2.2Indian (NID) perspective on PSS design for sustainability


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2.2Indian (NID) perspective on PSS design for sustainability

  1. 1. Relating PSS with NID Curriculum from Design Process Course to Systems Design Project Praveen Nahar Faculty of Industrial Design National Institute of Design Ahmedabad INDIA
  2. 2. 50 years of design experience, about 1500 alumni, National Institute of Design, India A value based trans-disciplinary Centre of Excellence with 60 full time faculty members, around 200 visiting experts, 800 students, 200 staff / project team members, & 3 campuses. Main Campus Ahmedabad PG Campus, Gandhinagar an artists’ perspective <ul><li>D E S I G N </li></ul>FOR COMPETITIVE EDGE AND QUALITY OF LIFE R & D Campus Bangalore
  3. 3. <ul><li>RESEARCH, EDUCATE, TRAIN, INCUBATE, PRACTISE, </li></ul><ul><li>PROMOTE, PUBLISH, PROTECT (RETRIP) </li></ul>Outreach Programmes & International Centre for Indian Crafts Multi-disciplinary Design Education, Research & Publication Industry Training Programmes & Projects Design Consultancy Services, Design Incubation & IPR
  4. 4. SPACES - PRODUCTS - IMAGES - SERVICES - EXPERIENCES Communication design Industrial Design Inter-Disciplinary Design Studies Textile Design Product Design Transportation & Automobile Design Ceramics & Glass Lifestyle Accessory Design Toy Design & Development Furniture & Interior Design Apparel Design & Merchandising Design for Digital Experience Design for Retail Experience New Media Graphic Design Exhibition Design Animation Film Design Film & Video Communication Information & Digital Design Software & User Interface Design Science & Liberal Arts | Psychology | Aesthetics | Ergonomics | Semiotics & Communication | Material & Culture | Strategic Design Management Experiential Design <ul><li>SECTOR SPECIFIC POST-GRADUATE PROGRAMMES AT NID </li></ul>
  5. 5. DESIGNING BEBEKS Rupesh Arvindakshan Design of a cargo three wheeler by Arun T C A Bus by Dhriti Dhaundiyal Designing of city commuter By Mahesh P Low cost car for women by Shimolee Nahar Mobile phone for india: communication device for couples by Saikat Biswas Artisanal fisheries livelihood project by Aparna Bhasker KHULJA SIM SIM: A new gateway into lock design and innovation by Piyush Gopi Hard luggage for Indian Army by Caran C T <ul><li>TRANSPORTATION & </li></ul><ul><li>AUTOMOBILE DESIGN </li></ul><ul><li>PRODUCT DESIGN </li></ul>
  6. 6. <ul><li>CERAMIC & </li></ul><ul><li>GLASS DESIGN </li></ul>Lighting: with steel & glass by Pia Daing Desktop accessories by Neha Ramaiya Coupled closet & wash basin for domestic market by Rakesh Sah Bon apetit by Anusha Saran Tableware range for ‘neos’ by Karuna Singh Enhancement of diva and ultima range of chairs by Samir Madkaikar Honeycomb core off the shelf office furniture solutions by Poonam Sharma Retail display systems for samsung digital homes by Gauri Verma <ul><li>FURNITURE & </li></ul><ul><li>INTERIOR DESIGN </li></ul>
  7. 7. Activity based indoor group game for children by Vaibhav K Mohite Children’s furniture by Paridhi Rishi Traditional Indian Games Shilpa Sharma Designing of Playroom at Civil Hospital, Ahmedabad by Rahul Tirpude Sash, sasha and sashes by Shaswaty Nair TANN MANN MALINI: Nurturer of the body and the soul by Jyoti Sharma Bandhani W/s at Jamnagar <ul><li>TEXTILE DESIGN </li></ul><ul><li>TOY DESIGN & </li></ul><ul><li>DEVELOPMENT </li></ul>
  8. 8. Package Design and Dev. of Sandalwood Products for KSHDC by Naina Brahma Radiating Facets by Deepti Singhania Spiritual Jewellery for Blind (Inclusive Design) Handle of a Walking Stick (Craft Design) Fruit Bowl out of Korean (Material Exploration) An Executive Toy (Back Massager) Napkin Holder (Inspired from Ant) Transcending Silver: Silverware by Rasneek Bedi <ul><li>LIFESTYLE ACCESSORY </li></ul><ul><li>DESIGN </li></ul><ul><li>APPAREL DESIGN & </li></ul><ul><li>MERCHANDISING </li></ul>
  9. 9. Boond by Kavita Singh The Rain Dance by Vijay Kumar A. Fly by Red Shoe By Harsha Nagraju Dhara by Ganesh Gothwal Swoosh by Ranveer Singh Sambhi GRAMEEN BHARAT: EK KHOJ: Communication preferences of the Indian rural audience and how to address them by Swati Baijal GOING THE COLOUR WAY: Communicating through colour for colour by Ravneet Kaur Self Promotional Calendar for Pragati Offset, Deekshit Daniel S. LOLLIPOPS by Gurpreet Singh In Pursuit of Instincts: An approach to posters for corporate and hospital environments by Tanu Sinha Padharo, Chowkri Modi Khana: Design intervention to support historic street revitalization, Jaipur by Nishtha Pangle <ul><li>ANIMATION FILM DESIGN </li></ul><ul><li>GRAPHIC DESIGN </li></ul>
  10. 10. One Show Less Three television spots on disability prevention, care and cure, Megha B Lakhani <ul><li>STRATEGIC DESIGN </li></ul><ul><li>MANAGEMENT </li></ul><ul><li>FILM & VIDEO </li></ul><ul><li>COMMUNICATION </li></ul>
