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Apple Corp.

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Apple Corp.

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  18. 18. 13.1% 35.4%20.9% America Europe Japan 5.0% Asia-Pacific 25.7% Retail 19
  19. 19. 40,000 38,31535,00030,000 27,778 24,49825,000 22,592 2011 18,981 18,69220,000 2010 2009 14,12715,000 11,810 9,79810,000 8,256 6,656 5,437 3,981 5,000 3,179 2,279 0 America Europe Japan Asia-Pacific Retail
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  26. 26. Timeline of Apple’s challenges 27
  27. 27. 1983 1985 1989-1994Commercial failure The struggle for a market Jobs resigned fromof Lisa project and share. GUI similar to Apple and founded competition with Lisa by Microsoft on NeXT Inc. every IBM computer Macintosh 28
  28. 28. 1996-1997 1996 1998-2005The worst year ever. Apple purchased Return to profitability. NeXT, bringing Apple almost went Releases of Steve Jobs back to iPod, iTunes, iMac, M bankrupt. Record- Apple. Restructuring ac OS, first Applelow stock prices and the company’s Retail Store financial losses. product line. 29
  29. 29. 2006 2007 2011Apple was ranked thelast of ten electronic companies dealing with toxic Critics about substances. inhuman working conditions: less than 1$/ hour Steve Jobs passed away. New era without an Icon has begun 30
  30. 30. Apple’s main challenges in the future • Sustainable suppliers Production • R&D: need a product blockbuster • Human rights and green production • High competition Market • Managing growth  share recession • Entering a new markets Corporate • Shadow of Steve Jobs structure 31
  31. 31. • Pioneer of innovation • Lower market share• Loyal iCustomers compared to• Strong R&D competitors• Strong financial • Expensive products position • Steve Jobs passed• Globally recognized away brand• International expansion • New corporate• Increasing demand structure of online music and • Strong competition applications • Changing customer• Growing market of tastes green and energy efficient products• TV industry 32
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  33. 33. Sources1. Apple suppliers list 2011, http://images.apple.com2. Apple Inc annual report 2011, http://investor.apple.com/secfiling.cfm?filingID=1193125-11- 282113&CIK=3201933. Buy Apples Suppliers: Checks Indicate Profits Are Soaring, 2012, http://seekingalpha.com/article/319676-buy-apple-s-suppliers-checks-indicate-profits- are-soaring• http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#mobile-use• http://www.slideshare.net/kaushiik10/apple-inc-marketin-and-distribution-strategy• http://www.apple.com/retail/storelist/• http://in.reuters.com/finance/stocks/companyProfile?symbol=AAPL.O• http://www.scribd.com/Shahzadraees/d/31945598-Apple-Company-Analysis• http://finance.yahoo.com/q/pr?s=aapl• http://www.macrumors.com/2012/02/24/apple-needs-to-expand-its-product-line-to-beat-law-of-large- numbers/• Linzmayer, Ronald W. (1999). Apple Confidential: The Real Story of Apple Computer, Inc.. No Starch Press• http://www.apple.com/legal/privacy/AffiliatedCompany.html• Duhigg, Charles; Bradsher, Keith (January 21, 2012). "Apple, America and a Squeezed Middle Class". The New York Times• http://business.financialpost.com/2011/11/09/ruthlessness-and-lasers-apples-supply-chain-revealed/ 34

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