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Digital Profile Club - Youtube Marketing

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Digital Profile Club - Youtube Marketing

  1. 1. YouTube Marketing<br />
  2. 2. What is video marketing ?<br />There are basically three steps to video marketing:<br />1) Creating a Video<br />2) You Submit Your Video<br />3) You Receive Traffic and Backlinks as Your <br /> Video is Distributed and Viewed Across the <br /> Internet<br />
  3. 3. What is YouTube...?<br />YouTube is a video sharing web-site where users can upload, view and share video clips. Unregistered users can watch most videos on the site by visiting http://www.youtube.com, while registered users are permitted to upload an unlimited number of videos, each with a maximum length of 15 minutes.<br />Making YouTube THE MOST DEMOCRATIC web-site on the internet - so democratic, in fact, that some governments have or are now considering banning its use<br />
  4. 4. History of YouTube<br />Founded by three former PayPal employees in February 2005 and officially launched in December 2005<br />Consumer media company for the sharing, commenting, and viewing of original videos worldwide <br />Purchased by Google on October 9, 2006<br />YouTube still operates independently<br />Google bought YouTube for $1.76 billion<br />
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  6. 6. YouTube Visitors/Month (millions)<br /><ul><li>According to the market research firm comScore, YouTube is the number-three site on all the Web, with more than 146 million visitors per month (as of August 2010).
  7. 7. Visitors are watching a lot of videos—more than two billion videos a day, representing more than 40% of all videos watched online.</li></li></ul><li>According Google, YouTube users spends 164 minutes online everyday.<br />Where would you rather put your marketing message?<br />We’re becoming less readers and more one of watchers.<br />The average consumer would rather watch a video than read a text-based-advertisement.<br />Who Watches YouTube and What Do They Watch?<br />
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  10. 10. The statistic had showed the answer for statement above.<br />If done right, YouTube can provide a huge bang for your marketing. <br />This is because YouTube delivers huge audience for very little investment. <br />It’s all marketer’s dream channel<br />Is Video Right for Your Business?<br />
  11. 11. • Interesting and directed towards a target <br /> audience<br />• Informative and/or entertaining<br />• Leaves the viewer wanting more<br />• Leaves the viewer feeling a need to come visit <br /> your website<br />• Has good potential to be “viral”<br />• Appears professional.<br />Components Of a Great Video<br />
  12. 12. Comparison Video Vs. Text Mode<br />Video Mode<br />Text Mode<br />3 pounds chicken pieces or 1 ½ boneless skinless chicken2 tablespoons vegetable oil4 cardamom pods (optional)1 2-inch piece of cinnamon stick (optional)1 medium onion, finely chopped4 garlic cloves, chopped2 teaspoons fresh ginger, chopped1 medium tomato, finely chopped1 teaspoon cumin powder1/2 teaspoon turmeric1 tablespoons coriander powder1/2 teaspoon cayenne pepper (optional)1/2 teaspoon fennel seeds, coarsely ground1 teaspoon black pepper, coarsely ground1/2 cup plain nonfat yogurt1 teaspoon salt1/2 cup water2 tablespoons chopped cilantro1 tablespoon fresh lemon juiceRemove the skin and all visible fat from the chicken pieces. (I often have the butcher clean the chicken.) Cut 2-3 slits, 1 inch long and 1/2 inch deep, in each piece of chicken. Set aside.Heat oil in a heavy skillet over medium high heat. Add the chicken pieces in a single layer and fry for 3-5 minutes, turning the pieces over once or twice until they are white. Transfer the chicken to a plate using a slotted spoon.Add cumin powder, cardamom pods, cinnamon stick, chopped onion, garlic and ginger to the oil. Fry for 7-8 minutes, stirring constantly, until the onions are golden brown.Stir in tomatoes, turmeric, coriander powder, cayenne pepper, ground fennel seeds and black pepper. Fry for 2-3 minutes. Whip yogurt with wire wisk and add 1 tablespoon at a time, stirring constantly. Fry for another 2-4 minutes.Add the chicken and sprinkle with salt. Stir to coat the spice mixture evenly. Pour the water evenly over the chicken. Bring to a boil. Reduce heat to low. Add the cilantro and gently stir the chicken. Cover tightly and simmer for 20-25 minutes. Chicken should be tender to the touch but should not fall apart.Transfer to a serving platter. Sprinkle with lemon juice.For more recipes and tips, go to www.cuisineofindia.com<br />
  13. 13. How-To Videos<br />Real Estate Walk-Throughs<br />Product Demonstrations and Walk-Throughs<br />Types of video content<br />Company Seminars and Presentations<br />Case Studies and Testimonials<br />Conferences and Events<br />Expert Presentations<br />
