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IST 617                        Assignment 3 – Student Choice #1                        Oct 25, 2010
                    Choice #3: Design a Motivational Information Innovation



  Motivating Strategic Practice Development with a Capability Maturity
                             Model Approach


                                         Leo de Sousa



                                           Abstract
This paper describes the use of a motivational information model (Capability Maturity Model -

CMM) as an innovative way to help plan, mature, assess and motivate the creation of a process.

Topics covered are (a) Background (including Definitions), (b), Description of the Model, (c)

Construction of the Model, (d) Applicability of the Model and (e) Discussion of Motivational

Theories that support the model. The use of this model has proved to be effective in several

disciplines and organizations. After reading this paper, the reader should be able to create and

use a “Strategic Practice Capability Maturity Model” in their organizations to plan, assess and

motivate practitioners to develop a strategic practice.


                                         Definitions
Capability Maturity Model (CMM): CMM was developed by the SEI at Carnegie Mellon

University in Pittsburgh http://www.sei.cmu.edu/cmm/. A Five Level Model to guide and assess

the maturity of a process.

Strategic Practice (SP): a best practice discipline that can be applied horizontally across an

organization. Examples: Project Management, IT Security, Enterprise Architecture, Risk

Management, Business Continuity, Performance Management, Facility and Space Planning,

Strategic Planning, etc
IST 617                        Assignment 3 – Student Choice #1                        Oct 25, 2010
                    Choice #3: Design a Motivational Information Innovation
Strategic Practitioner: a person designated to build, grow and promote a Strategic Practice like

Project Management, IT Security, Enterprise Architecture, Risk Management, Business

Continuity, Performance Management, Facility and Space Planning, Strategic Planning, etc




                                        Background
In April 2005, I was tasked to create an Enterprise Architecture strategic practice at the British

Columbia Institute of Technology. We just reorganized our Information Technology Services

department and created a Strategic Practices team. The mission of the Strategic Practice team

was to deliver horizontal best practice services like Project Management, IT Security, Business

Analysis and Enterprise Architecture. At the suggestion of my Associate Director, Dave

Cresswell, I investigated the possibility of using the Carnegie Mellon University Software

Engineering Institute Capability Maturity Model Integration (CMMI) methodology (see

http://www.sei.cmu.edu/cmmi/index.cfm). Capability Maturity Model Integration is:

       “… a process improvement approach that provides organizations with the essential

       elements of effective processes that ultimately improve their performance. CMMI can be

       used to guide process improvement across a project, a division, or an entire organization.

       It helps integrate traditionally separate organizational functions, set process improvement

       goals and priorities, provide guidance for quality processes, and provide a point of

       reference for appraising current processes.”


Since we did not have an existing Enterprise Architecture (EA) practice, I chose to take the

model and adapt it to create a plan for building the EA practice. It took many iterations and

consultation with colleagues and senior IT leadership to be able to publish the first EA CMM
IST 617                           Assignment 3 – Student Choice #1                        Oct 25, 2010
                       Choice #3: Design a Motivational Information Innovation
plan. The end result of this collaborative process was the creation of a CMM plan for Enterprise

Architecture. I use the CMM to grow and mature our EA practice. The success of this approach

led us to apply it to help other Strategic Practitioners to build CMMs for Project Management,

Business Analysis and IT Security. I began a blog in 2007 called Enterprise Architecture in

Higher Education (http://leodesousa.ca) and wrote about our work with Capability Maturity

Models in Enterprise Architecture. You can find my posts at http://leodesousa.ca/?s=cmm.

These CMM posts are the most popular from readers and requests for templates on my blog.

Forrester.com analyst Gene Leganza interviewed me in 2009 and wrote a blog post about the

value of our approach - http://blogs.forrester.com/gene_leganza/09-09-10-

babies_bath_water_and_enterprise_architecture_maturity_models. Over the past few years, I

have sent copies of our templates to over 100 people from around the globe to review and use in

their organizations.


A surprising side effect of this artefact is its motivational properties for the strategic practitioner.

The CMM acts as a “project/program plan” or “roadmap” to progress to a higher level of practice

maturity. I found exploring a new practice, especially one that I really knew nothing about, a bit

overwhelming. When I though more about it, the capability of Enterprise Architecture to impact

our entire organization added more stress to ensure we did this right. Taking a disciplined and

collaborative approach to develop the CMM made a significant increased my comfort and

competence level and decreased my stress level. Interestingly, this course is my first serious

exposure to motivational theories and I now have a context to understand why the CMM

approach has been so successful. As I read Edward Deci’s book “Why We Do What We Do”, I

found much of what he explores in Part One “The Importance of Autonomy and Competence”

directly related to the successes we encountered by taking a Capability Maturity Model
IST 617                                   Assignment 3 – Student Choice #1                                                     Oct 25, 2010
                               Choice #3: Design a Motivational Information Innovation
approach. Specifically, Deci’s chapters on the need for Personal Autonomy, and Engaging the

World with a Sense of Competence confirm our approach to building and using the Capability

Maturity Model. An article by Tosti and O’Brien on the Top Ten On-the-Job Reinforcers and

Mumford’s Needs for Job Satisfaction also support the use of the Strategic Practice CMM.


                                              Description of the Model
The Capability Maturity Model can be seen as a holistic approach to understand the maturity of a

process or practice. The model has 5 levels of maturity starting at Level 1 - Initial and maturing

to the highest level, Level 5 - Optimized. (See Figure 1)

Figure 1: Generic CMM Model




        CMM – Capability Maturity Models

                                                                                               Level 4 + ……
                                                                           Level 3 + ……
                                                                                               • Discipline is
                                                 Level 2 + ……                                    optimized for
                                                                           • Integrated into
                                                                                                 effectiveness
                                                                            broader areas
                               Level 1 + ……      • Processes are                                 and efficacy
                                                                            of practice
                                                  tested, tuned,
                               • Definition of    and systemized                               • Consistent       Attributes
  Value




                                                                           • Recognized
           • General             semantics and                                                   application of
                                                                             opportunities
             awareness of        process                                                         Best Practices
                                                 • Systemic                  to apply
             discipline &/or     targets           approach to               discipline &/or
             methods                                                                           • Operates as a
                                                   discipline &/or           methodology
                               • Where you         methodology                                  “Centre of
           • Some early &        want to be                                                      Excellence”
             isolated
             attemps




              Initial            Process          Process                     Process            Process           Descript.
            Awareness            Defined         Repeatable                   Managed           Optimized

                                                                                                                    Level #
            Level 1             Level 2           Level 3                    Level 4            Level 5

                                                 Time
                                                        © 2007 BCIT IT Services




Capability Maturity Model Levels

    •     Level 5: Optimizing - Continuously targeting improvements required to meet business
          objectives
IST 617                        Assignment 3 – Student Choice #1                        Oct 25, 2010
                    Choice #3: Design a Motivational Information Innovation
   •   Level 4: Quantitatively Managed - Predictable results, knowledge of factors causing
       variance and reuse

   •   Level 3: Defined - Meeting cost and functionality targets as well as improved quality

   •   Level 2: Repeatable - Meeting schedule and reduced turnover resulting from less
       overtime

   •   Level 1: Initial - No benefits: Inconsistency, schedule and budget overruns, and
       defective applications

                            Construction of the Model
Our approach to building the model allows for the strategic practitioner to develop and

communicate their approach. This approach develops the strategic practitioner’s personal

autonomy and is in alignment with deCharms (Deci p.30) – people strive for personal causation;

to be the origin of their own behaviour. There are 8 steps to build a strategic practice capability

maturity model (CMM):


   1. Identify and define 5 stages of maturity for the practice

           •   Process Levels:


                       •   Level 1=Informal

                       •   Level 2=Development

                       •   Level 3=Defined

                       •   Level 4=Managed

                       •   Level 5=Optimized


   2. List Attributes that describe each maturity level

   3. Develop Attribute Descriptions for further clarification of what the outcomes are
IST 617                                  Assignment 3 – Student Choice #1                                                   Oct 25, 2010
                              Choice #3: Design a Motivational Information Innovation
    4. Review with stakeholders particularly management, peers and client community to

         confirm that the roadmap described for maturing the practice meets expectations (see

         Figure 2)

    5. Create a spreadsheet to record the CMM process levels, attributes and descriptions (see

         Figure 3)

