1.
QUARTERLY IMPACT REPORT
2012 Q4
Samasource Impact Team
February 2013

2.
REPORT OVERVIEW
BREADTH OF IMPACT
WORKER COUNT, DIRECT IMPACT, EARNINGS, GEOGRAPHIES, COUNTRIES, DELIVERY CENTERS
DEPTH OF IMPACT
KEY CRITERIA, NEW WORKER PROFILE, IMPACT ON WORKER, RECENT WORKER STORY
APPENDIX
M&E SYSTEM OVERVIEW, DC PARTNERSHIP, TERMINOLOGY

3.
BREADTH OF IMPACT
WORKER COUNT
DIRECTLY IMPACTED: TOTAL BENEFICIARIES
WORKER EARNINGS
KEY GEOGRAPHIES
WORKERS BY COUNTRY

4.
CUMULATIVE WORKER COUNT: CONTINUED GROWTH
4000
3,454
3,033
2,536
2,133
2012 Q1 2012 Q2 2012 Q3 2012 Q4
+ 421 Cumulative Workers (+13.9%) vs. Q3
+ 1,543 (+80.7%) vs. last year
Target for 2013: 5,000 Cumulative Workers

5.
DIRECTLY IMPACTED: TOTAL BENEFICIARIES
14,161
Dependents
12,435 Workers
10,398
8,745
10,707
9,402
7,862
6,612
2,133 2,536 3,033 3,454
2012 Q1 2012 Q2 2012 Q3 2012 Q4
Samasource has directly impacted 14,161 individuals
Approximately 90% of Samasource workers have one or more income dependents
The average worker has 2.3 household dependents and 1.3 non-household dependents

6.
WORKER EARNINGS
$481K
Delivery Center Earnings
$413K Worker Earnings
$288K
$198K
$240K
$207K
$144K
$89K
2012 Q1 2012 Q2 2012 Q3 2012 Q4
The immediate monetary impact to our workers includes wages, benefits, and meals/transport*
We now track total worker earnings, in addition to total DC earnings

7.
KEY GEOGRAPHIES: NEW SITE IN GULU, UGANDA
Major operations: Nairobi, Kampala, Gulu, Kolkata, Jharkhand, Port-Au-Prince
Growth expected in India and Uganda
SamaUSA will launch next quarter in Bayview, CA

8.
WORKERS BY COUNTRY: GROWING IN UGANDA
KENYA: 2,395
INDIA: 571
624 UGANDA: 303
OTHERS: 218
55
274 72
297
146
248
1,771
ACTIVE WORKERS
PREVIOUS WORKERS
Current Workers breakout: 50.3% in Kenya, 23.9% in India, 20.0% in Uganda, 5.8% in all others
Growth over Q3: +8.8% in Kenya, +9.0% in India, +161.2% in Uganda, +13.5% in all others
In Q4, Uganda ramp was driven by TB Uganda and SINFA (Internet Now!)

9.
GULU, UGANDA: SINFA CURRENT SUPERCENTER

10.
AWACH, UGANDA: SINFA FUTURE SITE

11.
AWACH, UGANDA: SINFA FUTURE SITE

12.
DEPTH OF IMPACT
NEW WORKER PROFILE
FIVE MONTH IMPACT
COMMUNITY IMPACT FINDINGS
POST-SAMASOURCE OUTCOMES
WORKER STORIES

13.
NEW WORKER PROFILE: WE GIVE WORK TO THE POOR
WORKER WORKER HOUSEHOLD (HH)
Age: 25.5 Total HH Income: $33.0/day (PPP)
Female: 54% Size of HH: 5.5 in Kenya, 8.1 in Uganda
Unemployed or Underemployed: 92% HHs With No Savings: 54%
Fully Unemployed: 45% HHs with Outstanding Loans: 36%
Previous Income (Kenya): 392KSh/day*
*This is over 25% below the Kenyan ‘living wage’
Over 90% of incoming workers were unemployed or under-employed before Samasource
Previously under-employed workers work less than 20 hours/wk in casual work or part-time office work
Based on HH income, our average worker and dependent(s) were living on less than $4/day (PPP)
All entering worker data in 2012 Q4
Approximate total sample size of 300 between Kenya and Uganda

14.
5 MONTH IMPACT: WORKERS DOUBLE THEIR INCOME
BASELINE FOLLOW-UP IMPROVEMENT
INCOME
Average Income/day 392KSh 840KSh +114.3%
Income Stability (20+ hrs/week) 51.2% 82.5% +61.2%
HEALTH AND OUTLOOK
Overall Physical Health 76.1% 86.1% +13.1%
Self-Confidence (rated “Excellent”) 32.5% 40.2% +24.0%
“I have [gained] important skills on how to relate and interact with different people. I have learnt to work with
minimal or no supervision. I have supported my family in educating my young brothers who are still in secondary
school.” Peter M., 25 years old, works at HCC
“Working at Adept has been of great benefit to me. I am a student and coming from a poor background, life in
campus has proven to be hard. With the job, I am now able to cater for my expenses and buy some assets such as
a PC. This will go a long way in contributing to my studies... the experience gained such as hard work and working
under strict deadlines will also be important to my future prospects.” James G., 23 years old
All entering and follow-up worker data in 2012 Q4
Approximate total sample size of 300 between Kenya and Uganda

15.
SAMASOURCE IMPACTS LOCAL COMMUNITIES
A Samasource job empowers our beneficiaries to engage with their communities
• Our workers are more likely to participate in their communities’ political processes (i.e. voting)
• Our workers see themselves are valuable members of their communities because of the confidence,
dignity, and self-respect they have gained - this effect is even more pronounced for women
Samasource infuses new capital into poor economies which benefits local businesses
• In Nairobi, we have found that small local businesses such as food stalls and transportation
companies have emerged and flourished. This is directly due to the presence of Samasource.
See “Mircrowork for Macro-gains” research paper, Sharanappa & Janah (2010)

