This Impact Report outlines the methodology we use for measuring our impact as well as our results through December 2012. Please e-mail us at firstname.lastname@example.org if you have any questions about the data contained within this report.
REPORT OVERVIEWBREADTH OF IMPACT WORKER COUNT, DIRECT IMPACT, EARNINGS, GEOGRAPHIES, COUNTRIES, DELIVERY CENTERSDEPTH OF IMPACT KEY CRITERIA, NEW WORKER PROFILE, IMPACT ON WORKER, RECENT WORKER STORYAPPENDIX M&E SYSTEM OVERVIEW, DC PARTNERSHIP, TERMINOLOGY
BREADTH OF IMPACTWORKER COUNTDIRECTLY IMPACTED: TOTAL BENEFICIARIESWORKER EARNINGSKEY GEOGRAPHIESWORKERS BY COUNTRY
CUMULATIVE WORKER COUNT: CONTINUED GROWTH4000 3,454 3,033 2,536 2,133 2012 Q1 2012 Q2 2012 Q3 2012 Q4+ 421 Cumulative Workers (+13.9%) vs. Q3+ 1,543 (+80.7%) vs. last yearTarget for 2013: 5,000 Cumulative Workers
DIRECTLY IMPACTED: TOTAL BENEFICIARIES 14,161 Dependents 12,435 Workers 10,398 8,745 10,707 9,402 7,862 6,612 2,133 2,536 3,033 3,454 2012 Q1 2012 Q2 2012 Q3 2012 Q4Samasource has directly impacted 14,161 individualsApproximately 90% of Samasource workers have one or more income dependentsThe average worker has 2.3 household dependents and 1.3 non-household dependents
WORKER EARNINGS $481K Delivery Center Earnings $413K Worker Earnings $288K$198K $240K $207K $144K $89K 2012 Q1 2012 Q2 2012 Q3 2012 Q4 The immediate monetary impact to our workers includes wages, beneﬁts, and meals/transport* We now track total worker earnings, in addition to total DC earnings
KEY GEOGRAPHIES: NEW SITE IN GULU, UGANDAMajor operations: Nairobi, Kampala, Gulu, Kolkata, Jharkhand, Port-Au-PrinceGrowth expected in India and UgandaSamaUSA will launch next quarter in Bayview, CA
WORKERS BY COUNTRY: GROWING IN UGANDA KENYA: 2,395 INDIA: 571 624 UGANDA: 303 OTHERS: 218 55 274 72 297 146 248 1,771 ACTIVE WORKERS PREVIOUS WORKERSCurrent Workers breakout: 50.3% in Kenya, 23.9% in India, 20.0% in Uganda, 5.8% in all othersGrowth over Q3: +8.8% in Kenya, +9.0% in India, +161.2% in Uganda, +13.5% in all othersIn Q4, Uganda ramp was driven by TB Uganda and SINFA (Internet Now!)
NEW WORKER PROFILE: WE GIVE WORK TO THE POOR WORKER WORKER HOUSEHOLD (HH) Age: 25.5 Total HH Income: $33.0/day (PPP) Female: 54% Size of HH: 5.5 in Kenya, 8.1 in Uganda Unemployed or Underemployed: 92% HHs With No Savings: 54% Fully Unemployed: 45% HHs with Outstanding Loans: 36% Previous Income (Kenya): 392KSh/day* *This is over 25% below the Kenyan ‘living wage’Over 90% of incoming workers were unemployed or under-employed before SamasourcePreviously under-employed workers work less than 20 hours/wk in casual work or part-time ofﬁce workBased on HH income, our average worker and dependent(s) were living on less than $4/day (PPP)All entering worker data in 2012 Q4Approximate total sample size of 300 between Kenya and Uganda
5 MONTH IMPACT: WORKERS DOUBLE THEIR INCOME BASELINE FOLLOW-UP IMPROVEMENT INCOME Average Income/day 392KSh 840KSh +114.3% Income Stability (20+ hrs/week) 51.2% 82.5% +61.2% HEALTH AND OUTLOOK Overall Physical Health 76.1% 86.1% +13.1% Self-Conﬁdence (rated “Excellent”) 32.5% 40.2% +24.0%“I have [gained] important skills on how to relate and interact with different people. I have learnt to work withminimal or no supervision. I have supported my family in educating my young brothers who are still in secondaryschool.” Peter M., 25 years old, works at HCC“Working at Adept has been of great beneﬁt to me. I am a student and coming from a poor background, life incampus has proven to be hard. With the job, I am now able to cater for my expenses and buy some assets such asa PC. This will go a long way in contributing to my studies... the experience gained such as hard work and workingunder strict deadlines will also be important to my future prospects.” James G., 23 years oldAll entering and follow-up worker data in 2012 Q4Approximate total sample size of 300 between Kenya and Uganda