    6. Evaluate and score each Attribute within each process level

              •       I used a simple scale of: 0 = not started, 0.5 = underway, 1 = complete

    7. Total scores for each level to determine CMM level and total EA Maturity score

    8. Publish and review regularly (annually at a minimum)


Figure 2: Completed Enterprise Architecture CMM Model




     CMM – Enterprise Architecture
                                                                          Level 3 + ……
                                                                                             Level 4 + ……
                                                                          • EA GP & Stds
                                                                                             • EA integrated
                                                                           recognized
                                                                                               in BCIT
                                                                           institutionally
                                                 Level 2 + ……                                • EA Standards
                                                                          • BCIT Capital
                                                 • EA Guiding                                  & Waivers
                                                                            Plan adjusted
                                                   Principles                                  improve EA
                                                                            based on EA
                                                   Published                                 • EA metrics
                              Level 1 + ……                                • Senior Mgmt
                                                 • EA Roles Integ.                            support
                              • Implements                                  involved in
                                                 • EA Process                                 every decision
                                Zachman                                     EA review
                                                   Communicate                                maker at BCIT
                              • EA Guiding                                • Domain Arch.
                                                 • EA Manages                                • Explicit
                                Principles                                  Manage docs                        Attributes
 Value




          • EA ad hoc                              Artifacts                                  governance of
                              • EA Roles                                  • Explicit
          • EA docs & stds                       • Senior Mgmt                                IT purchases
                              • Explicit links                              governance
            created locally                        support and                                using EA Stds
                                to BCIT                                     for managing
          • Tech Reqmts                            endorse EA                                 & Waivers
                                strategy                                    IT purchase
            determine                            • Explicit EA                               • Technology
                              • EA Artifact                                 variances
            strategy                               governance                                  Investments
                                Development                               • All planned IT
          • No IT Service                          for BCIT IT                                 Optimized
                              • EA Docs                                     purchases
            Culture                                purchases                                   with EA
                                Centralized                                 governed by
                                                   based on stds            EA standards


          EA Process           EA Process        EA Process                EA Process        EA Process         Descript.
           Informal           Development         Defined                   Managed          Optimized

                                                                                                                Level #
           Level 1             Level 2           Level 3                    Level 4          Level 5

                                                 Time
                                                       © 2007 BCIT IT Services
IST 617                       Assignment 3 – Student Choice #1                       Oct 25, 2010
                   Choice #3: Design a Motivational Information Innovation
Figure 3: Enterprise Architecture CMM in MS Excel




                           Applicability of the Model
   Now that the model is built, we will explore its applicability. As a reminder the Strategic

   Practice CMM:


          •   Describes the maturity of a process

          •   Creates a roadmap for maturing a process

          •   Communicates a plan to clients of the process

          •   Motivates the strategic practitioner
IST 617                        Assignment 3 – Student Choice #1                        Oct 25, 2010
                    Choice #3: Design a Motivational Information Innovation
Using the CMM as a roadmap to mature a process answers the question “What should I do

next?” It also provides guidance to the strategic practitioner about where to focus their efforts

“Where should I focus next?” The tool can be used as a performance development tool by

managers of the strategic practitioners to help support and develop their careers.


Describes the maturity of a process

   •   Introducing a new strategic practice requires a plan and a roadmap

   •   Strategic Practitioner needs a way to communicate their process to stakeholders

   •   Published the Strategic Practice CMM within a department and to the client community


Measurement Attributes

   •   Easy to assess if complete or not

   •   Simple scoring system – no weighting for more complex attributes

   •   Updated as attributes are complete – clearly shows progress which is a positive

       motivation factor

   •   Reviewed annually to account for changes in strategy

Communication

   •   The CMM is the roadmap for the process maturation

   •   Clients (internally and externally) can see where the practice is going and provide

       feedback (hopefully constructive) to the strategic practitioner

Motivation

   •   The CMM is clear and provides the strategic practitioner with a roadmap to mature their

       practice
IST 617                          Assignment 3 – Student Choice #1                      Oct 25, 2010
                      Choice #3: Design a Motivational Information Innovation
   •   The CMM is reviewed annually (at a minimum) so that strategic practitioner can

       celebrate successes of completed attributes in a level.

   •   Ideally, when the strategic practitioner completes an attribute, they should update their

       CMM. This scoring approach tangibly demonstrates the competence of the strategic

       practitioner

   •   If the strategic practitioner becomes overwhelmed with all the work they need to do, a

       manager can refer them back to their CMM roadmap as the agreed upon action plan and

       this reduces the stress on the strategic practitioner


Measuring Value and Assessing Maturity


The next set of steps will help the strategic practitioner measure the maturity and value delivered

by their Strategic Practice. The example used below is the development of an Enterprise

Architecture practice. You will see all 5 levels with their attributes. Completed attributes are

shaded green, underway attributes are shaded yellow and planned attributes have no shading.
IST 617                              Assignment 3 – Student Choice #1                             Oct 25, 2010
                          Choice #3: Design a Motivational Information Innovation
Figure 4: Measuring the Value – Level 1



  Measuring the Value – Level 1

  Level 1 – EA Process Informal

                                                    Architecture planning/implementation done
  EA ad hoc for architecture domains                in silos

                                                    Lack of an integrated architecture,
  EA documents and standards created locally           standardized


  Technology requirements determine                 Technology decisions are based on existing
  implementation strategy                           vendor requirements


  Lack of IT Service Culture                        Firefighting or reactive mode

  Business needs do not drive technology
  adoption                                          Minimal links to business strategy

              Possible Score:5                                        Actual Score:5




                                            © 2007 BCIT IT Services




Figure 5: Measuring the Value – Level 2



  Measuring the Value – Level 2

  Level 2 – EA Process Development


  Adopt EA Framework                                Selected Zachman Framework
  EA Guiding Principles and Standards               Create EA guiding principles for making
     Developed                                         technology decisions
                                                    Articulated roles in various governance
                                                        groups and responsibilities for
  EA roles and responsibilities developed               architecture changes

  Explicit links to BCIT Strategy                   IT Projects support a strategic initiative
                                                    Create and publish documents and standards
  EA Artifact Development                              based on guiding principles
                                                    Created a web place with doc repository and
  EA documents centralized                             blog

              Possible Score: 6                                       Actual Score: 6




                                            © 2007 BCIT IT Services
IST 617                                   Assignment 3 – Student Choice #1                                               Oct 25, 2010
                               Choice #3: Design a Motivational Information Innovation
Figure 6: Measuring the Value – Level 3



  Measuring the Value – Level 3
  Level 3 – EA Process Defined

                                                             Publish EA guiding principles for making technology
 EA Guiding Principles and Standards Published               decisions


 EA roles integrated into IT Services processes              EA Approval in PM and ChgM



 EA Process Communicated                                     Make EA presentations internally and externally
                                                             Enterprise Architect responsible for evolving
 Enterprise Architect Manages Documents                      documents


 Senior Mgmt support and endorse EA                          Senior Mgmt make decisions using EA principles

 Explicit EA governance for IT Services technology           IT Services will ensure technology purchases from
 purchases based on standards                                their budget meet EA standards


 Define and Capture EA Metrics                               Publish current EA metrics and identify target metrics


 Build EA Documents                                          Domain Architects develop current state documents

                 Possible Score: 8                                                Actual Score: 5.5

                                                        © 2007 BCIT IT Services




Figure 7: Measuring the Value – Level 4



  Measuring the Value – Level 4
  Level 4 – EA Process Managed

 EA Guiding Principles and Standards Embedded into           Clients leverage EA documents to plan and implement
 Institutional Culture                                       technology


 BCIT Capital Plan adjusted based on EA principles           Operational Planning and Budget Requests rely on EA



                                                             Senior Mgmt present institutional strategy (internal &
 Senior Mgmt understand and use EA                           external) using EA


 Domain Architects Manage Documents                          Domain Architects responsible for currency of documents


                                                             IT Services Mgmt must approve a deviation from EA
 Deviations from EA Standards require an Approved Waiver     standards


 Explicit EA governance for all BCIT technology purchases    IT Services will ensure BCIT technology purchases meet EA
 based on standards                                          standards


 Conduct EA Metric Gap Analysis                              Generate projects that move EA to target metric

                 Possible Score: 7                                                Actual Score: 1.5

                                                        © 2007 BCIT IT Services
IST 617                             Assignment 3 – Student Choice #1                               Oct 25, 2010
                         Choice #3: Design a Motivational Information Innovation
Figure 8: Measuring the Value – Level 5



  Measuring the Value – Level 5
  Level 5 – EA Process Optimized

 EA integrated into the education, research and
 business of BCIT                               EA Documents used by every decision maker

 Explicit governance of technology purchases        Senior Mgmt must approve a deviation from EA
 using EA standards & waivers                       standards


 EA metrics are the authoritative source to         Senior Mgmt use EA dashboard to understand
 improve BCIT using technology                      current and projected technology needs

 EA drives Strategic and Operational Budget         Budgets are approved based on EA identified
 Planning                                           needs instead of a bidding process

 Technology investments optimized by adhering No unplanned technology investments made at
 to Institutional EA process                  BCIT

             Possible Score: 5                                           Actual Score: 0.5




                                               © 2007 BCIT IT Services
IST 617                                Assignment 3 – Student Choice #1                                                          Oct 25, 2010
                            Choice #3: Design a Motivational Information Innovation
Now that each level has been scored a summary of the process maturity can be communicated.

