Organisational behaviour at apple inc

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Organisational behaviour at apple inc

  1. 1. Apple Inc. Behavioral Sciences II Group 1, Section C •Gaurav Chandwani 131/48 •Happy Saini 137/48 •Harshit Krishna 143/48 •Karan Sareen 168/48 •Kaushal Bhandaria 172/48 •Komal Agarwal 177/48 •Vani Gopalan 4037/48
  2. 2. Apple, think different.. • External Environment – General Environment – Specific Environment • Internal Environment • Our Choice of Organisation 12/14/2013 2
  3. 3. Specific Environment • Suppliers: Sophisticated, handles big fluctuations – Production outsourced to China – Avoided many operational and financial risks – Backlash from local community due to job losses • Government: Preferred treatment? – Patent issues with Samsung and Motorola pending in International courts – Looming threat of anti-trust regulations akin Microsoft 12/14/2013 3
  4. 4. Specific Environment • Competition: Tough! – Microsoft: leads the PC OS market, lags in mobile devices and OS segment – Google: tough new competition in mobile OS segment • Customers: Loyal base. Innovativeness to credit? – Cult following, especially the tech savvy youth – Loyal and repeat buyers, unusually high brand loyalty 12/14/2013 4
  5. 5. General Environment • Economic: Very unpredictable scenarios – Defied economic gravity during recession – Consistently increasing profitability • Environmental: Balancing growth and sustainabiliity – Monitors carbon footprint closely – Green peace campaign against Apple: • Against use of certain components by Apple • Against Apple’s chemical use - disposal policies 12/14/2013 5
  6. 6. General Environment • Technological – Rapidly changing – Constant pressure to stay ahead • Demographic – Operating in different cultures and socioeconomic classes • International environment – Open trading 12/14/2013 6
  7. 7. Internal Environment • Competences: innovative design and technology – Not just ‘buy different’ – But, ‘think different’ • Goals, Vision and Mission – “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings” 12/14/2013 7
  8. 8. Internal Environment • Leadership style; Steve Jobs – – – – Hands on approach Responsible, little delegation to executives Charismatic leader Egomaniacal? • Employee Satisfaction – Not too formal / heirarchical, very result driven – Technologically supreme. Management problematic? 12/14/2013 8
  9. 9. The Choice We chose Apple Inc because • Most established brand in IT • Most innovative products in the market • Revenue growth: 52%, Income growth: 70 % • Maintained position and growth amid slowdown, high resilience • Unique management style • Steve Jobs’ leadership of high-tech employees 12/14/2013 9
  10. 10. Thank You

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