  11. 11. Game design for mobile wire-less devices by Neha Gupta Fable- an Interactive Table for Children with Various Abilities by Tabita Mariam Kurien Cross Media Brand Creation for Tholons Inc by Sujit Shenoy Resource Utilization Summary Revamp by Sonal Nigam Usage of Transitional Color Preferences for S/W User Interface by Ankur Sardana <ul><li>SOFTWARE & USER </li></ul><ul><li>INTERFACE DESIGN </li></ul><ul><li>NEW MEDIA DESIGN </li></ul>
  12. 12. Relating NID curriculum with PSS <ul><li>Design Concepts & Concerns: 2 week Design process course offered to beginners brings macro to micro perspective on design in local and global context. Prepares students to deal with ambiguity and complexity. </li></ul><ul><li>Craft Documentation: 3 week course based on extensive field research, cover extensive documentation of tools & processes, socio-economic, anthropological, ecological issues in handicraft sector / cottage industries developing opportunities for intervention as a product/service. Course is moving towards indigenous knowledge systems. </li></ul><ul><li>Eco-Design: 2 week Sensitisation course focuses on green design and sustainability, with an emphasis on product design, eco-efficiency, Life Cycle Assessment and Product Service Systems. </li></ul><ul><li>Systems Design: 10 week project brings perspective on systems thinking and its relation to design. Dealing with complex issues. Live Project based on extensive field work, complex systems modeling and design intervention with respect to product, services, policies, infrastructure, communication, social innovation etc. </li></ul>
  13. 13. Prof MP Ranjan, NID, 2005
  14. 25. Systems thinking & Design: Project <ul><li>This project involves the application of the systems approach towards a design problem. </li></ul><ul><li>How component of a system can be understood in the context of relationships with each other and with other systems, rather than in isolation. </li></ul><ul><li>Theme based projects are undertaken, function-based systems such as, health, education, sanitation, Public utility systems which can cover a wide range of problems areas. </li></ul><ul><li>To look for leverages where a design intervention could have a ripple effect on all components and sub-components in a positive way. </li></ul>
  15. 26. Methodology <ul><li>Theoretical input and class discussion on what constitutes a system and what are different types of systems and how system approach is practiced by designers. </li></ul><ul><li>Study of existing system of related area. </li></ul><ul><li>Analysis of basic requirements. </li></ul><ul><li>Synthesis of collected information. </li></ul><ul><li>Developing a systems model. </li></ul><ul><li>Opportunity Mapping </li></ul><ul><li>Sorting opportunities in Product/Systems/Services </li></ul><ul><li>Defining a problem statements for leverage areas. </li></ul><ul><li>Creating alternative concepts. </li></ul><ul><li>Selecting at least one from each category, finalising and detailing, with scale models. </li></ul><ul><li>Prototyping and user validation </li></ul><ul><li>Documentation </li></ul>
  16. 27. Glimpse of Systems Design Projects in last few year <ul><li>Design Response to disaster </li></ul><ul><li>Maternal Health for Rural India </li></ul><ul><li>Energy & Sustainability </li></ul><ul><li>Rural Transportation </li></ul><ul><li>Railway Fright Systems </li></ul><ul><li>Mobility for Elderly </li></ul><ul><li>Rural Business Hubs </li></ul><ul><li>Sustainable Tourism </li></ul><ul><li>Issues of Salt workers </li></ul><ul><li>Rain water harvesting systems </li></ul><ul><li>Solid Waste Management </li></ul><ul><li>Way finding </li></ul><ul><li>Public Trnsportation </li></ul><ul><li>etc </li></ul>
  17. 28. Processes User interviews Field/onsite study Insights from professionals Literature, facts & figures. Systemic model Conceptualization. Prototyping. Detailing & product validation.
  18. 29. Initial Brainstorming
  19. 30. Information Gathering/Field Research <ul><li>Secondary research- through web and books for global scenario, statistics and comparison </li></ul><ul><li>Interviews-with various people directly or indirectly related. </li></ul><ul><li>Case studies-to capture the current situation </li></ul><ul><li>Field visit-living the scenarios to capture first hand issues. </li></ul>
  20. 31. School Transport System: Convenience Vs Safety
  21. 32. Mapping of Secondary Research
  22. 33. Mapping of Case Studies
  23. 34. Mapping of User research
  24. 35. Mapping of Current Scenario
  25. 36. Analysis & Developing Systems model
  26. 37. Analysis & Developing Systems model
  27. 38. Analysis & Developing Systems model
  28. 39. Developing Systems model
  29. 40. Developing Opportunity
  30. 41. PSS Opportunity Map
  31. 42. Building Concepts/Scenarios
  32. 43. Building Scenarios for PSS
  33. 44. Building Scenarios for PSS
  34. 45. Developing Product /Service
  35. 46. Design Development and Prototyping
  36. 47. Acknowlegment <ul><li>Prof MP Ranjan, NID </li></ul><ul><li>Students of 2007,2008 & 2009 System Design Project </li></ul><ul><li>Aparna Rajgopal, Diploma Project 2008 </li></ul>