1. Your Mind Is In Your Pants
Lenny Rachitsky
@lennysan

2. Your Mind Is In Your Pants
Lenny Rachitsky
@lennysan Mobile phones!

3. Goal: Blow your mind

4. Look familiar?

5. How did we get here?

6. What’s happening

7. Addiction

8. Always with us

10. They’re fun!

11. But that’s not it.

13. Mind 2.0 = Brain + Cloud

14. Mind 2.0 = Brain + Cloud
Portal

15. That’s crazy!

16. Our Minds Hold
Facts
Todo’s Places
Family Likes Friends
Plans Dislikes Enemies
Dates
Social status Logic
Memories Skills

17. Mind 2.0
Facts
Todo’s Places
Family Likes Friends
Plans Dislikes Enemies
Dates
Social status Logic
Memories Skills

18. Reconnecting to our minds

19. Mind 2.0:
Offloading work and information
that is not essential for you to
have instantly -- from your mind
to the cloud.

20. Your mind

21. Your mind
e.g. How to
walk, breath
Physiological

22. Your mind
e.g. don’t run
off that cliff
Instincts
Physiological

23. Your mind
e.g. how to
play piano
Skills
Instincts
Physiological

24. Your mind
e.g. my boss is
in charge
Hierarchy
Skills
Instincts
Physiological

25. Your mind
e.g. my first date
Memories
Hierarchy
Skills
Instincts
Physiological

26. Your mind
e.g. I like ice-
cream
Opinions
Memories
Hierarchy
Skills
Instincts
Physiological

27. Your mind
e.g. The
Facts
capital of Canada
Opinions
Memories
Hierarchy
Skills
Instincts
Physiological

30. Mind 2.0 = More efficient,
more creative, and more
intelligent.

31. Your mind
Facts
Opinions
Memories Essential
instantly
Hierarchy
Skills
Instincts
Physiological

32. Your mind
Not essential Facts
instantly
Opinions
Memories Essential
instantly
Hierarchy
Skills
Instincts
Physiological

33. Your mind
Ripe for Facts
offloading
Opinions
Memories Cannot
offload
Hierarchy
Skills
Instincts
Physiological

34. Mind 2.0
Facts
Opinions
Memories
Hierarchy
The Cloud

35. Mind 2.0
Facts
Opinions
Memories
Hierarchy
Consciousness

36. Mind 1.5
Facts
Opinions
Memories
Hierarchy

37. Mind 2.0
Facts
Opinions
Memories
Hierarchy

38. That’s crazy!

39. That’s crazy!

40. What’s next?

41. Facts
Opinions
Memories
Hierarchy

42. Facts
Opinions
Decision
Memories
Hierarchy

43. What’s happening
Facts
Opinions
Decision
Memories
Hierarchy

44. What’s happening
Decision

46. How did this happen?

47. Trends converge

48. Smartphones
Trend
convergence

49. Smartphones
Trend
convergence
Accessible social graph

50. Smartphones
Always-on location sharing
Trend
convergence
Accessible social graph

51. Smartphones
Always-on location sharing
Notifications
Trend
convergence
Accessible social graph

52. Smartphones
Always-on location sharing
Notifications
Trend
Sensors convergence
Accessible social graph

53. Smartphones
Always-on location sharing
Notifications
Trend
Sensors convergence
Always-on data plans
Accessible social graph

54. Smartphones
Always-on location sharing
Notifications
Trend
Sensors convergence Cloud computing
Always-on data plans
Accessible social graph

55. Smartphones
Always-on location sharing
Notifications
Trend
Sensors convergence Cloud computing
Always-on data plans
Free venue databases
Accessible social graph

56. Smartphones
Free distribution channels Always-on location sharing
Notifications
Trend
Sensors convergence Cloud computing
Always-on data plans
Free venue databases
Accessible social graph

57. Smartphones
Free distribution channels Always-on location sharing
Consumer education Notifications
Trend
Sensors convergence Cloud computing
Always-on data plans
Free venue databases
Accessible social graph

58. Smartphones
Free distribution channels Always-on location sharing
Consumer education Notifications
Sensors The Future Cloud computing
Always-on data plans
Free venue databases
Accessible social graph

59. Smartphones
Free distribution channels Always-on location sharing
Consumer education Notifications
Sensors Cloud computing
Always-on data plans
Free venue databases
Accessible social graph

60. What’s happening
Facts
Opinions
Decision
Memories
Hierarchy

61. What’s happening

62. What’s happening
Are we
Facebook
friends?

63. What’s happening
Are we
Facebook
friends?

64. What’s happening
Are we
Facebook
friends?

65. What’s happening
Are we
Facebook
friends?

66. What’s happening
Are we
Facebook
friends?

67. What’s happening
Are we
Facebook
friends?

68. What’s happening
Are we
Facebook
friends?

69. Omniscience

71. Smartphones
Free distribution channels Always-on location sharing
Consumer education Notifications
Sensors The Future Cloud computing
Always-on data plans
Free venue databases
Accessible social graph

72. 1. Find a Location 2. Send a Question 3. Get an Answer

73. Sign-up Check-in Answer
Push SMS

77. What’s happening
Decision

79. Who our friends are, who we’ve met, who we talk to

80. Who our friends are, who we’ve met, who we talk to
Where we’ve been, where we are now, where we
spend our time

81. Who our friends are, who we’ve met, who we talk to
Where we’ve been, where we are now, where we
spend our time
What we’ve liked, seen, shared

82. Who our friends are, who we’ve met, who we talk to
Where we’ve been, where we are now, where we
spend our time
What we’ve liked, seen, shared
What our interests are, what we’re good at

83. Who our friends are, who we’ve met, who we talk to
Where we’ve been, where we are now, where we
spend our time
What we’ve liked, seen, shared
What our interests are, what we’re good at
Our photos, emails, videos, and memories

84. Who our friends are, who we’ve met, who we talk to
Where we’ve been, where we are now, where we
spend our time
What we’ve liked, seen, shared
What our interests are, what we’re good at
Our photos, emails, videos, and memories
Our files and backups

85. Where should I go out tonight?

86. Where should I go out tonight?

87. Who should I be friends with?

88. Who should I be friends with?

89. Who should I marry?

90. Who should I marry?

91. What books should I buy?

92. What books should I buy?

93. What movie should I watch?

94. What movie should I watch?

95. Other decisions
Where should I work?
What dish should I eat?
What should I wear?
What house should I buy?
Where should I vacation?
What should I study?
How should I exercise?

98. Helpless
Incomplete Insane
Sick
Scared Violated
Not whole
Forgetful

99. Now what?

100. “The best thing about the future is
that it comes one day at a time.”
-- Abraham Lincoln

101. Thank you!
Lenny Rachitsky
lenny@localmind.com
@lennysan