Marketing 2.0

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Marketing 2.0

  1. 1. MARKETING 2.0 Discover the new consumer at the Web 2.0 era
  2. 2. Outline - Introduction - Marketing Online -Traditional -Trend: Web 2.0 -Social Networking -Social Media - Application -Facebook -Sony Erricsion Marketing - Conclusion
  3. 3. Marketing
  4. 4. Marketing 1.0
  5. 5. from information to conversation…
  6. 6. Internet: before and now
  7. 7. Social Network A shared on-line journal where people can post diary entries about their personal experiences and hobbies
  8. 8. Social Network  Easy for use  Share information  Story, document, multimedia…  Make friend  Very fast  Comment, Feedback
  9. 9. Social Media 10
  10. 10. Facebook 2 4 5 Photo, Music, Clip, Document … 3 4 1 5 3 2 4
  11. 11. Information 12  70 million weblogs  About 120,000 new weblogs each day, or...  1.4 new blogs every second  3000-7000 new splogs (fake, or spam blogs) created every day  Peak of 11,000 splogs per day last December  1.5 million posts per day, or...  17 posts per second  Growing from 35 to 75 million blogs took 320 days  22 blogs among the top 100 blogs among the top 100 sources linked to in Q4 2006 - up from 12 in the prior quarter Source: Technorati March 2007. http://www.sifry.com/alerts/archives/000493.html
  12. 12. March 03 March 07 13 Source:http://www.sifry.com/alerts/archives/000493.html
  13. 13. Websites WW In May 2007, the number reported was a little over 118 million worldwide Netcraft November 2006 survey 14
  14. 14. 15
  15. 15. 16
  16. 16. Application For Marketing
  17. 17. My experience  Introduction BA Mafia Clip  Post clip in my blog and my friends  In one day: More than 9000 viewer (Google view)
  18. 18. Ad online  Game widget (Running on desktop PC, Website or Social Network)  Everybody can play game
  19. 19. 4 2 5 code 3 4 1 5 3 2 4

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