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Your Mind Is In Your PantsLenny Rachitsky@lennysan
Your Mind Is In Your PantsLenny Rachitsky@lennysan            Mobile phones!
Goal: Blow your mind
Look familiar?
How did we get here?
What’s happening
Addiction
Always with us
They’re fun!
But that’s not it.
Mind 2.0 = Brain + Cloud
Mind 2.0 = Brain + Cloud          Portal
That’s crazy!
Our Minds Hold             Facts    Todo’s           PlacesFamily       Likes      Friends Plans    Dislikes     Enemies  ...
Mind 2.0             Facts    Todo’s           PlacesFamily       Likes      Friends Plans    Dislikes     Enemies        ...
Reconnecting to our minds
Mind 2.0:Offloading work and informationthat is not essential for you tohave instantly -- from your mindto the cloud.
Your mind
Your mind                 e.g. How to                 walk, breath Physiological
Your mind                 e.g. don’t run                  off that cliff   Instincts Physiological
Your mind                 e.g. how to                 play piano    Skills   Instincts Physiological
Your mind       e.g. my boss is          in charge  Hierarchy    Skills   Instincts Physiological
Your mind     e.g. my first date  Memories  Hierarchy    Skills   Instincts Physiological
Your mind                 e.g. I like ice-                    cream   Opinions  Memories  Hierarchy    Skills   Instincts ...
Your mind                      e.g. The    Facts                 capital of Canada   Opinions  Memories  Hierarchy    Skil...
Mind 2.0 = More efficient,more creative, and moreintelligent.
Your mind    Facts   Opinions  Memories       Essential                 instantly  Hierarchy    Skills   Instincts Physiol...
Your mindNot essential       Facts  instantly                   Opinions                  Memories       Essential        ...
Your mind Ripe for       Factsoffloading               Opinions              Memories       Cannot                         ...
Mind 2.0   Facts  Opinions Memories HierarchyThe Cloud
Mind 2.0     Facts    Opinions   Memories   HierarchyConsciousness
Mind 1.5   Facts  Opinions Memories Hierarchy
Mind 2.0   Facts  Opinions Memories Hierarchy
That’s crazy!
That’s crazy!
What’s next?
FactsOpinionsMemoriesHierarchy
FactsOpinions            DecisionMemoriesHierarchy
What’s happening      Facts     Opinions                   Decision     Memories     Hierarchy
What’s happening                   Decision
How did this happen?
Trends converge
Smartphones   Trendconvergence
Smartphones       Trend    convergenceAccessible social graph
Smartphones                Always-on location sharing       Trend    convergenceAccessible social graph
Smartphones                Always-on location sharing                          Notifications       Trend    convergenceAcce...
Smartphones                          Always-on location sharing                                    Notifications           ...
Smartphones                                  Always-on location sharing                                            Notifica...
Smartphones                                  Always-on location sharing                                            Notifica...
Smartphones                                  Always-on location sharing                                            Notifica...
SmartphonesFree distribution channels           Always-on location sharing                                             Not...
SmartphonesFree distribution channels           Always-on location sharingConsumer education                           Not...
SmartphonesFree distribution channels           Always-on location sharingConsumer education                           Not...
SmartphonesFree distribution channels           Always-on location sharingConsumer education                           Not...
What’s happening      Facts     Opinions                   Decision     Memories     Hierarchy
What’s happening
What’s happening             Are we           Facebook            friends?
What’s happening             Are we           Facebook            friends?
What’s happening             Are we           Facebook            friends?
What’s happening             Are we           Facebook            friends?
What’s happening             Are we           Facebook            friends?
What’s happening             Are we           Facebook            friends?
What’s happening             Are we           Facebook            friends?
Omniscience
SmartphonesFree distribution channels           Always-on location sharingConsumer education                           Not...
1. Find a Location   2. Send a Question   3. Get an Answer
Sign-up   Check-in    Answer                     Push   SMS
What’s happening                   Decision
Who our friends are, who we’ve met, who we talk to
Who our friends are, who we’ve met, who we talk toWhere we’ve been, where we are now, where wespend our time
Who our friends are, who we’ve met, who we talk toWhere we’ve been, where we are now, where wespend our timeWhat we’ve lik...
