Predictive Marketing 101 - Lattice Engines Predictability

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Predictive marketing works by taking all of the data available and harnessing data science to solve top marketing challenges. It can help answer questions such as: who will be my next customer? How can I convert them? What campaigns are most effective?

This presentation from Brian Kardon of Lattice introduces predictive marketing, explains the journey of marketing from an art to a science and offers examples of success.

Published in: Business, News & Politics
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Predictive Marketing 101 - Lattice Engines Predictability

  1. 1. Growth Indicators Inside Firewall Technologies Outside Firewall Technologies Executive Change News Events Social Profile Business Change Funding or Grants 100s of Other Factors

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