Introduzione alla Web Analytics

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Un\'introduzione ai concetti fondamentali della Web analytics ed in generale ai sistemi di misurazione delle performance aziendali. Come e perché la Web analytics è importante per il tuo business e per la tua azienda.. Presentazione a cura di Leonardo Bellini - Digital Marketing Lab

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Introduzione alla Web Analytics

  1. 1. Web Analytics Introduzione 1
  2. 2. Test – Learn – Refine Il nuovo Mantra Alcune citazioni: Our online approach is integrated with our offline brand and creativity strategy..; everything we do online, including creative, is driven by an extentive and dynamic testing process. [Graeme Findlay, customer Acq. E-commerce Mgr – Alliance Leicester Bank] Try it, measure it, tweak it” Approccio TIMITI [ Jim Sterne, autore di Web Metrics] Web analytics is the assessment of a variety of data, including web traffic, web based transactions, web server performance, usability studies, user submitted information (es. surveys,) [Dave Chaffey, Internet Guru] 2

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