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www.lemon-sales.com
Lemon vitaminizes your Business
Market
Intelligence
Portfolio
Services
info
@lemon-sales.com
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Overview
Our Services
Methodology
Testimonials
How to get it
Content
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TimelinesConsolidationImplementationOverview
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Market Intelligence target audience
Sales PeopleRetailers Channel Partners
Service Centers
B2B Customers
PrescribersTele operators
B2C Customers
Technical
People
Marketers
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Market Intelligence target products
Computers, Servers, Network, Storage…
Software ServicesPrinters & Supplies
Cloud
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TimelinesConsolidationImplementationOverview
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Market Intelligence data channels
We use multiple ways
to capture
information data of
your customer
research
at the
right place with
the best ROI
Customer
In depth
interviews
Online
surveys
Offshore
territories
Focus
groups
Phone
interviews
Social
media
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TimelinesConsolidationImplementationOverview
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Market Intelligent
Research Services
Product
Marketing
Distribution Channels
Customer
Satisfaction
Customer
Services
People’s
Assessment
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Product Marketing Research
Product
positioning
Branding
Product
value
Customer
buying process
Market
sizing
Competitive
intelligence
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Distribution Channels Research
Compass services
to compare and
analyze
your channel
partners
between themselves
and in respect of
what you expect
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Customer Satisfaction Research
Analysis of
your customer
satisfaction
about
product, services
and people’s
influencing factors
PRODUCT SERVICES PEOPLE
Loyalty Post-Sales
Service
Customer
Care
Price Availability
and delivery
Compromise
Image The right
price
Sales
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Customer Services Research
Analysis of your
customer services
about
customer care and
quality of services
influencing factors
CUSTOMER
CARE
QUALITY OF
SERVICES
Security Efficacy
Customer Corporate
image
Empathy Market price
Personalized
factors
The right price
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People’s Assessment
Assessment of your
sales force,
product specialists,
technical support,…
about
Knowledge,
Processes,
Behaviors
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Implementation
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TimelinesConsolidationImplementation
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Intelligence
Discovery
Toolbox
Design
Execution
Market Research
Findings
Identify key values, segmentation
data, market drivers
Build the customer/channel tools.
The right questions to the right customers
Feed up survey tools with the right
information by contacting customers
Information provided by customers
is analyzed, reported, presented and
delivered with recommendations
Our four steps Methodology
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Senior Consultants
Consultants & Market
Intelligence Tools
Our Resources
A Project Manager is assigned to coordinate all necessary resources
Intelligence
Discovery
Toolbox
Design
Execution
Market Research
Findings
Country and central team resources
depending of the project scope
Senior Consultants
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Our Marketing Intelligence Tools
All our tools are Cloud based tools for quicker deployment
Smart Customer Feedback CRM / PRM
Online Surveys/Polls Multilanguage
Reporting
Quality Control
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Our Customers
Large ITC Companies
Channel Partners
& Startups
Service and
Cloud/SaaS Companies
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Testimonials
Business
Strategy
Market
Development
Market
Intelligence
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TimelinesConsolidation
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Your Benefits
Increase your
competitiveness
Achieve stronger position
Multi countries projects
Flexibility to your needs
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How to get
your market research
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Timelines
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Next steps
Define your objectives, markets, territories,
customer profiling and expected deliverables
Your call
Get your Market Intelligence proposal In just a few days
Discussion about your expectations and
jointly definition of milestones and timing
Shortly
Provide us all required information
Start the project
in less than 2 weeks
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www.lemon-sales.com
info @ lemon-sales.com
Europe +34 620 076 797
USA +1 650 488 4284
Amsterdam – Barcelona – Brussels – Bristol – Madrid – Milano – München – Paris
Replace high production black and white products from competition. Beat OCE and Canon in their traditional markets by offering new business opportunities to these customers, for instance by allowing them to target signage market, indoor and outdoor with the same printer.
