst of the most familiar, applied with a suddenapplied with a sudden pressure!”pressure!” Steven KingSteven King  The Hardest Person toThe Hardest Person to Scare in a Haunt is…Scare in a Haunt is…  A 21 Year Old White MaleA 21 Year Old White Male
  • 3. What Causes Fear?What Causes Fear?  - Mood- Mood  - Soundtrack- Soundtrack  - Lighting- Lighting  - Fog- Fog
  • 4. What Causes Fear?What Causes Fear?  - Setting- Setting  - Uncomfortable spaces- Uncomfortable spaces  - Claustrophobic Rooms- Claustrophobic Rooms
  • 5. What Causes Fear?What Causes Fear?  - Realism- Realism  - Detail- Detail  - Distressing- Distressing  - Practicals- Practicals  - Scenic Paint- Scenic Paint
  • 6. What Causes Fear?What Causes Fear?  - Startle- Startle  - The Unexpected- The Unexpected  - Sudden Change Of- Sudden Change Of LightingLighting  - Sudden Loud Noise- Sudden Loud Noise  - Vary Location & Type- Vary Location & Type of Scareof Scare
  • 7. What Causes Fear?What Causes Fear?  - The Unknown- The Unknown  - Darkness and- Darkness and ShadowsShadows  - What Might Be In The- What Might Be In The DarkDark
  • 8. DarknessDarkness  What is laughable in the light is sometimes harder to smile at in theWhat is laughable in the light is sometimes harder to smile at in the dark.”dark.” Steven KingSteven King
  • 9. What Causes Fear?What Causes Fear?  - Insecurity- Insecurity  - Invasion of personal- Invasion of personal SpaceSpace  - Unexpected Whisper- Unexpected Whisper  - Vulnerability- Vulnerability
  • 10. How Do We Do That?How Do We Do That?  - Design the Room Around- Design the Room Around The ScareThe Scare
  • 11. How Do We Do That?How Do We Do That?  Timing and PacingTiming and Pacing
  • 12. How Do We Do That?How Do We Do That?  - Misdirection- Misdirection
  • 13. How Do We Do That?How Do We Do That?  -- Use the Patron’sUse the Patron’s ImaginationImagination
  • 14. How Do We Do That?How Do We Do That?  - Appearance Of Imminent- Appearance Of Imminent DangerDanger
  • 15. How Do We Do That?How Do We Do That?  - Control the Point Of- Control the Point Of AttentionAttention
  • 16. How Do We Do That?How Do We Do That?  - Make the Action Sudden- Make the Action Sudden and Unexpectedand Unexpected
  • 17. How Do We Do That?How Do We Do That?  - Scare the Gap- Scare the Gap
  • 18. How Do We Do That?How Do We Do That?  - Don't Forget The End Of- Don't Forget The End Of The GroupThe Group
  • 19. How Do We Do That?How Do We Do That?  - Don’t Be Afraid To Be- Don’t Be Afraid To Be Funny!Funny!
  • 20. CreativityCreativity  ““There are no new ideas!There are no new ideas! There is only two old ideasThere is only two old ideas put together for the firstput together for the first time!”time!” UnknownUnknown
  • 21. In PracticeIn Practice  - A cold touch…- A cold touch…
  • 22. In PracticeIn Practice  - A cold touch- A cold touch  MoodMood
  • 23. In PracticeIn Practice  - A cold touch- A cold touch  InsecurityInsecurity
  • 24. In PracticeIn Practice  - A cold touch- A cold touch  VulnerabilityVulnerability
  • 25. In PracticeIn Practice  - A cold touch- A cold touch  GoreGore
  • 26. In PracticeIn Practice  - In the midst of- In the midst of the most familiarthe most familiar  SettingSetting
  • 27. In PracticeIn Practice  - In the midst of- In the midst of the most familiarthe most familiar  RealismRealism
  • 28. In PracticeIn Practice  - In the midst of the- In the midst of the most familiar…most familiar…  DetailDetail
  • 29. In PracticeIn Practice  - Applied with a sudden- Applied with a sudden pressure!!pressure!!  Startle ScaresStartle Scares
  • 30. Three Types of Scares (AccordingThree Types of Scares (According to John Burton)to John Burton)  Visible ScareVisible Scare  Invisible ScareInvisible Scare  Visible-Invisible ScareVisible-Invisible Scare
  • 31. Classic Cheap ScaresClassic Cheap Scares  Dot RoomDot Room  Drop PanelDrop Panel  Slap DownSlap Down  SnakesSnakes  Camo MonsterCamo Monster  WhispersWhispers
  • 33. Haunting ResourcesHaunting Resources Haunted Attraction National Tradeshow and ConventionHaunted Attraction National Tradeshow and Convention (HAuNTcon)(HAuNTcon) 972-951-5100 www.hauntcon.com972-951-5100 www.hauntcon.com    Hauntrepreneurs® Themed Attraction Design and ConsultingHauntrepreneurs® Themed Attraction Design and Consulting 972-951-5100 www.hauntrepreneurs.com972-951-5100 www.hauntrepreneurs.com    FindAHaunt.comFindAHaunt.com - Nationwide listing service for Haunted Events- Nationwide listing service for Haunted Events www.findahaunt.comwww.findahaunt.com    Blue Star ProductionsBlue Star Productions – Marketing partner for the Haunted– Marketing partner for the Haunted Attraction IndustryAttraction Industry 651-766-2800 www.bluestarshows.com651-766-2800 www.bluestarshows.com
  • 34. Thank You For ListeningThank You For Listening Leonard PickelLeonard Pickel Hauntrepreneurs(R)Hauntrepreneurs(R) Themed Attraction Design and ConsultingThemed Attraction Design and Consulting 972-951-5100972-951-5100 www.hauntrepreneurs.comwww.hauntrepreneurs.com hauntrepreneurs@gmail.comhauntrepreneurs@gmail.com