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4.4 Bombay street food


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4.4 Bombay street food

  1. 1. IDC, IIT Bombay
  2. 2. Who are they? <ul><li>Vendors who make a living from selling products and services on the road-side </li></ul>
  3. 3. Distinct Physical Attributes <ul><li>Visible/Experiential </li></ul><ul><li>Through and through engagement in the whole process </li></ul><ul><li>No Brands/ Non-established Brands </li></ul><ul><li>No Fixed Prices </li></ul><ul><li>On-the-move in most cases </li></ul><ul><li>A theatre for the senses </li></ul>
  4. 4. <ul><li>Underlying Realities </li></ul><ul><li>Ambiguous Legal status </li></ul><ul><li>More flexible Market economics, because of the scale & level of work </li></ul><ul><li>Eviction threats from authorities </li></ul><ul><li>Remarkable & highly evolved Life philosophies rooted in reality </li></ul><ul><li>They buy their daily survival </li></ul><ul><li>Deep connections with customers and fellow vendors that go beyond the trade </li></ul><ul><li>Strong rootedness and sense of belonging for the place </li></ul>
  5. 5. Purpose <ul><li>We hope that our study will help you address these issues better </li></ul><ul><li>Who are they to us ? </li></ul><ul><ul><ul><ul><ul><li>Who are we to them? </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>What do they want? </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Inter-cultural Sensitivities </li></ul></ul></ul></ul></ul>