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Millennials understanding the emrging new generation Y


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A brief introduction to some facts and figures about the arriving millennial generation and why it is important to understand them to educate them, to gain their attention away from very compelling media, to work with their highly saturated online life and to embrace their uniqueness, challenges and emotional and professional lives. Millennials aren't just a demographic, they are people.

Published in: Education
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Millennials understanding the emrging new generation Y

  1. 1. Millennials Millennials A question of audience? A question of audience?
  2. 2. Whotheyare… Whotheyare…
  3. 3. Generationwhat? Generationwhat?  Baby Boomers: 1945-1964: Older returning to school for retirement, increase income, and to do things they didn’t have time for as adults.  Generation X: 1964-1982: Shut out of prosperity of the sixties, coming of age in the Era of Reagan and later. Disgruntled with the way society responds to problems. Realists. Familiar with economic collapse (74-82) and wealth disparity (82-).  GenerationY (Millennials): 1982-2000: More thematic. 911, but optimistic. On demand. Entitled. No sense of need to achieve. On their own time. Compliant and willing to work hard for their pleasure (videogames, cellphones, texting) See education pragmatically. Less likely to spend as much for it. Recognize the false promise of education=better life.  Next: (2000-)
  4. 4. MethodsofY MethodsofY  1.tutoring and personalized instruction is popular (learning programs, cms, online tutorials, youtube how tos, my life lab, DIY)  2.they don’t need a lecture/they like to do it. 3.Admissions: matchmaking and courting students: UP: make them feel special this is a dating process/they can choose not to go out with you…  4.Advising/monitoring and surveillance: they may not like it but they are getting used to being watched and monitored and some are self-monitoring (facebook: I just brushed my teeth)
  5. 5. MethodsofY MethodsofY  5.multicultural/multiethnic: accept it/they are not going to change nor is the world  6.they have lived their whole life with internet, texting, computers, games, online life  7. they don’t read unless they like it  8.they only consider school important if they like something or if they want something (a scholarship, an internship, a job)….they don’t have the money to play around
  6. 6. MethodsofY MethodsofY  9.they are poor about half of the public school students coming to us are low income/most are in the south or southwest.  10.They’d rather watch Khan academy than you  11.Students need competencies to get jobs: NOT DEGREES  if you can have A+ competency in computers, if you know java, if you can pass a medical coding class, if you have a project management certificate you can work.Your degree can be in anything….It’s the competencies that are hirable.  12. Portable: Students want mobile services that follow them.They don’t want to be sent to a building. Email or text them the answer, the form, the prescription, the person, the studyguide.
  7. 7. MethodsofY MethodsofY  13. Students are busy.They have jobs, they have lives, they have other commitments. Accept it. 14.Cellphones and lots of mobile info is here to stay. 24/7 world people.They are not going to ditch the cellphone because you want quite time.They an turn off ringers but it might help to give everyone a cellphone break every 45 minutes in class to check incoming calls from Becky Lou!!!! 15.If you want them to listen to you, you better be interesting or scary or both. Preferably both.  16.Education needs to be tactile/they need to do to become and to own it.Theory is included in the doing. 17.Digital: be creative but learn to program  18. don’t use digital devices: make them
  8. 8. MethodsofY MethodsofY  19.Culture is local.Your theatre students aren’t going to NY they are making theatre here, your film students aren’t going to LA they are making it here; your bankers aren’t going to Wall Street they are banking here.Think global and act local.  20. the world is connected to us.There are no more international boundaries. There are producers and consumers. Everyone is potentially a maker and a producer and a customer.  21. MOOCS (massive open online courses) are changing ed….The price and time to degree must drop  22. Adjectives applied to milllennials: sheltered, achieving, team-oriented, pressured, conventional, special, confident
  9. 9. Millennials MillennialsinChina inChina
  10. 10. MethodsofY MethodsofY  23. Digital humanities are here. Some digital humanities projects:  24. More generation me than generation we.  25. Study: Journal of Personality/Social Psychology: they like money, fame, image  don’t care about; self acceptance, affiliation, and community  26.Reaching them by: rapport, relevance, relaxed, rationale, research based methods  27, Entrepreneurial, narcissistic and broke
  11. 11. ReadmoreonY ReadmoreonY Selingo, Jeffrey: College Unbound 2013. Chau, Joanna. “Millennials are more Generation Me than Generation We” Chronicle. March 15, 2012.Bart, Mary. “The Five Rs of Engaging Millennial Students. “