I4ADA 2019 - Accountability, Social Media & Journalism
What happened to Journalism?
Biz model shift to ‘eyeball traffic’
trivializes content for most
Devil’s Bargain: FREE news for
viewer Attention (=Ad Rev)
Sensational headlines gain
‘search’ ranking & ‘virality’
Online News Media scramble for
ATTENTION not TRUTH
Journalism mission abandoned
Digital scramble leaves Truth behind
Connect family, friends & groups
Bias in content-interest & sharing
Alternative viewpoints filtered out
Cocoons, Filters & ‘Echo-
No ‘gate-keeper’ for content
FACTS not verified before share
FREE access to kill boredom
Activists use to mobilize crowds
GOOGLE dominates global Search
Text Search 69.35%
Image Search 20.45%
Google tweaks its
ranking algorithm on
‘original sources’ for
news content. W-I-P
Original ranks up.
Is it News, Opinion,
Direct quotes? Etc.
Flag Unattributed Content
Detect Trolls & Block
Blacklist Fake Sources & Trolls
PROBLEM: Labour-intensive; Fact-
checkers refer other media; Black Web
NEWSGUARD – assigns Green & Red
trust labels by human-curation. Founded
2018 by Brill & Crovitz. Investors incl. Knight
Foundation & Publicis. Licensed to Google
Chrome, Microsoft Edge, Firefox & Safari
TRIVE – Algorithmic tracking
Our. News – uses crowd-voting
PRESSLAND – Logs media chain as
public index of creators
Senior journalists as editors &
advisers in each country
“We apply human intelligence
to a problem that Silicon Valley’s
AI has failed to solve:
the plague of misinformation &
- Angelo Pauro, Newsguard Italy
Over 10,000 3rd Party “Search Quality
Raters” feedback on Algorithm changes
“Raters provide a human
assessment for our ranking
systems and machine-learning
We evolve new models. We
experiment and test. Search is
always a Work-in-Progress.”
- Richard Gingras, VP News, Google
PRESSLAND Jan 2019
It is not the business of profiteers,
the government or billionaires to
reclaim public trust in media. This
responsibility and challenge
belongs to the media itself.
Content marketing and sponsored content
have encouraged publishers to blur the line
between journalism and marketing.
Affiliate advertising clogs the web and social
media with phony reviews, untrustworthy
news and other scams.
•Who wrote this article, and what is their
•Who edited this article, and what is
•Who else influenced this article’s
•Who published this article?
•Who owns the publishing outlet? Who
are its executives and directors?
•What conflicts of interest, if any, are
evident from analyzing this data?
•Given this information, can I trust what I’m
reading, watching and sharing?