KPBS Coverage of 2007 San Diego WildFires: IMA Presentation

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Keynote presentation at 2008 Integrated Media Association about KPBS' innovative online coverage of the Oct. 2007 wildfires in San Diego County.

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KPBS Coverage of 2007 San Diego WildFires: IMA Presentation

  1. 1. KPBS Coverage:San Diego Wildfires
  2. 2. New Distribution Outlets: Twitter
  3. 3. Google My Maps
  4. 4. Flickr
  5. 5. Keys to Our Success• Planning• Organizational culture: supports freedom and experimentation• Ability to adapt to technical challenges• Smart staffers who "play" with Web 2.0 online in their free time• "Hive" mind – collaborative culture, sharing information via wiki, meetings• Outsourcing, and not worrying about "branding" or "owning" the content – online or on the air
  6. 6. Technical Challenges• Server overwhelmed by traffic first night (30x)• Couldn’t access our Content Management System• Network problems – Internet access• Stream demand• Challenges led to innovation
  7. 7. Stripped-Down Site
  8. 8. Twitter
  9. 9. Twitter: Multiple Distribution Points• On the twitter.com/kpbsnews page• Twitter can send text messages to people who sign up• Code to feed "tweets" into our site• New Media mapping team picked up info for Google Map
  10. 10. Google My Maps
  11. 11. Mashup in the Web 2.0 Spirit
  12. 12. KPBS Photos on Flickr
  13. 13. Flickr Group
  14. 14. SlideFlickr Slideshow on KPBS.org
  15. 15. Not If… But When

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