Figure 9: Measuring the Value – Summary



  Measuring the Value – Where are we?


  Enterprise




                                                                                                                        Total
                                                                                                                Total
  Architecture
  CMM Summary         1                2                   3                     4               5
                             Actual




                                             Actual




                                                                    Actual




                                                                                       Actual




                                                                                                       Actual




                                                                                                                        Actual
                     Plan




                                      Plan




                                                        Plan




                                                                                Plan




                                                                                                Plan




                                                                                                                Plan
  as of March 2008




  Enterprise
  Architecture       5        5       6       6           8        5.5          7      1.5      5      0.5      31      18.5




                                                      © 2007 BCIT IT Services
IST 617                                 Assignment 3 – Student Choice #1                                                        Oct 25, 2010
                             Choice #3: Design a Motivational Information Innovation
Examples of Other Strategic Practice Capability Maturity Models – Figures 10-12



     CMM – Project Management
                                                                                               Level 4 + ……
                                                                                               • Continuously
                                                                           Level 3 + ……          seeking
                                                                           • Formalize the       improvements
                                                  Level 2 + ……              Office of PM       • Take process
                                                  • Small Team of          • PMO is a Sr.        & methodology
                                                   focused PM’s             member of the        out to other
                             Level 1 + ……         • PM’s allocated          department           areas of the
                             • Implements          out to resource         • Participates in     institute
                               processes           projects                 strategic          • Participates at
                             • Develops and       • Requires some           planning            an Institutional
                                                                                                 level
                                                                                                                   Attributes
          • Identifies and     provides            matrix mgnt             • Has tactical &
           develops           training to staff   • Integrates                                 • Adds value to
 Value




                                                                            strategic
           templates &       • Manages             central PM’s             planning staff       other Institute
           processes           processes           with other               as part of           departments
          • Recommends       • Provides            departmental             portfolio            by sharing
           metrics             guidance to         PM’s for cross          • Involved in         processes and
          • Investigates       dept. PM’s          training                 making project       methodology
           best practices    • Reviews            • Increases               selections as      • Finds ways to
          • Proposes           process effect-     standardization          part of the          apply skills to
           governance &        iveness and         in process &             governance of        strategic value
           structure          adjusts/adapts       Methodology              IT.                  of BCIT

                                                                                                  Centre
            Project             Process            Resource                       Project
                                                                                                    Of              Descript.
           Guidance             Control             Control                       Control
                                                                                                Excellence

           Level 1            Level 2             Level 3                    Level 4            Level 5              Level #


                                                  Time
                                                           Mature                 CMM          SP          Value   Future

                                                        © 2007 BCIT IT Services
IST 617                                   Assignment 3 – Student Choice #1                                                       Oct 25, 2010
                               Choice #3: Design a Motivational Information Innovation


    CMM – Business Architecture
                                                                                                 Level 4 + ……
                                                                             Level 3 + ……        • BA innovates
                                                                             • BA creates &        and pro-
                                                                              documents ‘use       actively seeks
                                                   Level 2 + ……
                                                                              cases’               process imprv.
                                                   • BA Processes
                                                                             • BA baseline &     • BA & process
                                                    communicated
                               Level 1 + ……                                    metrics            improvement
                                                   • Solution
                               • Implements BA                                 documented         become
                                                     development
                                framework                                    • BA facilitates     inherent in all
                                                   • BA documents
                               • Identify                                     modeling            business design
          • BA investigate                           vision & scope
                                 proposed BA                                  future state       • BA method’gy
            ad hoc                                 • Model the As-Is                                                Attributes
 Value




                                 process                                      with clients         continuously
            characteristics                          state
                               • BA document                                 • PM directly         improved
          • BA documents                           • BA collaborates
                                 “what is or has                              involved in BA     • BA & Process
            and models                               with client and
                                 worked in the                                review              Improvement
            current process                          PM to set
                                 past”                                       • BA captures        metrics std’zed
          • support client                           priority & effort
                               • ID root causes                               req. policies &     and measured
            base within                            • BA creates a
                               • Prepare “Bus-                                procedures          at an orgn’l
            current capacity                        ‘quantified’
                                iness require-                               • BA identifies      level
            and available                            process impr’v
                                ments” doc’nt.                                 resource &
            infrastructure                           target state.
                                                                               training needs

          BA Process                                                                                                 Descript.
                               BA Process          BA Process                 BA Process          BA Process
            Initial
                                Defined            Repeatable                  Managed            Optimized
          Awareness
                                                                                                                      Level #
           Level 1              Level 2             Level 3                    Level 4            Level 5

                                                   Time
                                                             Mature                 CMM          SP         Value   Future

                                                          © 2007 BCIT IT Services




    CMM – IT Security

                                                                                                 Level 4 + ……
                                                                                                 • BCIT Sec Risks
                                                                             Level 3 + ……         Mitigated
                                                                             • Perform Vuln.     • BCIT Incident
                                                   Level 2 + ……
                                                                               Assessments        Response Team
                               Level 1 + ……        • Reactive Risk
                                                                             • ITS Incident      • BCIT Security
                               • App Owners         Assessment
                                                                               Response Team      Architecture
                                 set security      • Common Log
                                                                             • Formal Ent.        Implemented
                               • System based        & Forensics                                                    Attributes
 Value




          • Sec Risks not                                                      Security Arch     • Training
                                 monitoring        • NW Arch chgs
            considered                                                       • Coord policy,       BCIT in
                               • Create Base        after incident
          • No Awareness                                                       procs & stds        best security
                                 Network Arch      • Reactive Proc
            of sec incidents                                                 • Create Security     practices
                               • Sec Docs            Creation
          • No Coord.                                                          Website &           proactively
                                 stored locally    • Reactive
            Security Plan                                                      Presentations
                               • Training as         Training
          • Lack of policies
          • No training plan     Requested




          Sec Process                                                                                                Descript.
                               Sec Process         Sec Process               Sec Process         Sec Process
              Not
                               Monitoring           Reactive                 Preventative         Proactive
          Coordinated
                                                                                                                      Level #
           Level 1              Level 2             Level 3                    Level 4            Level 5

                                                   Time
                                                             Mature                 CMM          SP         Value   Future

                                                          © 2007 BCIT IT Services
IST 617                                     Assignment 3 – Student Choice #1                                                           Oct 25, 2010
                                 Choice #3: Design a Motivational Information Innovation
Measuring the Value of a Team of Strategic Practitioners


We used this cumulative scoresheet to demonstrate the combined maturity of all our Strategic

Practices and therefore the maturity of our Strategic Practice group to bring value to our

organization.


Figure 13: Measuring the Value – Summary of Several Strategic Practices




   Measuring the Value
  Strategic Practices
      CMM Summary            1                2                   3                     4               5            Total


  as of March 2007        Plan    Actual   Plan   Actual      Plan      Actual       Plan   Actual   Plan   Actual   Plan     Actual


  Business Architecture      5         5      4      2.5          8          4.5        6      2.5      4        0      27      14.5


  Business Continuity

  Enterprise
       Architecture          5         5      6        6          8          5.5        7        1      5      0.5      31        18


  Project Management


  Security                   5         5      5        5          5          4.5        5      2.5      5        0      25        17


  Total                    15        15     15      13.5         21        14.5       18         6    14       0.5      83      49.5



                                                              Mature                 CMM         SP          Value           Future

                                                           © 2007 BCIT IT Services




                                 Discussion of Motivational Theories
There are several motivational theories that support the use of this model to help motivate

strategic practitioners to create and develop their strategic practices. As I read Edward Deci’s

book “Why We Do What We Do”, I found much of what he explores in Part One “The

Importance of Autonomy and Competence” directly related to the successes we encountered by
IST 617                        Assignment 3 – Student Choice #1                      Oct 25, 2010
                    Choice #3: Design a Motivational Information Innovation
taking a Capability Maturity Model approach. Specifically, Deci’s chapters on the need for

Personal Autonomy and Engaging the World with a Sense of Competence confirm our approach

to building and using the Capability Maturity Model. Next, I will use Tosti and O’Brien’s Ten

Types of Job Reinforcers Taxonomy to analyze the Strategic Practice Capability Maturity

Model. Finally, I will use Mumford’s Needs to demonstrate why the Strategic Practice

Capability Maturity Model works as a motivational model.

