Enterprise 2.0 / eCollaboration 2.0: Motivation, Success Factors and Barriers of Team Collaboration

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Presented at http://www.meetup.com/Vienna-Semantic-Web-Meetup/events/34524942/

(c) Michael Zeiller
michael.zeiller@fh-burgenland.at
http://www.fh-burgenland.at/

Published in: Technology, Business
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Enterprise 2.0 / eCollaboration 2.0: Motivation, Success Factors and Barriers of Team Collaboration

  1. 1. Enterprise 2.0 / eCollaboration 2.0 Motivation, Success Factors and Barriers of Team Collaboration
  2. 2. Enterprise 2.0Enterprise Social MediaMichael Zeiller 2
  3. 3. Enterprise 2.0Enterprise Social MediaMichael Zeiller 3
  4. 4. Enterprise 2.0Success FactorsMost important success factors: Management support for the social media initiative Top down adoption Improvements in working procedures and processes - social media assist people to work more efficiently in their daily business Technical and operational support for users (depending on IT affinity)User integration, a common success factor forsocial media initiatives, was not mentioned at allin the analyzed cases.Michael Zeiller 4
  5. 5. Enterprise 2.0Participation & InvolvementSuccess factors concerning user participation: Intrinsic motivation Utilization forced by working procedures Self-organization embedded in targets Rules: e.g. which tool to use for which task, which type (and amount) of social content Active contribution of management Benefit for users in their daily work Simplicity Reduce!Michael Zeiller 5
  6. 6. Enterprise 2.0Adoption LE SME all enterprisesMichael Zeiller 6
  7. 7. Enterprise 2.0MotivationMotivating factors for using the new system (6 case studies): Relevant content (5/6) Up-to-date content (4/6) Working faster and easier (4/6) Central information access (4/6) New ways of information dissemination (4/6) Easy intuitive use (3/6) Necessary for the job (3/6) No access barriers (2/6) Amount of content (2/6) Networking (1/6) Social presence and reputation (1/6)Michael Zeiller 7
  8. 8. Enterprise 2.0Barriers Contradiction between old and new paradigm of work: strong hierarchies / specialized division of work vs. "wisdom of crowds" control of information and quality vs. fault tolerance manpower vs. "subject" of work disunion of work and spare time vs. dislimitationMichael Zeiller 8
  9. 9. Enterprise 2.0ContactMichael ZeillerE: michael.zeiller@fh-burgenland.atFachhochschulstudiengänge Burgenlandhttp://www.fh-burgenland.at/Michael Zeiller 9

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