16.
POST-SAMASOURCE: WORKERS GET GOOD JOBS
Samasource equals effective bridge employment to the formal economy; our workers tell us that the
work experience, soft skills, and technical skills they gain from Samasource enables them to not only
obtain their next jobs but succeed in them.
• 75% of our workers graduate from Samasource into better outcomes: our workers generally go
into similar computer-based work, further education, or entrepreneurial activities
• 20% of our workers get promoted within 6-12 months at our work centers: these workers take
on higher-level and higher-pay positions such as Team Leads and QA supervisors, gaining new
experience in management, leadership, and training
Samasource has begun collecting more extensive and systematic data on Post-Samasource
outcomes. By mid-2013, we will have more robust data on where workers go and what they do after
Samasource. Expected data includes company type, skills required, pay level, role type, etc.
Follow-up worker survey data from Kenya, Uganda, and India, 2012 Q4
Approximate total sample size of 300

17.
POST-SAMASOURCE: WORKER STORY
ELIZABETH N., 26
Delivery Center and Tenure 200
Daproim, December 2010 - October 2011
150
Changes in income
100
Prior to Samasource: full-time university student
Started at 9k KSh/month ($105)
Was promoted to QA agent in April 2011 50
When left, making 17k KSh/month ($198)
0
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Life now
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Working as freelance production manager
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Doing freelance writing on oDesk
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Pre
Quote
"[Samasource] opened me up to a new way of
thinking. I realized there was so much online... I
decided to get into business and be an employer.
I have 3 guys working online now."

18.
POST-SAMASOURCE: WORKER STORY
KEVIN K., 30
200
Delivery Center and Tenure
Technobrain Kenya, May 2011 - November 2011 150
Changes in income, skills 100
Made 15k KSh/month at TB ($174)
Now makes 28k KSh/month in freelance contract 50
writing ($325)
0
Life now
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Likes writing, wants to continue to write as a career
so
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Quote
Po
Sa
"The job at Samasource directly led me to that work...
I was able to learn more, it's like a school - I compare
it to a school."

19.
APPENDIX
M&E SYSTEM
DC PARTNERSHIP PLAN
TERMINOLOGY

20.
M&E SYSTEM: HOW WE MEASURE IMPACT
START 5-6 MONTHS 9-12 MONTHS 1-2 YEARS+
BASELINE FOLLOW-UP EXIT POST-SAMASOURCE
Online Survey Online Survey Exit Survey Mobile/Facebook
Assessment Tests Assessment Tests
Household Survey
New data in Q4: follow-up online data (changes in income, skills, expenditures, outlook), baseline
assessment of ICT and English skills, household surveys in Kenya, and updated exit survey data
Expected data in 2013: follow-up assessment of ICT and English skills, household surveys in
Uganda, Team Leads survey, post-Samasource outcomes (Kenya, India)
Measurements in blue are administered via the SamaHub on all workers
Measurements in grey are administered on an ad-hoc basis for a random subsample of workers

21.
M&E SYSTEM: DETAILED SUMMARY
GEO BASELINE FOLLOW-UP EXIT POST-SAMA
Kenya Online Surveys Online Surveys Exit Data Phone/In-Person Surveys
• Start Date: 10/26/12 • Start Date: 10/27/12 • Updated: 1/9/13 • Start Date: Feb 2013
• Count: 60 • Count: 250 • Count: 320 • Expected: 50
Skills Assessment Skills Assessment Exit Survey (Worker)
• Start Date: 8/25/12 • Start Date: Feb 2013 • ETA: March 2013
• Count: 120 • Expected: 120 (rolling)
HH Surveys
• Start Date: 9/25/12
• Count: 75
Uganda Online Surveys Online Surveys Exit Data Phone/In-Person Surveys
• Started: 11/20/12 • Start Date: 1/22/13 • Updated: 1/9/13 • ETA: TBD
• Count: 245 • Expected: 300 (rolling) • All exits
Skills Assessment Skills Assessment Exit Survey (Worker)
• Start Date: 11/12/12 • Start Date: Feb 2013 • ETA: March 2013
• Count: 50 • Expected: 120 (rolling)
HH Surveys
• Start date: 2/23/13
• Expected: 40-60
India Online Surveys Online Surveys Exit Data Phone/In-Person Surveys
• Start Date: 10/26/12 • Start Date: 11/20/13 • Updated: 1/9/13 • Start Date: 2/14/13
• Count: 6 • Count: 105 • All exits • Expected: 50
HH Surveys Exit Survey (Worker)
• Start Date: 3/2/13 • ETA: March 2013
• Expected: 30
Confidential - For Internal Use Only

22.
2013 DC PARTNERSHIP: ALIGNING GOALS AND NEEDS
OBJECTIVE
To assess, improve, and maximize impact for our workers with our delivery centers
KEY PROCESSES
Wage audits
2013 MOU implementation
SamaLab program learnings
Recruiting partner management
ICT training partner management
Integrated DC communication
DC worker hiring support and auditing
Project specific training

23.
TERMINOLOGY: KEY DEFINITIONS
Workers: agents completing tasks on the SamaHub
Team Leads: agents reviewing submissions - often former Samasource workers
Total Workers: combined total of workers and team leads
Cumulative: cumulative total workers including pre-SamaHub estimates
Active: agents who have signed in within a certain time period