B2B telesales is the most effective way to address small customers in a one by one basis and there is no practical cost of sales for DEC partners in these approach. Also, moving form transactional to service (pay per use) model, allows DEC partners to gain margin from all the system (not just hardware), enter in these new markets and, finally, push them for add value and additional services to the HP solution.
Replace high production black and white products from competition. Beat OCE and Canon in their traditional markets by offering new business opportunities to these customers, for instance by allowing them to target signage market, indoor and outdoor with the same printer.
B2B telesales is the most effective way to address small customers in a one by one basis and there is no practical cost of sales for DEC partners in these approach. Also, moving form transactional to service (pay per use) model, allows DEC partners to gain margin from all the system (not just hardware), enter in these new markets and, finally, push them for add value and additional services to the HP solution.
Replace high production black and white products from competition. Beat OCE and Canon in their traditional markets by offering new business opportunities to these customers, for instance by allowing them to target signage market, indoor and outdoor with the same printer.
B2B telesales is the most effective way to address small customers in a one by one basis and there is no practical cost of sales for DEC partners in these approach. Also, moving form transactional to service (pay per use) model, allows DEC partners to gain margin from all the system (not just hardware), enter in these new markets and, finally, push them for add value and additional services to the HP solution.
Replace high production black and white products from competition. Beat OCE and Canon in their traditional markets by offering new business opportunities to these customers, for instance by allowing them to target signage market, indoor and outdoor with the same printer.
B2B telesales is the most effective way to address small customers in a one by one basis and there is no practical cost of sales for DEC partners in these approach. Also, moving form transactional to service (pay per use) model, allows DEC partners to gain margin from all the system (not just hardware), enter in these new markets and, finally, push them for add value and additional services to the HP solution.
Replace high production black and white products from competition. Beat OCE and Canon in their traditional markets by offering new business opportunities to these customers, for instance by allowing them to target signage market, indoor and outdoor with the same printer.
B2B telesales is the most effective way to address small customers in a one by one basis and there is no practical cost of sales for DEC partners in these approach. Also, moving form transactional to service (pay per use) model, allows DEC partners to gain margin from all the system (not just hardware), enter in these new markets and, finally, push them for add value and additional services to the HP solution.
Replace high production black and white products from competition. Beat OCE and Canon in their traditional markets by offering new business opportunities to these customers, for instance by allowing them to target signage market, indoor and outdoor with the same printer.
B2B telesales is the most effective way to address small customers in a one by one basis and there is no practical cost of sales for DEC partners in these approach. Also, moving form transactional to service (pay per use) model, allows DEC partners to gain margin from all the system (not just hardware), enter in these new markets and, finally, push them for add value and additional services to the HP solution.
Replace high production black and white products from competition. Beat OCE and Canon in their traditional markets by offering new business opportunities to these customers, for instance by allowing them to target signage market, indoor and outdoor with the same printer.
B2B telesales is the most effective way to address small customers in a one by one basis and there is no practical cost of sales for DEC partners in these approach. Also, moving form transactional to service (pay per use) model, allows DEC partners to gain margin from all the system (not just hardware), enter in these new markets and, finally, push them for add value and additional services to the HP solution.
Replace high production black and white products from competition. Beat OCE and Canon in their traditional markets by offering new business opportunities to these customers, for instance by allowing them to target signage market, indoor and outdoor with the same printer.
B2B telesales is the most effective way to address small customers in a one by one basis and there is no practical cost of sales for DEC partners in these approach. Also, moving form transactional to service (pay per use) model, allows DEC partners to gain margin from all the system (not just hardware), enter in these new markets and, finally, push them for add value and additional services to the HP solution.
Smart Partner Development Services are intended to move from classical demand generation campaigns with partners, to a more proactive sales generation campaigns. Due to economic situation we are facing a demand contraction so, demand generation actions thought to redirect interested customers to the right (our) product and partner are no longer so effective. A more aggressive and direct action its needed in order to detect potential customers and go direct to them before your competitors do it, even before the customer is aware that he has a need that we can cover. That is what move from demand to sales generation actions means. Move from partner’s marketing to sales plans and ensure the execution.