SAMASOURCE IMPACTS LOCAL COMMUNITIESA Samasource job empowers our beneﬁciaries to engage with their communities• Our workers are more likely to participate in their communities’ political processes (i.e. voting)• Our workers see themselves are valuable members of their communities because of the conﬁdence, dignity, and self-respect they have gained - this effect is even more pronounced for womenSamasource infuses new capital into poor economies which beneﬁts local businesses• In Nairobi, we have found that small local businesses such as food stalls and transportation companies have emerged and ﬂourished. This is directly due to the presence of Samasource.See “Mircrowork for Macro-gains” research paper, Sharanappa & Janah (2010)
POST-SAMASOURCE: WORKERS GET GOOD JOBSSamasource equals effective bridge employment to the formal economy; our workers tell us that thework experience, soft skills, and technical skills they gain from Samasource enables them to not onlyobtain their next jobs but succeed in them.• 75% of our workers graduate from Samasource into better outcomes: our workers generally go into similar computer-based work, further education, or entrepreneurial activities• 20% of our workers get promoted within 6-12 months at our work centers: these workers take on higher-level and higher-pay positions such as Team Leads and QA supervisors, gaining new experience in management, leadership, and trainingSamasource has begun collecting more extensive and systematic data on Post-Samasourceoutcomes. By mid-2013, we will have more robust data on where workers go and what they do afterSamasource. Expected data includes company type, skills required, pay level, role type, etc.Follow-up worker survey data from Kenya, Uganda, and India, 2012 Q4Approximate total sample size of 300
POST-SAMASOURCE: WORKER STORYELIZABETH N., 26Delivery Center and Tenure 200 Daproim, December 2010 - October 2011 150Changes in income 100 Prior to Samasource: full-time university student Started at 9k KSh/month ($105) Was promoted to QA agent in April 2011 50 When left, making 17k KSh/month ($198) 0 rce nt ntLife now ge ge ou eA AA Working as freelance production manager as urc am eQ Doing freelance writing on oDesk so oS urc ma st so Sa u ma vio Sa PreQuote "[Samasource] opened me up to a new way of thinking. I realized there was so much online... I decided to get into business and be an employer. I have 3 guys working online now."
POST-SAMASOURCE: WORKER STORYKEVIN K., 30 200Delivery Center and Tenure Technobrain Kenya, May 2011 - November 2011 150Changes in income, skills 100 Made 15k KSh/month at TB ($174) Now makes 28k KSh/month in freelance contract 50 writing ($325) 0Life now nt e urc ge Likes writing, wants to continue to write as a career so eA ma urc Sa so st- maQuote Po Sa "The job at Samasource directly led me to that work... I was able to learn more, its like a school - I compare it to a school."
M&E SYSTEM: HOW WE MEASURE IMPACTSTART 5-6 MONTHS 9-12 MONTHS 1-2 YEARS+BASELINE FOLLOW-UP EXIT POST-SAMASOURCEOnline Survey Online Survey Exit Survey Mobile/FacebookAssessment Tests Assessment TestsHousehold SurveyNew data in Q4: follow-up online data (changes in income, skills, expenditures, outlook), baselineassessment of ICT and English skills, household surveys in Kenya, and updated exit survey dataExpected data in 2013: follow-up assessment of ICT and English skills, household surveys inUganda, Team Leads survey, post-Samasource outcomes (Kenya, India)Measurements in blue are administered via the SamaHub on all workersMeasurements in grey are administered on an ad-hoc basis for a random subsample of workers
2013 DC PARTNERSHIP: ALIGNING GOALS AND NEEDSOBJECTIVETo assess, improve, and maximize impact for our workers with our delivery centersKEY PROCESSESWage audits2013 MOU implementationSamaLab program learningsRecruiting partner managementICT training partner managementIntegrated DC communicationDC worker hiring support and auditingProject speciﬁc training
TERMINOLOGY: KEY DEFINITIONSWorkers: agents completing tasks on the SamaHubTeam Leads: agents reviewing submissions - often former Samasource workersTotal Workers: combined total of workers and team leadsCumulative: cumulative total workers including pre-SamaHub estimatesActive: agents who have signed in within a certain time period