Chapter 3 Mcm 454

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Chapter 3 Mcm 454

  1. 1. Chapter 3Icons, Semiotics, & Signs<br />Hayfa Hussain @23345<br />Lama Touckley @24043<br />LinaBashir @23869<br />
  2. 2. Pierce<br />Charles Sanders Pierce is one o f the founders of semiotics as a discipline.<br />He distinguished three basic types of sign which are the icon, index, and symbol<br />
  3. 3. Icon<br />An Icon: bears a resemblance to its object<br />Example of an icon is the M in the Gmail.<br />
  4. 4. Index<br />Index: is a sign with a direct existential connection with its object<br />Example of an Index is for instance if you see large amount of smoke coming from far away, its is an indication that there is a fire burning somewhere. <br />
  5. 5. Symbol<br />Symbol: a sign whose connection with its object is a matter of convention, agreement, or rule.<br />Words, images, and numbers can all be symbols. <br />
  6. 6. Semiotics<br />Is the study of signs and symbols.<br />It is in many countries and integral part of advertising theory.<br />It is used more in France and Eastern Europe than other countries. <br />It is relate to writing and language. <br />Some cultures use more symbols in advertising than do others. <br />
  7. 7. Examples of Semiotics <br />
  8. 8. Signs & Symbols<br />Important part of association networks in our memory: package, colour, letters, and signs. <br />Colours can have strong cultural meanings.<br />Numbers can be particularly meaningful as well.<br />
  9. 9. Examples of Signs & Symbols<br />The colour black is the colour of mourning in the Western world.<br />In China white symbolizes mourning.<br />
  10. 10. Thank You For Listening! <br />

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