The Anatomy Of A High
Converting Product Page Presented to you by LemonStand www.lemonstand.com

URL Each product should have
it’s own unique URL and customers should be able to tell what the product is by looking at it. The url should contain important keywords, no dynamic elements(e.g: productid=123) and be kept as short at possible. Products should only have one unique URL pointing to it. www.buysunglasses.com/product/gold-p-diddy-signature-sunglasses www.buysunglasses.com/collections/limited-edition-collaboration-series/ products/gold-p-diddy-signature-sunglasses

Title Don’t make the titles
longer than 55 characters. Customers should be able to visualize the product just by reading the title. Scoop Neck Athletic Emerald Green Tee Shirt www.t-shirts.com/product/emerald-green-tshirt !" T Shir# Shop Shop About Contact (0) Items

Image 67% of consumers consider
images very important to online shopping Show di!erent angles, sizes, colors or styles of your product with multiple views and zoom Don’t skimp on image quality. Hire a professional The product image is the most powerful component of your page. Larger images allow consumers to see details and can help you increase conversion rates. photographer. 67%

Call To Action The call
to action should be a button not a link. Make the CTA stand out so that shoppers can find it easily. Label the CTA correctly. Add To Cart takes customers to the shopping cart, while Buy Now brings them to the checkout. Add To Cart Buy Now

Products with reviews Reviews are
a form of social proof, a powerful persuasion tactic. The more reviews and ratings a product has, the better the conversion rate. Product Reviews = Higher Conversion Rate

Products Talk about the benefits
of your products rather than just the features. Create an emotional connection with shoppers. Who doesn’t love a good story? Create an engaging story around your product.

Notes Let customers know whether
an item is in stock or currently unavailable before they try to buy Be upfront about shipping prices or buyers might abandon your cart Display a warranty and return policy to ease any concerns a customer may have ?

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