Personal Autonomy

Deci’s book, chapter 3 contains many ideas about personal autonomy. I found that several ideas

directly relate to the success of using a Capability Maturity Model approach. Deci writes about

the intrinsic need for people to feel like they have some control on the work they do. (Deci p.30)

My manager asked me to create and communicate a CMM for Enterprise Architecture. This

allowed me to be in control of the work I was assigned to and made it feel like it was my own.

Intrinsic motivation and autonomy are esteem needs as defined by Maslow and can be as strong

as Maslow’s physiological needs. Giving people a choice on how to accomplish a goal makes all

the difference in their feelings of autonomy and motivation. (Deci p.34) The final idea in the

chapter explores Autonomy support which is the opposite of control. This means taking the

person’s perspective by encouraging self initiation, experimentation and responsibility. (Deci

p.42) By encouraging a collaborative process for building the CMM, we respect the

contributions of individuals to a common goal. deCharms’ model of “plan-choose-act-take

responsibility” fits very well with our approach of using the Strategic Practice CMM and directly

supports personal causation. (Deci p.30)
IST 617                        Assignment 3 – Student Choice #1                       Oct 25, 2010
                    Choice #3: Design a Motivational Information Innovation
Sense of Competence

In chapter 5 of Deci’s book, he explores the theme of competence. He provides a term that is

new to me – instrumentalities. Deci defines instrumentalities as linkages between people’s

behavior and their desired outcomes. (Deci p.57) By putting linkages into the system of work,

instrumentalities can motivate people’s achievement. The Capability Maturity Model is such an

instrumentality. It provides a clear linkage of what the Strategic Practitioner must accomplish in

order to mature the practice they are tasked to implement. This is not the full picture because

instrumentalities are not enough to ensure a high level of productive involvement. (Dec p.63)

People need to have a level of confidence in their skills in order to be successful. Deci

references the work of James Connell and Ellen Skinner; people need to have both the strategies

and capacities for attaining desired outcomes. (Deci p.64) The Capability Maturity Model

provides both strategies and capacities for the Strategic Practitioner. When working on a multi-

year process to develop and implement a strategic practice, it is very easy to lose focus on the

end goals. I use the model to re-focus my efforts in such situations for myself and other strategic

practitioners. I have a mantra I use with my team when they come to me for advice about

advancing their practice – “Look at your CMM”. It is amazing the difference in the person’s

attitude and motivation after we sit together and review their accomplishments with the CMM.

We start with what they have completed and turn that cell green in the model. Next we look at

what is underway and turn those cells yellow. Now instead of looking at black and white model,

there is a color coded indication of progress and accomplishment.    Robert White wrote about

“The Concept of Competence”. He argues that the people desire to feel competent in their

environment and should be thought of as a fundamental human need. (Deci p.65). By building

their Strategic Practice CMM, confirming its contents with their manager and peers, the Strategic
IST 617                           Assignment 3 – Student Choice #1                           Oct 25, 2010
                       Choice #3: Design a Motivational Information Innovation
Practitioner develops a strong sense of the challenges they face and their capability to

competently tackle them.

Tosti and O’Brien – Ten Types of On the Job Reinforcers

Tosti and O’Brien published a short article in the NSPI Journal in 1978 listing a taxonomy of

On-the-Job Reinforcers. The table below describes each reinforcer and how the Strategic

Practice CMM relates to it.

Analysis of Strategic Practice CMM using Tosti and O’Brien (1978)

Reinforcer Type                 Reinforcer Description             Strategic Practice CMM - Benefits
Recognition                     Praise, awards, certification of   Model can be published for
                                accomplishment, formal             management, peers and customers to
                                public acknowledgement, etc        see accomplishments
Tangible Rewards                Cash bonuses, commissions          Strategic Practitioner can be measured
                                profit sharing, etc                on the achievements recorded in the
                                                                   CMM and depending on the
                                                                   organization receive rewards. In our
                                                                   organization, an intermediate systems
                                                                   analyst used the CMM as evidence of
                                                                   working at a senior level and had their
                                                                   job reclassified to a senior level with
                                                                   increased pay.
Job Tasks                       Assignment of new duties,          The Strategic Practice CMM is
                                vertical redesign of present       fundamentally a model to help build a
                                job, opportunity for advanced      new practice. It inherently captures the
                                training, etc                      activities required to implement a new
                                                                   practice.
Job Responsibilities            Opportunity for more self          This is almost a perfect fit for the
                                management, more power to          Strategic Practice CMM approach.
                                decide/implement, more             Please referring to the building the
                                frequent participation in          model section of this paper.
                                decision making, given the
                                opportunity to select goals and
                                targets, etc
Status Indicators               Invitation to “high level”         Another good fit. I wrote another blog
                                meetings, a new title, placed      post on what a Strategic Practitioner is
                                in a special category, etc         http://leodesousa.ca/2010/02/enterprise-
                                                                   architects-what-attributes-do-you-look-
                                                                   for/
Incentive Feedback              Increased knowledge of             The Strategic Practice CMM directly
                                quantitative outputs, graphs of    provided this reinforcer by providing a
                                progress, receiving knowledge      method to measure and show value.
                                of individual performance, etc     Refer to the Measuring Value section
                                                                   of this paper.
IST 617                          Assignment 3 – Student Choice #1                          Oct 25, 2010
                      Choice #3: Design a Motivational Information Innovation
Personal Activities            Doing “screw off” behaviors       Not applicable to the Strategic Practice
                               at work, etc                      CMM
Social Activities              Talking with fellow               The Strategic Practitioner can use the
                               employees, “Shooting the          CMM as a discussion tool to gather
                               breeze” with the boss, etc        feedback and communicate direction to
                                                                 colleagues and management.
Relief from Adversive          Exempt from time clocks,          Not applicable to the Strategic Practice
Policies or Procedures         company policies, etc             CMM
Relief from Adversive          Better lighting, office, location Not applicable to the Strategic Practice
Work Environment               etc                               CMM




Mumford’s Needs for Job Satisfaction

Mumford (1991) wrote about five employee needs (Chen 2010):

    •   Knowledge - need to fully use skills and learn new things;

    •   Psychological - need for recognition, status, responsibility, and advancement;

    •   Support/control/efficiency - need for support staff, a fair pay structure, and

        encouragement from supervisors;

    •   Task - need to use a variety of skills, have autonomy, and get feedback;

    •   Ethical/moral, need for fair treatment and communication about important decisions


The Strategic Practice Capability Maturity Model addresses 4 of Mumford’s Needs. The model

does not address ethical and moral needs although it does contribute to communication about

important decisions. The task need is addressed by allowing the Strategic Practitioner to build

their model and articulate the attributes of each level of maturity. This implies the Strategic

Practitioner has the autonomy to use a variety of skills and techniques. The support need is

satisfied by using the Strategic Practice CMM to communicate the direction (e.g. roadmap) for

the maturation of a practice with colleagues and management. The psychological need can be

fulfilled by using the model to show progress towards a goal by measuring progress. Positive

progress provides a manager the option to reward and acknowledge the Strategic Practitioner.
IST 617                          Assignment 3 – Student Choice #1                     Oct 25, 2010
                      Choice #3: Design a Motivational Information Innovation
Addressing the knowledge need is why we created the model. When a person is faced with

doing something new, particularly when the task is large and requires a long time to implement,

the Strategic Practice Capability Maturity Model provides a roadmap with incremental steps to

ensure success.