All the process is designed to take advantage from the most valuable asset of your DEC Partners, their long time built installed database. Juice the information and control the ROI focusing your partners efforts where you need. This goal can be achieved by following these 4 steps:
Sales Intelligence Discovery
Test and discover the real emotional purchase motivation. Use it to define sales arguments and motion.
Test Sales arguments and adapt them to ensure you have the optimal sales speech. Discover and differentiate excuses and real objections, and generate arguments that a sales farmer/account manager needs to overcome them.
Test and design the optimal sales motions to each vertical. The purchase motions preferred by customers and design the standard proposal to highlight your competitive advantages.
Ensure the database is designed with the appropriate fields to ensure we have the information needed to discover opportunities quickly. And it’s also possible to program a follow up at the right moment.
Create a survey to get this information from customers.
Create Sales Rules that, based on the information provided at the profiling, can fully qualify a lead: Who, what, when.
Program and develop a vertical CRM with all these parameters to maximize pipeline generation, close and win rates.
Train the profilers (sales hunters) and tele account managers (sales farmers) to use the proper sales speech that best suits with their different roles.
Sales Toolbox Design
Design the proper sales proposal that applies the sales motion rules discovered before.
Load all proposals in the CRM, and program it to assign and send automatically the right one (with the right sales motion) when it qualifies a lead.
Design the proper support for the service sales motion. Ensure your partners are focused on generate business not on understanding and following processes.
Ensure all the partners apply the same standard proposals, avoid unnecessarily prices drop and extra-discounts.
Sale partner value, not product price.
Ensure all information (presentation, datasheets…) you are sending to the end customer reinforce the same message and is aligned with the sales arguments and sales cycle.
Database Profiling
Crawl all the potential customers to build a real HP Design CRM.
Ensure you get the data you need to identify opportunities.
Automatically proposal send out when CRM (sales rules defined) detects a real opportunity.
Grow your pipeline with accurate information and maximize your close rate.
Sales Generation
Focus sales people on real opportunities.
Detect which leads need to be addressed by closing a face to face meeting and which ones can be closed by phone. Maximize the ROI of the sales structure.
Ensure all opportunities are followed up at the right time. A call or a visit one minute after your competitors it’s too late. Talking to a non potential customer a waste of time, money and, the most important thing, opportunity to sale to another customer.
Maximize your win rate
Senior Sales Consultant:
Bachelor Degree
More than 15 years of sales and telesales experience at IT industry
Project Manager:
Bachelor and MBA
More than 15 years of experience at International Sales & Marketing Management positions
Profilers:
Bachelor in psychology or sociology
Account Manager:
Bachelor Degree
More than 2 years in sales at Reprographic industry
Senior Sales Consultant:
Bachelor Degree
More than 15 years of sales and telesales experience at IT industry
Project Manager:
Bachelor and MBA
More than 15 years of experience at International Sales & Marketing Management positions
Profilers:
Bachelor in psychology or sociology
Account Manager:
Bachelor Degree
More than 2 years in sales at Reprographic industry
Senior Sales Consultant:
Bachelor Degree
More than 15 years of sales and telesales experience at IT industry
Project Manager:
Bachelor and MBA
More than 15 years of experience at International Sales & Marketing Management positions
Profilers:
Bachelor in psychology or sociology
Account Manager:
Bachelor Degree
More than 2 years in sales at Reprographic industry
Senior Sales Consultant:
Bachelor Degree
More than 15 years of sales and telesales experience at IT industry
Project Manager:
Bachelor and MBA
More than 15 years of experience at International Sales & Marketing Management positions
Profilers:
Bachelor in psychology or sociology
Account Manager:
Bachelor Degree
More than 2 years in sales at Reprographic industry