Who our friends are, who we’ve met, who we talk toWhere we’ve been, where we are now, where wespend our timeWhat we’ve lik...
Who our friends are, who we’ve met, who we talk toWhere we’ve been, where we are now, where wespend our timeWhat we’ve lik...
Who our friends are, who we’ve met, who we talk toWhere we’ve been, where we are now, where wespend our timeWhat we’ve lik...
Where should I go out tonight?
Where should I go out tonight?
Who should I be friends with?
Who should I be friends with?
Who should I marry?
Who should I marry?
What books should I buy?
What books should I buy?
What movie should I watch?
What movie should I watch?
Other decisions Where should I work? What dish should I eat? What should I wear? What house should I buy? Where should I v...
HelplessIncomplete             Insane              Sick     Scared          Violated                 Not wholeForgetful
Now what?
“The best thing about the future isthat it comes one day at a time.”                         -- Abraham Lincoln
Thank you!Lenny Rachitskylenny@localmind.com@lennysan
Mind 2.0: Your mind is #InYourPants
Mind 2.0: Your mind is #InYourPants
Mind 2.0: Your mind is #InYourPants
Mind 2.0: Your mind is #InYourPants
Mind 2.0: Your mind is #InYourPants
Mind 2.0: Your mind is #InYourPants
Mind 2.0: Your mind is #InYourPants
Mind 2.0: Your mind is #InYourPants
Mind 2.0: Your mind is #InYourPants
Mind 2.0: Your mind is #InYourPants
Mind 2.0: Your mind is #InYourPants
Mind 2.0: Your mind is #InYourPants
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Mind 2.0: Your mind is #InYourPants

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Mind 2.0: Your mind is #InYourPants

  1. Your Mind Is In Your PantsLenny Rachitsky@lennysan
  2. Your Mind Is In Your PantsLenny Rachitsky@lennysan Mobile phones!
  3. Goal: Blow your mind
  4. Look familiar?
  5. How did we get here?
  6. What’s happening
  7. Addiction
  8. Always with us
  9. They’re fun!
  10. But that’s not it.
  11. Mind 2.0 = Brain + Cloud
  12. Mind 2.0 = Brain + Cloud Portal
  13. That’s crazy!
  14. Our Minds Hold Facts Todo’s PlacesFamily Likes Friends Plans Dislikes Enemies Dates Social status Logic Memories Skills
  15. Mind 2.0 Facts Todo’s PlacesFamily Likes Friends Plans Dislikes Enemies Dates Social status Logic Memories Skills
  16. Reconnecting to our minds
  17. Mind 2.0:Offloading work and informationthat is not essential for you tohave instantly -- from your mindto the cloud.
  18. Your mind
  19. Your mind e.g. How to walk, breath Physiological
  20. Your mind e.g. don’t run off that cliff Instincts Physiological
  21. Your mind e.g. how to play piano Skills Instincts Physiological
  22. Your mind e.g. my boss is in charge Hierarchy Skills Instincts Physiological
  23. Your mind e.g. my first date Memories Hierarchy Skills Instincts Physiological
  24. Your mind e.g. I like ice- cream Opinions Memories Hierarchy Skills Instincts Physiological
  25. Your mind e.g. The Facts capital of Canada Opinions Memories Hierarchy Skills Instincts Physiological
  26. Mind 2.0 = More efficient,more creative, and moreintelligent.
  27. Your mind Facts Opinions Memories Essential instantly Hierarchy Skills Instincts Physiological
  28. Your mindNot essential Facts instantly Opinions Memories Essential instantly Hierarchy Skills Instincts Physiological