                                        Conclusions
   We decided to adapt the Carnegie Mellon Software Engineering Institute Capability Maturity

   Model Integration methodology and used it to develop a plan and roadmap to mature the

   creation of an Enterprise Architecture Strategic Practice at the British Columbia Institute of

   Technology. In the years since we created this approach, it has been applied to other

   Strategic Practices like Project Management, Business Architecture and IT Security. Based

   on the comments and requests for more detailed information about our approach, we believe

   this technique has broad applicability in many disciplines and organizations.    A primary

   contributor to the success of this approach is the motivational aspects of allowing a Strategic

   practitioner to:


           •   Describe the maturity of their Strategic Practice using levels and attributes

           •   Plan and creates a roadmap for incrementally maturing a process

           •   Communicate a plan to management, colleagues and clients of the Strategic

               Practice

           •   Motivates the Strategic Practitioner to develop and mature their Strategic Practice

               by providing a vehicle for personal autonomy, sense of competence, on-the-job

               reinforcers and a focus for job needs of knowledge, psychological, support and

               tasks
IST 617                       Assignment 3 – Student Choice #1                    Oct 25, 2010
                   Choice #3: Design a Motivational Information Innovation

                                      References
Carnegie Mellon University, Software Engineering Institute (2010). Capability Maturity Model
Integration. http://www.sei.cmu.edu/cmmi/

Chen, Gina Marie (2010). Mumford’s Needs. Motivation at a Glance. IST 617 Course
Assignment, iSchool, Syracuse University

de Sousa, Leo (2007). Enterprise Architecture in Higher Education. http://leodesousa.ca/?s=cmm

Deci, Edward L. (1995). Why We Do What We Do: Understanding Self Motivation. Penguin
Books

Hodges, Charles B. (2004). Designing to Motivate: Motivational Techniques to Incorporate into
E-Learning Experiences. The Journal of Interactive Online Learning. Volume 2, Number 3.
http://www.ncolr.org/jiol/issues/showissue.cfm?volID=2&IssueID=8

Leganza, Gene (2009). Babies, Bath Water, And Enterprise Architecture Maturity Models.
Forrester.com. http://blogs.forrester.com/gene_leganza/09-09-10-
babies_bath_water_and_enterprise_architecture_maturity_models

Struebel, Ute. (2008). CMMi meets ITIL. Presented at the 2008 European SEPG
https://bscw.sei.cmu.edu/pub/bscw.cgi/d689601/Streubel%20three%20cases%20ITIL%20and%2
0CMMI-SVC%20B.pdf

Sun, Rui and Shi, Jintao (2010). Research on Capability Maturity Model for Organizational
Innovation Management: Focus on Intellectual Capital.
http://www.seiofbluemountain.com/upload/product/200911/2007qyczhy3z3a3.pdf

Tosti, Donald T. and O’Brien, Anne T. (1978). Ten Types of On-the-Job Reinforcers: A
Taxonomy. National Society for Performance and Instruction Journal.

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Motivating Strategic Practice Development Using CMM

