Prehistoric influences overHuman Behaviour in Social          Gaming                        George Lemnaru
Hello- 9 ani de antreprenoriat- 4 ani in industria de gaming- eRepublik.com – browser based game(3mil euro investitii, 200...
Women vs Men in games
Why do we play so differently
200k years old Homo      Sapiens
The Greatest WarNeanderthal 0 - 1 Homo Sapiens             Why?
Meet Wilma     Wilma: 43k years old.Occupation: Hunter AND Gatherer
Homo sapiens FTWThe first division of work:- men hunt- women gather
Skills- M – To hunt you need astrong and precise arm =>better hand-eye coordinationGames: Shooters, Car games- F – To gath...
Risk- M – They dont see so muchthe potential negative thingsthat can happen. Theyembrace competition.Games: Sports and war...
Empathy- M – Much less empathytowards strangers.Games: Shooters, MMORPG.- F – Care. Raising babies.Games: The Sims, PetSoc...
Group interaction- M – Complex strategies ofgroup collaboration.Games: eRepublik,MMORPG, PC MultiplayerGames.- F – Communi...
Territory- M – Focus on defendinglarge territory, explore andconquer. We use maps.Games: Risk, Civilization,Age of Empires...
There is still a lof of available space   for hunters in social gaming!
Why do we play with others?- to increase our chances of survival- to show off => better rank in our tribe- because only by...
We all want to play- to get know how- for training- for a place in our tribes ranking
Conclusions- Be proud for working in gaming- Make it Social, no Single Player Games- Get your know your audience and their...
Thanks!     George Lemnaru  twitter: george_lemnaruemail: george@erepublik.com
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Prehistoric influences over Human Behaviour in Social Gaming

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Prehistoric influences over Human Behaviour in Social Gaming

  1. 1. Prehistoric influences overHuman Behaviour in Social Gaming George Lemnaru
  2. 2. Hello- 9 ani de antreprenoriat- 4 ani in industria de gaming- eRepublik.com – browser based game(3mil euro investitii, 200k MAU, 210mil PV/luna)- 3 noi jocuri in dezvoltare
  3. 3. Women vs Men in games
  4. 4. Why do we play so differently
  5. 5. 200k years old Homo Sapiens
  6. 6. The Greatest WarNeanderthal 0 - 1 Homo Sapiens Why?
  7. 7. Meet Wilma Wilma: 43k years old.Occupation: Hunter AND Gatherer
  8. 8. Homo sapiens FTWThe first division of work:- men hunt- women gather
  9. 9. Skills- M – To hunt you need astrong and precise arm =>better hand-eye coordinationGames: Shooters, Car games- F – To gather you needgreat micro-managementskills and a lot of patienceGames: Farmville, TreasureHunting
  10. 10. Risk- M – They dont see so muchthe potential negative thingsthat can happen. Theyembrace competition.Games: Sports and wargames, hardcore multiplayergames.- F – They preffer more safetyGames: Like ANY gamedeveloped for women
  11. 11. Empathy- M – Much less empathytowards strangers.Games: Shooters, MMORPG.- F – Care. Raising babies.Games: The Sims, PetSociety
  12. 12. Group interaction- M – Complex strategies ofgroup collaboration.Games: eRepublik,MMORPG, PC MultiplayerGames.- F – Communication is useda lot.Games: Social games forwomen developed aroundsocial networks.
  13. 13. Territory- M – Focus on defendinglarge territory, explore andconquer. We use maps.Games: Risk, Civilization,Age of Empires.- F – Focus on making it nicerand cleaner.Games: MyShops,CafeWorld, ItGirl
  14. 14. There is still a lof of available space for hunters in social gaming!
  15. 15. Why do we play with others?- to increase our chances of survival- to show off => better rank in our tribe- because only by collaborationcivilizations may appear
  16. 16. We all want to play- to get know how- for training- for a place in our tribes ranking
  17. 17. Conclusions- Be proud for working in gaming- Make it Social, no Single Player Games- Get your know your audience and theirbehaviour
  18. 18. Thanks! George Lemnaru twitter: george_lemnaruemail: george@erepublik.com

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