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Vendre avec Facebook Dynamic Ads et Lengow

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Téléchargez le guide Facebook de Lengow et découvrez tous les détails concernant Facebook Dynamic Ads (anciennement Facebook Dynamic Product Ads) afin de mettre en place des campagnes efficaces. Ce guide vous aidera à gérer au mieux vos annonces et cibler vos clients sur Facebook.

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Vendre avec Facebook Dynamic Ads et Lengow

  1. 1. EASILY SELL EVERYWHERE GUIDES Restez à la page Vendre avec Facebook Dynamic Ads
  2. 2. Lengow est une solution d’e-commerce automation répondant aux enjeux de performance, d’automatisation et d’internationalisation des marques et distributeurs sur internet. Intuitive et innovante, la plateforme Lengow assure une forte visibilité et rentabilité aux catalogues produits des e-commerçants, sur tous leurs supports de diffusion: places de marché, comparateurs de prix, régies d’affiliation, display/retargeting... Avec plus de 1 800 partenaires intégrés depuis 2009, Lengow offre un écosystème puissant aux 3 500 marchands qu’elle accompagne dans 45 pays à travers le monde. Contactez-nous pour une démo de notre solution. WWW.LENGOW.FR Marketplaces Display / Retargeting Product Ads Réseaux sociaux Comparateurs de prix Plateformes d’affiliations
  3. 3. 745 MILLIONS D’UTILISATEURS MOBILES ACTIFS PAR JOUR 46% DES MEMBRES SE RENDENT SUR FACEBOOK PENDANT LEUR SHOPPING 6H45 PAR MOIS TEMPS MOYEN PASSÉ SUR FACEBOOK • La personnalisation de vos campagnes publicitaires tout au long du parcours client avec l’envoi de votre catalogue sur le réseau social n°1 dans le monde • Une facturation au coût par clic et un taux de visibilité défini par un système d’enchères. POUR VOUS DANS LE MONDE... 1,39 MILLIARDS D’UTILISATEURS ACTIFS TOUS LES MOIS Dynamic Ads EASILY SELL EVERYWHERE Avec Lengow, créez vos campagnes
  4. 4. CROSS-DEVICE Ces annonces sont adaptées à tous les appareils : elles vont être diffusées aussi bien sur desktop que sur les mobiles et tablettes. Ainsi ces annonces peuvent aussi être diffusées sur les applications mobiles de Facebook ainsi que sur Instagram. LE CIBLAGE Le ciblage de vos annonces peut se faire de façon automatique ou manuelle. Vous pouvez toucher les internautes qui ont visité votre site internet et/ou application via le retargeting. Et surtout les cibler en fonction de leurs centres d’intérêts, affinités, localisation. L’AFFICHAGE DE VOS PRODUITS Vous choisissez de présenter vos produits, seuls ou en groupe, et avec la mise en avant de différents visuels pour le même produit. Ils apparaîtront dans les fils d’actualités ou dans les encarts sur la droite. UNE PRÉSENTATION MULTI-PRODUITS Vous pouvez sur une même annonce présenter de 3 à 5 produits avec pour chacun leur propre image, description et URL de redirection. Les spécificités de Facebook Dynamic Ads Télécharger la version complète

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