  • 1. IST 617 Assignment 3 – Student Choice #1 Oct 25, 2010 Choice #3: Design a Motivational Information Innovation Motivating Strategic Practice Development with a Capability Maturity Model Approach Leo de Sousa Abstract This paper describes the use of a motivational information model (Capability Maturity Model - CMM) as an innovative way to help plan, mature, assess and motivate the creation of a process. Topics covered are (a) Background (including Definitions), (b), Description of the Model, (c) Construction of the Model, (d) Applicability of the Model and (e) Discussion of Motivational Theories that support the model. The use of this model has proved to be effective in several disciplines and organizations. After reading this paper, the reader should be able to create and use a “Strategic Practice Capability Maturity Model” in their organizations to plan, assess and motivate practitioners to develop a strategic practice. Definitions Capability Maturity Model (CMM): CMM was developed by the SEI at Carnegie Mellon University in Pittsburgh http://www.sei.cmu.edu/cmm/. A Five Level Model to guide and assess the maturity of a process. Strategic Practice (SP): a best practice discipline that can be applied horizontally across an organization. Examples: Project Management, IT Security, Enterprise Architecture, Risk Management, Business Continuity, Performance Management, Facility and Space Planning, Strategic Planning, etc
  • 2. IST 617 Assignment 3 – Student Choice #1 Oct 25, 2010 Choice #3: Design a Motivational Information Innovation Strategic Practitioner: a person designated to build, grow and promote a Strategic Practice like Project Management, IT Security, Enterprise Architecture, Risk Management, Business Continuity, Performance Management, Facility and Space Planning, Strategic Planning, etc Background In April 2005, I was tasked to create an Enterprise Architecture strategic practice at the British Columbia Institute of Technology. We just reorganized our Information Technology Services department and created a Strategic Practices team. The mission of the Strategic Practice team was to deliver horizontal best practice services like Project Management, IT Security, Business Analysis and Enterprise Architecture. At the suggestion of my Associate Director, Dave Cresswell, I investigated the possibility of using the Carnegie Mellon University Software Engineering Institute Capability Maturity Model Integration (CMMI) methodology (see http://www.sei.cmu.edu/cmmi/index.cfm). Capability Maturity Model Integration is: “… a process improvement approach that provides organizations with the essential elements of effective processes that ultimately improve their performance. CMMI can be used to guide process improvement across a project, a division, or an entire organization. It helps integrate traditionally separate organizational functions, set process improvement goals and priorities, provide guidance for quality processes, and provide a point of reference for appraising current processes.” Since we did not have an existing Enterprise Architecture (EA) practice, I chose to take the model and adapt it to create a plan for building the EA practice. It took many iterations and consultation with colleagues and senior IT leadership to be able to publish the first EA CMM
  • 3. IST 617 Assignment 3 – Student Choice #1 Oct 25, 2010 Choice #3: Design a Motivational Information Innovation plan. The end result of this collaborative process was the creation of a CMM plan for Enterprise Architecture. I use the CMM to grow and mature our EA practice. The success of this approach led us to apply it to help other Strategic Practitioners to build CMMs for Project Management, Business Analysis and IT Security. I began a blog in 2007 called Enterprise Architecture in Higher Education (http://leodesousa.ca) and wrote about our work with Capability Maturity Models in Enterprise Architecture. You can find my posts at http://leodesousa.ca/?s=cmm. These CMM posts are the most popular from readers and requests for templates on my blog. Forrester.com analyst Gene Leganza interviewed me in 2009 and wrote a blog post about the value of our approach - http://blogs.forrester.com/gene_leganza/09-09-10- babies_bath_water_and_enterprise_architecture_maturity_models. Over the past few years, I have sent copies of our templates to over 100 people from around the globe to review and use in their organizations. A surprising side effect of this artefact is its motivational properties for the strategic practitioner. The CMM acts as a “project/program plan” or “roadmap” to progress to a higher level of practice maturity. I found exploring a new practice, especially one that I really knew nothing about, a bit overwhelming. When I though more about it, the capability of Enterprise Architecture to impact our entire organization added more stress to ensure we did this right. Taking a disciplined and collaborative approach to develop the CMM made a significant increased my comfort and competence level and decreased my stress level. Interestingly, this course is my first serious exposure to motivational theories and I now have a context to understand why the CMM approach has been so successful. As I read Edward Deci’s book “Why We Do What We Do”, I found much of what he explores in Part One “The Importance of Autonomy and Competence” directly related to the successes we encountered by taking a Capability Maturity Model
  • 4. IST 617 Assignment 3 – Student Choice #1 Oct 25, 2010 Choice #3: Design a Motivational Information Innovation approach. Specifically, Deci’s chapters on the need for Personal Autonomy, and Engaging the World with a Sense of Competence confirm our approach to building and using the Capability Maturity Model. An article by Tosti and O’Brien on the Top Ten On-the-Job Reinforcers and Mumford’s Needs for Job Satisfaction also support the use of the Strategic Practice CMM. Description of the Model The Capability Maturity Model can be seen as a holistic approach to understand the maturity of a process or practice. The model has 5 levels of maturity starting at Level 1 - Initial and maturing to the highest level, Level 5 - Optimized. (See Figure 1) Figure 1: Generic CMM Model CMM – Capability Maturity Models Level 4 + …… Level 3 + …… • Discipline is Level 2 + …… optimized for • Integrated into effectiveness broader areas Level 1 + …… • Processes are and efficacy of practice tested, tuned, • Definition of and systemized • Consistent Attributes Value • Recognized • General semantics and application of opportunities awareness of process Best Practices • Systemic to apply discipline &/or targets approach to discipline &/or methods • Operates as a discipline &/or methodology • Where you methodology “Centre of • Some early & want to be Excellence” isolated attemps Initial Process Process Process Process Descript. Awareness Defined Repeatable Managed Optimized Level # Level 1 Level 2 Level 3 Level 4 Level 5 Time © 2007 BCIT IT Services Capability Maturity Model Levels • Level 5: Optimizing - Continuously targeting improvements required to meet business objectives
  • 5. IST 617 Assignment 3 – Student Choice #1 Oct 25, 2010 Choice #3: Design a Motivational Information Innovation • Level 4: Quantitatively Managed - Predictable results, knowledge of factors causing variance and reuse • Level 3: Defined - Meeting cost and functionality targets as well as improved quality • Level 2: Repeatable - Meeting schedule and reduced turnover resulting from less overtime • Level 1: Initial - No benefits: Inconsistency, schedule and budget overruns, and defective applications Construction of the Model Our approach to building the model allows for the strategic practitioner to develop and communicate their approach. This approach develops the strategic practitioner’s personal autonomy and is in alignment with deCharms (Deci p.30) – people strive for personal causation; to be the origin of their own behaviour. There are 8 steps to build a strategic practice capability maturity model (CMM): 1. Identify and define 5 stages of maturity for the practice • Process Levels: • Level 1=Informal • Level 2=Development • Level 3=Defined • Level 4=Managed • Level 5=Optimized 2. List Attributes that describe each maturity level 3. Develop Attribute Descriptions for further clarification of what the outcomes are
  • 6. IST 617 Assignment 3 – Student Choice #1 Oct 25, 2010 Choice #3: Design a Motivational Information Innovation 4. Review with stakeholders particularly management, peers and client community to confirm that the roadmap described for maturing the practice meets expectations (see Figure 2) 5. Create a spreadsheet to record the CMM process levels, attributes and descriptions (see Figure 3) 6. Evaluate and score each Attribute within each process level • I used a simple scale of: 0 = not started, 0.5 = underway, 1 = complete 7. Total scores for each level to determine CMM level and total EA Maturity score 8. Publish and review regularly (annually at a minimum) Figure 2: Completed Enterprise Architecture CMM Model CMM – Enterprise Architecture Level 3 + …… Level 4 + …… • EA GP & Stds • EA integrated recognized in BCIT institutionally Level 2 + …… • EA Standards • BCIT Capital • EA Guiding & Waivers Plan adjusted Principles improve EA based on EA Published • EA metrics Level 1 + …… • Senior Mgmt • EA Roles Integ. support • Implements involved in • EA Process every decision Zachman EA review Communicate maker at BCIT • EA Guiding • Domain Arch. • EA Manages • Explicit Principles Manage docs Attributes Value • EA ad hoc Artifacts governance of • EA Roles • Explicit • EA docs & stds • Senior Mgmt IT purchases • Explicit links governance created locally support and using EA Stds to BCIT for managing • Tech Reqmts endorse EA & Waivers strategy IT purchase determine • Explicit EA • Technology • EA Artifact variances strategy governance Investments Development • All planned IT • No IT Service for BCIT IT Optimized • EA Docs purchases Culture purchases with EA Centralized governed by based on stds EA standards EA Process EA Process EA Process EA Process EA Process Descript. Informal Development Defined Managed Optimized Level # Level 1 Level 2 Level 3 Level 4 Level 5 Time © 2007 BCIT IT Services
  • 7. IST 617 Assignment 3 – Student Choice #1 Oct 25, 2010 Choice #3: Design a Motivational Information Innovation Figure 3: Enterprise Architecture CMM in MS Excel Applicability of the Model Now that the model is built, we will explore its applicability. As a reminder the Strategic Practice CMM: • Describes the maturity of a process • Creates a roadmap for maturing a process • Communicates a plan to clients of the process • Motivates the strategic practitioner
  • 8. IST 617 Assignment 3 – Student Choice #1 Oct 25, 2010 Choice #3: Design a Motivational Information Innovation Using the CMM as a roadmap to mature a process answers the question “What should I do next?” It also provides guidance to the strategic practitioner about where to focus their efforts “Where should I focus next?” The tool can be used as a performance development tool by managers of the strategic practitioners to help support and develop their careers. Describes the maturity of a process • Introducing a new strategic practice requires a plan and a roadmap • Strategic Practitioner needs a way to communicate their process to stakeholders • Published the Strategic Practice CMM within a department and to the client community Measurement Attributes • Easy to assess if complete or not • Simple scoring system – no weighting for more complex attributes • Updated as attributes are complete – clearly shows progress which is a positive motivation factor • Reviewed annually to account for changes in strategy Communication • The CMM is the roadmap for the process maturation • Clients (internally and externally) can see where the practice is going and provide feedback (hopefully constructive) to the strategic practitioner Motivation • The CMM is clear and provides the strategic practitioner with a roadmap to mature their practice