  14. 14. Work through the following checklist to determine just who you should be focusing on:<br />• How old is your target customer?<br />• Is your customer male or female?<br />• Is your customer single or married?<br />• What is your customer’s average yearly income?<br />• Where does your customer live?<br />• Where does your customer shop?<br />• What does your customer like to do in his or her spare time?<br />• How does your customer describe himself or herself?<br />• How does your customer prefer to receive information: via newspaper,<br /> television, radio, or the Internet?<br />• What websites does your customer frequent?<br />• How does your customer access the Internet—via a computer or mobile<br /> device, and over what speed of connection?<br />• What products does your customer currently use?<br />• Is your target customer a current client or someone who is not yet<br /> using your product?<br />• Does your customer know about your company or product?<br />• If so, what does your customer think about your company and product—what image does he have of <br /> you?<br />Who is Your Customer :<br />
  15. 15. <ul><li>Online video ads are quickly becoming the medium of choice to drive both brand</li></ul> awareness and sales. <br /><ul><li>The results show that there are clear ROI advantages to placing video ads.
  16. 16. We expect to see strong growth in the number of companies reaping the benefits of online video advertising in the coming months and years.</li></ul>Here’s how Rick Bruner, research director at DoubleClick, assessed the results:<br />
  17. 17. YouTube for Brand Awareness<br />YouTube for Product Advertising<br />YouTube for Retail Promotion<br />YouTube for Direct Sales<br />YouTube for Product Support<br />YouTube for Internal Training<br />YouTube for Employee Communications<br />YouTube for Recruiting<br />How Can You Use YouTube to Market Your Business?<br />
  18. 18. Large national companies and major advertisers often use YouTube to enhance the awareness of their brands. <br />Instead of focusing on individual products or services, these videos push the company’s brand, often in the same fashion used in traditional television advertising.<br />YouTube for Brand Awareness<br />
  19. 19. YouTube for Product Advertising<br />If you can use YouTube to push an overall brand, you can use it to push individual products, too. <br />This requires a more direct approach, although it’s still important to make the video informative, educational, or entertaining.<br />You can show the product in action or used as part of a demonstration or tutorial. Just make sure you include lots of close-up product shots and link back to your own website—where more product information is available.<br />
  20. 20. You can also use YouTube to promote a company’s retail stores. <br />These videos can be general in nature (which gives the videos a long shelf life), or more specifically targeted to shorter-term promotions (“check out this weekend’s specials!”).<br />You can even produce educational videos that demonstrate the products or services your store offers<br />YouTube for Retail Promotion<br />
  21. 21. YouTube is a terrific channel for generating direct sales for products and services.<br />All you have to do is show the product in action or provide a clip of the service in question, and then ask for the sale by directing the viewer to your own website.<br />One of the best ways to showcase a product is in an instructional video and focusing on the useful attributes of your product, and you’ll gain YouTube viewership.<br />YouTube for Direct Sales<br />
  22. 22. Some companies doesn’t use YouTube for new business<br />This companies do so to support existing customers. <br />Consider some of the most common customer problems and questions, and produce one or more videos addressing those issues.<br />If you can help your customers help themselves, you provide them with a useful service and reduce your company’s support costs—all with a free YouTube video.<br />YouTube for Product Support<br />
  23. 23. Your company can also use YouTube for internal purposes. <br />For example, the issue of sales or product training. You have a new product to introduce and a sales force to train. <br />How best to reach them? In the old days, you’d fly salespeople from one place to another place but now you can create a series of short training videos<br />YouTube for Internal Training<br />
  24. 24. You can use YouTube for all manner of company communications. <br />You can record and post it on a private channel on YouTube<br />YouTube for Employee Communications<br />
  25. 25. If you have a company welcome video, post it on YouTube and make it public. <br />Think of this as a Public Relation exercise to attract new talent to your company, which means doing it up right—it’s as much a marketing project as it is something from the HR department.<br />YouTube for Recruiting<br />
  26. 26. It doesn’t matter what type of business you run or how large that business is.<br />You can create effective videos that will attract YouTube viewers and drive more business to your website.<br />All types of businesses are getting into the YouTube scene: local businesses, major national marketers, ad agencies, real estate agencies, <br /> consultants and motivational speakers, <br /> Internet-only retailers, B2C, B2B—you name it.<br />Everybody’s Doing It<br />
  27. 27. Case Study<br />
  28. 28.
