Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Introduzione alla Web Analytics

3,111 views

Published on

Un\'introduzione ai concetti fondamentali della Web analytics ed in generale ai sistemi di misurazione delle performance aziendali. Come e perché la Web analytics è importante per il tuo business e per la tua azienda.. Presentazione a cura di Leonardo Bellini - Digital Marketing Lab

Published in: Business
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Bel lavoro Leo!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Introduzione alla Web Analytics

  1. 1. Web Analytics Introduzione 1
  2. 2. Test – Learn – Refine Il nuovo Mantra Alcune citazioni: Our online approach is integrated with our offline brand and creativity strategy..; everything we do online, including creative, is driven by an extentive and dynamic testing process. [Graeme Findlay, customer Acq. E-commerce Mgr – Alliance Leicester Bank] Try it, measure it, tweak it” Approccio TIMITI [ Jim Sterne, autore di Web Metrics] Web analytics is the assessment of a variety of data, including web traffic, web based transactions, web server performance, usability studies, user submitted information (es. surveys,) [Dave Chaffey, Internet Guru] 2

×