Store window

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Store window

  1. 1.  IN THE LAST PRESENTATIONI TALKED YOU ABOUT…
  2. 2. Window dressing is an artistic creation.In the marketing is considered as one of thefundamental aspects and tactics for sale.
  3. 3. The store windowrepresents 60% of acommercial sale, it alsorepresents the brandimage to the world.
  4. 4. Two different trends:organic and urban.To this we used 3 colors foreach one: green, brownand white for organic andpurple, black and whitefor the urban.
  5. 5.  IN THIS FINALPRESENTATION…
  6. 6. Its essential to making a competitive environment betweentrademarks.Some examples we can see in the windows of big brands:
  7. 7. The process of developing awindow is the same that we useto develop a strategy and wemust think about:- What we want to present toour customers. (it help us for the crossmerchandising).- As we show, style (depends on ourtarget group).
  8. 8. The process of developing ashowcase is the same that weuse to develop a strategy andwe must think about:- Items or props to use.- Colors and shapes to use.- The season (depends the fashion, noweather).
  9. 9.  I learned more vocabulary. I understood that my work is interestingfor other people.

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