Business plan


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Business plan

  1. 1. “How to make a business plan” Bulgaria
  2. 2. “A goal without a plan is just a wish” The business plan is written document describing the nature of the business, the sales and marketing strategy, the financial background, containing a projected profit and loss statement.
  3. 3. Components of the business plan  Title Page and Contents  Executive Summary  Description of the Business  Description of the Product or Service  Market Analysis  Competitive Analysis  Financial Components of the Business Plan – Monitoring of financial performance
  4. 4. Business plan  the name of the business  the name(s) of the principal(s),  address  phone number  e-mail and website address  date
  5. 5. Executive summary The executive summary shows your reason for writing the business plan. It tells the reader what you want and why, right up front. Each section thereafter should flow nicely into a story and build up to an ending that recaps the key points from the executive summary.
  6. 6. Business description  The business description usually begins with a short explanation of the industry. When describing the industry, discuss what's going on now as well as the outlook for the future.  Do the necessary research so you can provide information on all the various markets within the industry. Base your observations on reliable data and be sure to footnote and cite your sources of information when necessary.  Remember that bankers and investors want to know hard facts-they won't risk money on assumptions or conjecture.
  7. 7. Product or service and distribution  The product description should be written in such a way that it becomes perfectly clear to the reader. Explain how people use your product or service and talk about what makes it different from others available in the market.  The distribution section should include details on how you plan to deliver your product or service to your customers.
  8. 8. Market Analysis Market analysis will help you define your prospects as well as help you establish pricing, distribution, and promotional strategies that will allow your company to reach success, both in the short and long term. Begin your market analysis by defining the market in terms of size, demographics structure, growth prospects, trends, and sales potential.
  9. 9. Competitive analysis The purpose of the competitive analysis is to determine:  the strengths and weaknesses of the competitors within your market.  strategies that will provide you with a distinct advantage.  barriers that can be developed to prevent competition from entering your market.  any weaknesses that can be exploited in the product development cycle.
  10. 10. Financial Components of Your Business Plan After defining the product, market and operations, the next area to turn your attention to is the three financial statements that form the backbone of your business plan: the income statement, cash flow statement, and balance sheet.  The income statement is a simple and straightforward report on the business' cash-generating ability. It is a scorecard on the financial performance of your business that reflects when sales are made and when expenses are incurred.  The cash flow statement shows how much cash you'll need to meet obligations, when you'll require it and where it will come from. The result is the profit or loss at the end of each month and year.  The balance sheet is generated annually for the business plan and is, more or less, a summary of all the preceding financial information. Balance sheets are used to calculate the net worth of a business or individual by measuring assets against liabilities.
  11. 11. “He who fails to plan is planning to fail”