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Academy1.ru: Mobile Digital Trends 2012

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Mobile Digital Trends 2012 Presentation

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Academy1.ru: Mobile Digital Trends 2012

  1. 1. Digital Trends 2012:Business goes MobileLeonid BURAN Bugaev12.05.2012HSE-Inc
  2. 2. Our themes0. Figures1. mCommerce2. GeoLocation3. Mobile search4. Voice recognition, image recognition, real-time face recognition5. Health (data monitoring)6. BIG Data7. NFC is Rising8. Mobile advertising9. Instant messaging (+social +video)10. Cloud Number Nine: Music, video, for free11. Freemium: Free content, pay for extra services12. Cases
  3. 3. Leonid Bugaeventerpreneur, expert inmobile technologies,creative director.15 years experience in theinternet business. Ownerof Nordic Agency AB(digital advertising agency,Stockholm - Moscow)
  4. 4. Bo Parker (Managing Director, Center for Technology and Innovation atPricewaterhouseCoopers)
  5. 5. with Steven Blank (Author of ‘Four Steps toEpiphany’ book, Silicon Valley-based serialenterpreneur) http://steveblank.com/about/
  6. 6. BookMobile marketing:how to ignite your brand inthe Mobile world”
  7. 7. Our Big Hairy Audiacious Goalis to help Enterpreneurs to findtheir VOICETo Start New Business. To findnew ways to ONLINE – as a newway to get customers in a NewCentury
  8. 8. Our goal is:Create a commonspace for the new ofideas of businesseducation in the newenvironment
  9. 9. Nordic Agency AB(Moscow – Stockholm)Our competence: Digitalcreative solutionsFrom 2010: we develop mobilesolutions (iPad, iPhone,Android)
  10. 10. Our clients list 13
  11. 11. We help our customers to find theirface on the Internet
  12. 12. Where to go?
  13. 13. New World Different rules
  14. 14. less office equalsmore things done
  15. 15. MobilityMobility = FREEDOM
  16. 16. more speed quality of life = experience experience * minutes = we can drastically improve our quality of life
  17. 17. mobility at work
  18. 18. knowledge interfaces notebooks iPad self-improvement mobilityhappiness interfaces iPhone connections
  19. 19. MoonwalkTM
  20. 20. mCommerce
  21. 21. mCommerceMobile payments
  22. 22. mCommerceMobile payments
  23. 23. Key Trends 2012GeoLocation
  24. 24. Mobile search
  25. 25. Voice recognition
  26. 26. BIG Data
  27. 27. NFC is Rising
  28. 28. Mobile advertising
  29. 29. Кейсы The character restrictions for text ads are smaller – limited to only two lines of 18 characters each - which creates quite a challenge for brand messaging.
  30. 30. Instantmessaging(+social +video)fb.com/lbugaev
  31. 31. Healthcare
  32. 32. BIG Data
  33. 33. Big Data:photosvideoDATA
  34. 34. Health
  35. 35. Health (data monitoring)
  36. 36. Physical distribution of data is OVER
  37. 37. БесплатноFree is the BEST price
  38. 38. MoonwalkTM
  39. 39. Information for FREE:FREEMIUMКачество информации всебольше определяетсярелевантностью, а не ценой
  40. 40. Cloud Number Nine: Music, video, for free
  41. 41. Long tail
  42. 42. Key trends 2012:Mobile payments
  43. 43. P.P.S. Your questions
  44. 44. 2015: your social tool
  45. 45. P.S. we will see in one year :)
  46. 46. Gartners 2011 Hype Cycle SpecialReport Evaluates the Maturity of1,900 Technologies http://www.gartner.com/it/page.jsp?id=1763814
  47. 47. Thank you!Leonid Bugaevacademy1.rufb.com/lbugaev

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