Getting started with Google Analytics

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This is a brief introduction to Google Analytics, the free and popular solution for analyzing web traffic.

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Getting started with Google Analytics

  1. 1. Getting started with Google Analytics John LeMasney LeMasney Consulting lemasney.com
  2. 2. Getting and installing the code ● Javascript, added to head tag of every page. ● visit Admin, then tracking info ● Easy to implement with tools like WordPress ● Relatively easy with PHP, etc. ● Can be more difficult with static HTML
  3. 3. Measurables ● Visitors: geography, language,frequency, technology. ● Traffic Sources: referrers and keywords. ● Content: Determine popular resources on your site. ● Goals: downloads, registrations and purchases.
  4. 4. Dashboard and customization ● Adjust the time range ● Compare two metrics ● Traffic: total, sources, and top keywords. ● Goal tracking: sales, subscriptions, downloads, comments ● Visitor behavior: page views, bounce rate, new vs. returning, and viewing times.
  5. 5. Determining business outcomes and setting goals ● Landing pages ● Feed subscriptions ● Call back requests ● Blog comments
  6. 6. Tracking very specific goals URL tagging tool https://support.google. com/analytics/answer/1033867? hl=en&ref_topic=1032998
  7. 7. Reports and Alerts ● Changes in traffic (both positive and negative). ● Changes in goal conversion rates. ● High bounce rate.
  8. 8. Other engines for Analytics than GA Pinterest StumbleUpon Bit.ly Facebook Pages WordPress AWStats Google History https://history.google.com Fitbit
  9. 9. Resources http://www.toprankblog.com/2012/10/google- analytics-guide/ http://mashable.com/2011/05/23/how-to-use- google-analytics/ http://www.youtube.com/watch?v=l9joLoZOjK4 http://www.google.com/analytics/iq.html

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