  29. 29. TigerDirect TV<br />
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  31. 31. Reebok<br />
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  33. 33. Air Asia<br />
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  35. 35. Tip #1: Anyone Can Do a Video<br />Camtasia<br />
  36. 36. Tip #2: Learn What Works on YouTube<br />Funny<br />Weird<br />Useful<br />
  37. 37. Tip #3: Customize Your Channel<br />
  38. 38. Tip #4: Put Your URL in the Description<br />
  39. 39. Tip #5: Put Your Keywords Everywhere<br />
  40. 40. Tip #5: Put Your Keywords Everywhere<br />https://adwords.google.com/select/KeywordToolExternal<br />
  41. 41. Tip #6: “Steal” Keywordsfrom Successful Videos<br />
  42. 42. Tip #7: Choose the Best Thumbnail<br />My Account > My Videos > Edit<br />
  43. 43. Tip #8: Use Video Responses<br />Search your keywords > Find videos with a lot of views > Post video responses where appropriate (don’t spam)<br />
  44. 44. Tip #8: Use Video Responses<br />
  45. 45. Tip #9: Create Playlists<br />Add your video to a new playlist you create > Add other videos > Choose a smart name for your playlist (think keywords)<br />
  46. 46. Tip #10: Offer Valuable Content, Not a Sales Pitch<br />
  47. 47. Tip #11: Use Calls to Action<br />
  48. 48. Tip #11: Use Calls to Action<br />2<br />3<br />1<br />
  49. 49. Tip #11: Use Calls to Action<br />Embed on your site<br />Follow me on Twitter<br />Find me on Facebook<br />Visit my blog (not site) for content (not sales letter)<br />
  50. 50. Tip #12: Use TubeMogul<br />
  51. 51. Tip #13: Organize Contests<br />Some Great Examples I Found on YouTube<br />“Do a 360 with our skis”<br />“Plant your own tomatoes using our kit”<br />“Show us a crazy way to use our vacuum”<br />
  52. 52. Tip #14: Promote Your Videos Outside YouTube<br />Email contacts, friends, co-workers<br />Blog subscribers<br />Twitter, Facebook and LinkedIn<br />Embed them on your site / blog<br />ASK PEOPLE TO SHARE!<br />
  53. 53. Tip #15: Keep It Short<br />
  54. 54. Tip #16: Analyze and Learn<br />
  55. 55. Best Formats for Uploading<br />YouTube can accept almost any video format for upload, but for most users have found the following settings give the best results.<br />Video Format: H.264, MPEG-2 or MPEG-4 preferred <br />Aspect Ratio: 4:3, 16:9) <br />Resolution: 640x360 (16:9) or 480x360 (4:3) recommended <br />Audio Format: MP3 or AAC preferred <br />Frames per second: 30 <br />Maximum length: 15 minutes (we recommend 2-3 minutes) <br />Maximum file size: 1 GB <br />
  56. 56. References <br /><ul><li>www.physorg.com/news164424171.html
  57. 57. http://blog.cleancutmedia.com/video/youtube-statistics-the-ultimate-time-suck
  58. 58. http://www.allbusiness.com/operations/4112407-1.html
  59. 59. http://ezinearticles.com/?YouTube-Marketing-Tips-How-to-Make-YouTube-Marketing-Pay-Off-Without-Spending-a-Cent!&id=2513742
  60. 60. http://www.vision6.com.au/download/files/10678/730517/Use%20of%20online%20videos%20and%20YouTube%20as%20a%20marketing%20channel.pdf
  61. 61. http://www.youtube.com/handbook_popup_produce_upload?pcont=bestformats</li></li></ul><li>Thank You!<br />FazluMuhyudin<br />016-786-3200<br />admin@crescentech.com.my<br />www.crescentech.com.my<br />FROM :<br />CRESCENTECH IT SOLUTIONS & SERVICES<br />

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If you like to learn how you could leverage your marketing efforts via Youtube, watch this powerpoint

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