  • 9. IST 617 Assignment 3 – Student Choice #1 Oct 25, 2010 Choice #3: Design a Motivational Information Innovation • The CMM is reviewed annually (at a minimum) so that strategic practitioner can celebrate successes of completed attributes in a level. • Ideally, when the strategic practitioner completes an attribute, they should update their CMM. This scoring approach tangibly demonstrates the competence of the strategic practitioner • If the strategic practitioner becomes overwhelmed with all the work they need to do, a manager can refer them back to their CMM roadmap as the agreed upon action plan and this reduces the stress on the strategic practitioner Measuring Value and Assessing Maturity The next set of steps will help the strategic practitioner measure the maturity and value delivered by their Strategic Practice. The example used below is the development of an Enterprise Architecture practice. You will see all 5 levels with their attributes. Completed attributes are shaded green, underway attributes are shaded yellow and planned attributes have no shading.
  • 10. IST 617 Assignment 3 – Student Choice #1 Oct 25, 2010 Choice #3: Design a Motivational Information Innovation Figure 4: Measuring the Value – Level 1 Measuring the Value – Level 1 Level 1 – EA Process Informal Architecture planning/implementation done EA ad hoc for architecture domains in silos Lack of an integrated architecture, EA documents and standards created locally standardized Technology requirements determine Technology decisions are based on existing implementation strategy vendor requirements Lack of IT Service Culture Firefighting or reactive mode Business needs do not drive technology adoption Minimal links to business strategy Possible Score:5 Actual Score:5 © 2007 BCIT IT Services Figure 5: Measuring the Value – Level 2 Measuring the Value – Level 2 Level 2 – EA Process Development Adopt EA Framework Selected Zachman Framework EA Guiding Principles and Standards Create EA guiding principles for making Developed technology decisions Articulated roles in various governance groups and responsibilities for EA roles and responsibilities developed architecture changes Explicit links to BCIT Strategy IT Projects support a strategic initiative Create and publish documents and standards EA Artifact Development based on guiding principles Created a web place with doc repository and EA documents centralized blog Possible Score: 6 Actual Score: 6 © 2007 BCIT IT Services
  • 11. IST 617 Assignment 3 – Student Choice #1 Oct 25, 2010 Choice #3: Design a Motivational Information Innovation Figure 6: Measuring the Value – Level 3 Measuring the Value – Level 3 Level 3 – EA Process Defined Publish EA guiding principles for making technology EA Guiding Principles and Standards Published decisions EA roles integrated into IT Services processes EA Approval in PM and ChgM EA Process Communicated Make EA presentations internally and externally Enterprise Architect responsible for evolving Enterprise Architect Manages Documents documents Senior Mgmt support and endorse EA Senior Mgmt make decisions using EA principles Explicit EA governance for IT Services technology IT Services will ensure technology purchases from purchases based on standards their budget meet EA standards Define and Capture EA Metrics Publish current EA metrics and identify target metrics Build EA Documents Domain Architects develop current state documents Possible Score: 8 Actual Score: 5.5 © 2007 BCIT IT Services Figure 7: Measuring the Value – Level 4 Measuring the Value – Level 4 Level 4 – EA Process Managed EA Guiding Principles and Standards Embedded into Clients leverage EA documents to plan and implement Institutional Culture technology BCIT Capital Plan adjusted based on EA principles Operational Planning and Budget Requests rely on EA Senior Mgmt present institutional strategy (internal & Senior Mgmt understand and use EA external) using EA Domain Architects Manage Documents Domain Architects responsible for currency of documents IT Services Mgmt must approve a deviation from EA Deviations from EA Standards require an Approved Waiver standards Explicit EA governance for all BCIT technology purchases IT Services will ensure BCIT technology purchases meet EA based on standards standards Conduct EA Metric Gap Analysis Generate projects that move EA to target metric Possible Score: 7 Actual Score: 1.5 © 2007 BCIT IT Services
  • 12. IST 617 Assignment 3 – Student Choice #1 Oct 25, 2010 Choice #3: Design a Motivational Information Innovation Figure 8: Measuring the Value – Level 5 Measuring the Value – Level 5 Level 5 – EA Process Optimized EA integrated into the education, research and business of BCIT EA Documents used by every decision maker Explicit governance of technology purchases Senior Mgmt must approve a deviation from EA using EA standards & waivers standards EA metrics are the authoritative source to Senior Mgmt use EA dashboard to understand improve BCIT using technology current and projected technology needs EA drives Strategic and Operational Budget Budgets are approved based on EA identified Planning needs instead of a bidding process Technology investments optimized by adhering No unplanned technology investments made at to Institutional EA process BCIT Possible Score: 5 Actual Score: 0.5 © 2007 BCIT IT Services
  • 13. IST 617 Assignment 3 – Student Choice #1 Oct 25, 2010 Choice #3: Design a Motivational Information Innovation Now that each level has been scored a summary of the process maturity can be communicated. Figure 9: Measuring the Value – Summary Measuring the Value – Where are we? Enterprise Total Total Architecture CMM Summary 1 2 3 4 5 Actual Actual Actual Actual Actual Actual Plan Plan Plan Plan Plan Plan as of March 2008 Enterprise Architecture 5 5 6 6 8 5.5 7 1.5 5 0.5 31 18.5 © 2007 BCIT IT Services
  • 14. IST 617 Assignment 3 – Student Choice #1 Oct 25, 2010 Choice #3: Design a Motivational Information Innovation Examples of Other Strategic Practice Capability Maturity Models – Figures 10-12 CMM – Project Management Level 4 + …… • Continuously Level 3 + …… seeking • Formalize the improvements Level 2 + …… Office of PM • Take process • Small Team of • PMO is a Sr. & methodology focused PM’s member of the out to other Level 1 + …… • PM’s allocated department areas of the • Implements out to resource • Participates in institute processes projects strategic • Participates at • Develops and • Requires some planning an Institutional level Attributes • Identifies and provides matrix mgnt • Has tactical & develops training to staff • Integrates • Adds value to Value strategic templates & • Manages central PM’s planning staff other Institute processes processes with other as part of departments • Recommends • Provides departmental portfolio by sharing metrics guidance to PM’s for cross • Involved in processes and • Investigates dept. PM’s training making project methodology best practices • Reviews • Increases selections as • Finds ways to • Proposes process effect- standardization part of the apply skills to governance & iveness and in process & governance of strategic value structure adjusts/adapts Methodology IT. of BCIT Centre Project Process Resource Project Of Descript. Guidance Control Control Control Excellence Level 1 Level 2 Level 3 Level 4 Level 5 Level # Time Mature CMM SP Value Future © 2007 BCIT IT Services
  • 15. IST 617 Assignment 3 – Student Choice #1 Oct 25, 2010 Choice #3: Design a Motivational Information Innovation CMM – Business Architecture Level 4 + …… Level 3 + …… • BA innovates • BA creates & and pro- documents ‘use actively seeks Level 2 + …… cases’ process imprv. • BA Processes • BA baseline & • BA & process communicated Level 1 + …… metrics improvement • Solution • Implements BA documented become development framework • BA facilitates inherent in all • BA documents • Identify modeling business design • BA investigate vision & scope proposed BA future state • BA method’gy ad hoc • Model the As-Is Attributes Value process with clients continuously characteristics state • BA document • PM directly improved • BA documents • BA collaborates “what is or has involved in BA • BA & Process and models with client and worked in the review Improvement current process PM to set past” • BA captures metrics std’zed • support client priority & effort • ID root causes req. policies & and measured base within • BA creates a • Prepare “Bus- procedures at an orgn’l current capacity ‘quantified’ iness require- • BA identifies level and available process impr’v ments” doc’nt. resource & infrastructure target state. training needs BA Process Descript. BA Process BA Process BA Process BA Process Initial Defined Repeatable Managed Optimized Awareness Level # Level 1 Level 2 Level 3 Level 4 Level 5 Time Mature CMM SP Value Future © 2007 BCIT IT Services CMM – IT Security Level 4 + …… • BCIT Sec Risks Level 3 + …… Mitigated • Perform Vuln. • BCIT Incident Level 2 + …… Assessments Response Team Level 1 + …… • Reactive Risk • ITS Incident • BCIT Security • App Owners Assessment Response Team Architecture set security • Common Log • Formal Ent. Implemented • System based & Forensics Attributes Value • Sec Risks not Security Arch • Training monitoring • NW Arch chgs considered • Coord policy, BCIT in • Create Base after incident • No Awareness procs & stds best security Network Arch • Reactive Proc of sec incidents • Create Security practices • Sec Docs Creation • No Coord. Website & proactively stored locally • Reactive Security Plan Presentations • Training as Training • Lack of policies • No training plan Requested Sec Process Descript. Sec Process Sec Process Sec Process Sec Process Not Monitoring Reactive Preventative Proactive Coordinated Level # Level 1 Level 2 Level 3 Level 4 Level 5 Time Mature CMM SP Value Future © 2007 BCIT IT Services
  • 16. IST 617 Assignment 3 – Student Choice #1 Oct 25, 2010 Choice #3: Design a Motivational Information Innovation Measuring the Value of a Team of Strategic Practitioners We used this cumulative scoresheet to demonstrate the combined maturity of all our Strategic Practices and therefore the maturity of our Strategic Practice group to bring value to our organization. Figure 13: Measuring the Value – Summary of Several Strategic Practices Measuring the Value Strategic Practices CMM Summary 1 2 3 4 5 Total as of March 2007 Plan Actual Plan Actual Plan Actual Plan Actual Plan Actual Plan Actual Business Architecture 5 5 4 2.5 8 4.5 6 2.5 4 0 27 14.5 Business Continuity Enterprise Architecture 5 5 6 6 8 5.5 7 1 5 0.5 31 18 Project Management Security 5 5 5 5 5 4.5 5 2.5 5 0 25 17 Total 15 15 15 13.5 21 14.5 18 6 14 0.5 83 49.5 Mature CMM SP Value Future © 2007 BCIT IT Services Discussion of Motivational Theories There are several motivational theories that support the use of this model to help motivate strategic practitioners to create and develop their strategic practices. As I read Edward Deci’s book “Why We Do What We Do”, I found much of what he explores in Part One “The Importance of Autonomy and Competence” directly related to the successes we encountered by
