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L'oreal marketing


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L'Oreal marketing mix

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L'oreal marketing

  1. 1. PARIS Analysing the marketing mix of Because you’re worth it
  2. 2. L'Oréal is a French cosmetics company headquartered in Clichy, in Paris. The world's largest and dominating cosmetics company. (leader in beauty) Founded by Eugène Schueller, a young French chemist in 1909. Achieved net profit of $3.7 billion in 2015 Has 27 international brands namely Maybelline New York, Garnier, L’Oréal Paris. Branches present in 103 companies. Markets over thousands of products namely hair colour and styling, body and skin care, makeup. Top 25 most attractive employers worldwide by Universum 2014.
  3. 3. Tangible Simple Safe Comprehensive with immediate results Packaging is colourful and attractive Products range and variety is large Brand’s principles – fun and professionalism Name of the brand is simple and clearly visible Personal use No warranty Powerful slogan
  4. 4. PRICE
  5. 5. Country Mauritius India Canada France Price (Rs) 269 245 258 300 Above the Market Average ! Problems of parallel imports because of price differentiation on different national markets. Low-price strategy to win back consumers who cut back on spending during the economic crisis. Adopt a dual price strategy to make the products more affordable & at the same time continues to be a premium segment
  6. 6. Adopt a Dual Price Strategy to make the products more affordable & at the same time continues to be a premium segment, Example: the case of a shampoo 75 ml Rs. 69 75 ml Rs. 59 75 ml Rs. 64
  7. 7. 1
  8. 8. Training programs & events 3 Advertising in fashion magazines & journal for professional stylists, billboards 2 Fashion show Billboard On bus Celebrity endorsement
  9. 9. Personal selling through sales representatives Website Established in social networks like Facebook, twitter, YouTube Apps idea
  10. 10. In beauty outlets and supermarkets Own hair salon: L'Oréal Expert Found at other hairdresser shop In pharmacies
  11. 11. QUESTIONS