  29. Your mind Ripe for Factsoffloading Opinions Memories Cannot offload Hierarchy Skills Instincts Physiological
  30. Mind 2.0 Facts Opinions Memories HierarchyThe Cloud
  31. Mind 2.0 Facts Opinions Memories HierarchyConsciousness
  32. Mind 1.5 Facts Opinions Memories Hierarchy
  33. Mind 2.0 Facts Opinions Memories Hierarchy
  34. That’s crazy!
  35. That’s crazy!
  36. What’s next?
  37. FactsOpinionsMemoriesHierarchy
  38. FactsOpinions DecisionMemoriesHierarchy
  39. What’s happening Facts Opinions Decision Memories Hierarchy
  40. What’s happening Decision
  41. How did this happen?
  42. Trends converge
  43. Smartphones Trendconvergence
  44. Smartphones Trend convergenceAccessible social graph
  45. Smartphones Always-on location sharing Trend convergenceAccessible social graph
  46. Smartphones Always-on location sharing Notifications Trend convergenceAccessible social graph
  47. Smartphones Always-on location sharing Notifications TrendSensors convergence Accessible social graph
  48. Smartphones Always-on location sharing Notifications Trend Sensors convergenceAlways-on data plans Accessible social graph
  49. Smartphones Always-on location sharing Notifications Trend Sensors convergence Cloud computingAlways-on data plans Accessible social graph
  50. Smartphones Always-on location sharing Notifications Trend Sensors convergence Cloud computingAlways-on data plans Free venue databases Accessible social graph
  51. SmartphonesFree distribution channels Always-on location sharing Notifications Trend Sensors convergence Cloud computingAlways-on data plans Free venue databases Accessible social graph
  52. SmartphonesFree distribution channels Always-on location sharingConsumer education Notifications Trend Sensors convergence Cloud computingAlways-on data plans Free venue databases Accessible social graph
  53. SmartphonesFree distribution channels Always-on location sharingConsumer education Notifications Sensors The Future Cloud computingAlways-on data plans Free venue databases Accessible social graph
  54. SmartphonesFree distribution channels Always-on location sharingConsumer education Notifications Sensors Cloud computingAlways-on data plans Free venue databases Accessible social graph
  55. What’s happening Facts Opinions Decision Memories Hierarchy
  56. What’s happening
  57. What’s happening Are we Facebook friends?
  58. What’s happening Are we Facebook friends?
  59. What’s happening Are we Facebook friends?
  60. What’s happening Are we Facebook friends?
  61. What’s happening Are we Facebook friends?
  62. What’s happening Are we Facebook friends?
  63. What’s happening Are we Facebook friends?
  64. Omniscience
  65. SmartphonesFree distribution channels Always-on location sharingConsumer education Notifications Sensors The Future Cloud computingAlways-on data plans Free venue databases Accessible social graph
  66. 1. Find a Location 2. Send a Question 3. Get an Answer
  67. Sign-up Check-in Answer Push SMS
  68. What’s happening Decision
  69. Who our friends are, who we’ve met, who we talk to
  70. Who our friends are, who we’ve met, who we talk toWhere we’ve been, where we are now, where wespend our time
  71. Who our friends are, who we’ve met, who we talk toWhere we’ve been, where we are now, where wespend our timeWhat we’ve liked, seen, shared
  72. Who our friends are, who we’ve met, who we talk toWhere we’ve been, where we are now, where wespend our timeWhat we’ve liked, seen, sharedWhat our interests are, what we’re good at
  73. Who our friends are, who we’ve met, who we talk toWhere we’ve been, where we are now, where wespend our timeWhat we’ve liked, seen, sharedWhat our interests are, what we’re good atOur photos, emails, videos, and memories
  74. Who our friends are, who we’ve met, who we talk toWhere we’ve been, where we are now, where wespend our timeWhat we’ve liked, seen, sharedWhat our interests are, what we’re good atOur photos, emails, videos, and memoriesOur files and backups
  75. Where should I go out tonight?
  76. Where should I go out tonight?
  77. Who should I be friends with?
  78. Who should I be friends with?
  79. Who should I marry?
  80. Who should I marry?
  81. What books should I buy?
  82. What books should I buy?
  83. What movie should I watch?
  84. What movie should I watch?
  85. Other decisions Where should I work? What dish should I eat? What should I wear? What house should I buy? Where should I vacation? What should I study? How should I exercise?
  86. HelplessIncomplete Insane Sick Scared Violated Not wholeForgetful
  87. Now what?
  88. “The best thing about the future isthat it comes one day at a time.” -- Abraham Lincoln
  89. Thank you!Lenny Rachitskylenny@localmind.com@lennysan

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