  • 17. IST 617 Assignment 3 – Student Choice #1 Oct 25, 2010 Choice #3: Design a Motivational Information Innovation taking a Capability Maturity Model approach. Specifically, Deci’s chapters on the need for Personal Autonomy and Engaging the World with a Sense of Competence confirm our approach to building and using the Capability Maturity Model. Next, I will use Tosti and O’Brien’s Ten Types of Job Reinforcers Taxonomy to analyze the Strategic Practice Capability Maturity Model. Finally, I will use Mumford’s Needs to demonstrate why the Strategic Practice Capability Maturity Model works as a motivational model. Personal Autonomy Deci’s book, chapter 3 contains many ideas about personal autonomy. I found that several ideas directly relate to the success of using a Capability Maturity Model approach. Deci writes about the intrinsic need for people to feel like they have some control on the work they do. (Deci p.30) My manager asked me to create and communicate a CMM for Enterprise Architecture. This allowed me to be in control of the work I was assigned to and made it feel like it was my own. Intrinsic motivation and autonomy are esteem needs as defined by Maslow and can be as strong as Maslow’s physiological needs. Giving people a choice on how to accomplish a goal makes all the difference in their feelings of autonomy and motivation. (Deci p.34) The final idea in the chapter explores Autonomy support which is the opposite of control. This means taking the person’s perspective by encouraging self initiation, experimentation and responsibility. (Deci p.42) By encouraging a collaborative process for building the CMM, we respect the contributions of individuals to a common goal. deCharms’ model of “plan-choose-act-take responsibility” fits very well with our approach of using the Strategic Practice CMM and directly supports personal causation. (Deci p.30)
  • 18. IST 617 Assignment 3 – Student Choice #1 Oct 25, 2010 Choice #3: Design a Motivational Information Innovation Sense of Competence In chapter 5 of Deci’s book, he explores the theme of competence. He provides a term that is new to me – instrumentalities. Deci defines instrumentalities as linkages between people’s behavior and their desired outcomes. (Deci p.57) By putting linkages into the system of work, instrumentalities can motivate people’s achievement. The Capability Maturity Model is such an instrumentality. It provides a clear linkage of what the Strategic Practitioner must accomplish in order to mature the practice they are tasked to implement. This is not the full picture because instrumentalities are not enough to ensure a high level of productive involvement. (Dec p.63) People need to have a level of confidence in their skills in order to be successful. Deci references the work of James Connell and Ellen Skinner; people need to have both the strategies and capacities for attaining desired outcomes. (Deci p.64) The Capability Maturity Model provides both strategies and capacities for the Strategic Practitioner. When working on a multi- year process to develop and implement a strategic practice, it is very easy to lose focus on the end goals. I use the model to re-focus my efforts in such situations for myself and other strategic practitioners. I have a mantra I use with my team when they come to me for advice about advancing their practice – “Look at your CMM”. It is amazing the difference in the person’s attitude and motivation after we sit together and review their accomplishments with the CMM. We start with what they have completed and turn that cell green in the model. Next we look at what is underway and turn those cells yellow. Now instead of looking at black and white model, there is a color coded indication of progress and accomplishment. Robert White wrote about “The Concept of Competence”. He argues that the people desire to feel competent in their environment and should be thought of as a fundamental human need. (Deci p.65). By building their Strategic Practice CMM, confirming its contents with their manager and peers, the Strategic
  • 19. IST 617 Assignment 3 – Student Choice #1 Oct 25, 2010 Choice #3: Design a Motivational Information Innovation Practitioner develops a strong sense of the challenges they face and their capability to competently tackle them. Tosti and O’Brien – Ten Types of On the Job Reinforcers Tosti and O’Brien published a short article in the NSPI Journal in 1978 listing a taxonomy of On-the-Job Reinforcers. The table below describes each reinforcer and how the Strategic Practice CMM relates to it. Analysis of Strategic Practice CMM using Tosti and O’Brien (1978) Reinforcer Type Reinforcer Description Strategic Practice CMM - Benefits Recognition Praise, awards, certification of Model can be published for accomplishment, formal management, peers and customers to public acknowledgement, etc see accomplishments Tangible Rewards Cash bonuses, commissions Strategic Practitioner can be measured profit sharing, etc on the achievements recorded in the CMM and depending on the organization receive rewards. In our organization, an intermediate systems analyst used the CMM as evidence of working at a senior level and had their job reclassified to a senior level with increased pay. Job Tasks Assignment of new duties, The Strategic Practice CMM is vertical redesign of present fundamentally a model to help build a job, opportunity for advanced new practice. It inherently captures the training, etc activities required to implement a new practice. Job Responsibilities Opportunity for more self This is almost a perfect fit for the management, more power to Strategic Practice CMM approach. decide/implement, more Please referring to the building the frequent participation in model section of this paper. decision making, given the opportunity to select goals and targets, etc Status Indicators Invitation to “high level” Another good fit. I wrote another blog meetings, a new title, placed post on what a Strategic Practitioner is in a special category, etc http://leodesousa.ca/2010/02/enterprise- architects-what-attributes-do-you-look- for/ Incentive Feedback Increased knowledge of The Strategic Practice CMM directly quantitative outputs, graphs of provided this reinforcer by providing a progress, receiving knowledge method to measure and show value. of individual performance, etc Refer to the Measuring Value section of this paper.
  • 20. IST 617 Assignment 3 – Student Choice #1 Oct 25, 2010 Choice #3: Design a Motivational Information Innovation Personal Activities Doing “screw off” behaviors Not applicable to the Strategic Practice at work, etc CMM Social Activities Talking with fellow The Strategic Practitioner can use the employees, “Shooting the CMM as a discussion tool to gather breeze” with the boss, etc feedback and communicate direction to colleagues and management. Relief from Adversive Exempt from time clocks, Not applicable to the Strategic Practice Policies or Procedures company policies, etc CMM Relief from Adversive Better lighting, office, location Not applicable to the Strategic Practice Work Environment etc CMM Mumford’s Needs for Job Satisfaction Mumford (1991) wrote about five employee needs (Chen 2010): • Knowledge - need to fully use skills and learn new things; • Psychological - need for recognition, status, responsibility, and advancement; • Support/control/efficiency - need for support staff, a fair pay structure, and encouragement from supervisors; • Task - need to use a variety of skills, have autonomy, and get feedback; • Ethical/moral, need for fair treatment and communication about important decisions The Strategic Practice Capability Maturity Model addresses 4 of Mumford’s Needs. The model does not address ethical and moral needs although it does contribute to communication about important decisions. The task need is addressed by allowing the Strategic Practitioner to build their model and articulate the attributes of each level of maturity. This implies the Strategic Practitioner has the autonomy to use a variety of skills and techniques. The support need is satisfied by using the Strategic Practice CMM to communicate the direction (e.g. roadmap) for the maturation of a practice with colleagues and management. The psychological need can be fulfilled by using the model to show progress towards a goal by measuring progress. Positive progress provides a manager the option to reward and acknowledge the Strategic Practitioner.
  • 21. IST 617 Assignment 3 – Student Choice #1 Oct 25, 2010 Choice #3: Design a Motivational Information Innovation Addressing the knowledge need is why we created the model. When a person is faced with doing something new, particularly when the task is large and requires a long time to implement, the Strategic Practice Capability Maturity Model provides a roadmap with incremental steps to ensure success. Conclusions We decided to adapt the Carnegie Mellon Software Engineering Institute Capability Maturity Model Integration methodology and used it to develop a plan and roadmap to mature the creation of an Enterprise Architecture Strategic Practice at the British Columbia Institute of Technology. In the years since we created this approach, it has been applied to other Strategic Practices like Project Management, Business Architecture and IT Security. Based on the comments and requests for more detailed information about our approach, we believe this technique has broad applicability in many disciplines and organizations. A primary contributor to the success of this approach is the motivational aspects of allowing a Strategic practitioner to: • Describe the maturity of their Strategic Practice using levels and attributes • Plan and creates a roadmap for incrementally maturing a process • Communicate a plan to management, colleagues and clients of the Strategic Practice • Motivates the Strategic Practitioner to develop and mature their Strategic Practice by providing a vehicle for personal autonomy, sense of competence, on-the-job reinforcers and a focus for job needs of knowledge, psychological, support and tasks
  • 22. IST 617 Assignment 3 – Student Choice #1 Oct 25, 2010 Choice #3: Design a Motivational Information Innovation References Carnegie Mellon University, Software Engineering Institute (2010). Capability Maturity Model Integration. http://www.sei.cmu.edu/cmmi/ Chen, Gina Marie (2010). Mumford’s Needs. Motivation at a Glance. IST 617 Course Assignment, iSchool, Syracuse University de Sousa, Leo (2007). Enterprise Architecture in Higher Education. http://leodesousa.ca/?s=cmm Deci, Edward L. (1995). Why We Do What We Do: Understanding Self Motivation. Penguin Books Hodges, Charles B. (2004). Designing to Motivate: Motivational Techniques to Incorporate into E-Learning Experiences. The Journal of Interactive Online Learning. Volume 2, Number 3. http://www.ncolr.org/jiol/issues/showissue.cfm?volID=2&IssueID=8 Leganza, Gene (2009). Babies, Bath Water, And Enterprise Architecture Maturity Models. Forrester.com. http://blogs.forrester.com/gene_leganza/09-09-10- babies_bath_water_and_enterprise_architecture_maturity_models Struebel, Ute. (2008). CMMi meets ITIL. Presented at the 2008 European SEPG https://bscw.sei.cmu.edu/pub/bscw.cgi/d689601/Streubel%20three%20cases%20ITIL%20and%2 0CMMI-SVC%20B.pdf Sun, Rui and Shi, Jintao (2010). Research on Capability Maturity Model for Organizational Innovation Management: Focus on Intellectual Capital. http://www.seiofbluemountain.com/upload/product/200911/2007qyczhy3z3a3.pdf Tosti, Donald T. and O’Brien, Anne T. (1978). Ten Types of On-the-Job Reinforcers: A Taxonomy. National Society for Performance and Instruction Journal.