Best Practices in Managing Effective Media Relations Conference


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i was invited to be one of the speaker on the coming Best Practices
in Managing Effective Media Relations Conference. Held on the 7th Nov 2012 at Renaisance Hotel Kuala Lumpur.

The topic I'm speaking on is Getting Personal: Telling You Story in Social Media: Facebook, Twitter, LinkedIn and more

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Best Practices in Managing Effective Media Relations Conference

  1. 1. Best Practicesin ManagingEffectiveMedia Relations ird Early Bnt! Discou7 November 2012 • 9.00am – 5.00pm SyAVgEter byRenaissance Hotel Kuala Lumpur when ou re is ober 19 Oct 2! 201Conference Overview Distinguished SpeakersAs a media professional, do you have a crisis managementstrategy in place for your organisation? Rajan MosesTo survive in the constantly changing and challenging world Senior General Manager - Public Relationsduring the difficult economic climate, you are likely to be faced SAPURA GROUP MALAYSIAwith some hard choices. Organisations are finding themselvesthat the need to effectively manage media relations is essentialto project a positive image of stability to instil stakeholdersand public confidence. Thus the importance of managingeffective media relations cannot be underestimated. With Stephen Cranstonthese challenges in mind, this One day conference on Best Marketing ProvocativePractices In Managing Effective Media Relations aims to RENEGADE, SINGAPORElook at the practical insights to some of the aspects of themedia’s development which affect the operation today as wellas offering some practical guidelines on how to work with themedia successfully. Andreas Dorn NLP Trainer and Lead Master CoachReasons for Attending ASIA MIND DYNAMICS• EXPLORE how media help sponsors to expand• UNDERSTAND the importance of copyrighting your materials before its gets into the wrong hands• DISCOVER how social media helps/destroys your reputation LeikHong Leow Social Media Business Coach• LEARN the art of crafting and delivering the message to your audience DIGITAL PROFIT CONSULTANCY• GET IDEAS on how to deal in media crisis situation• UNDERSTAND the advantage of using sponsors to gain media coverage• DISCOVER the best strategies used in promoting your brand Andy See Teong Leng Managing Director PERSPECTIVE STRATEGIESTARGET AUDIENCEPublic relations, media relations and communications managers,Social Media Specialists and Heads of Public Relations, MarketingManagers and corporate executives from public companies who Foong Cheng Leongare responsible for talking to the media. Managers from public Partneraffairs departments, hospitals, associations and educational FOONG CHENG LEONG & COfacilities Biznet-Global is brought to you by CrimsonLogic, a leading supplier of information technology solutions to major government and commercial bodies throughout the world.
  2. 2. Conference outline TIME TOPIC 08.00AM Registration & Morning Coffee 09.00AM Chairperson’s Opening Remark Andreas Dorn | NLP Trainer and Lead Master Coach | ASIA MIND DYNAMICS Using Media Effectively to Sponsor and Promote Your Event • W hat are the benefits of using various media as a mode of sponsor? • edia as an alternative promotional effort M 09.15AM • H ow do media help sponsors to expand? • hat are the risks involving in using media? W • anaging Media to work in line with your event goals M • ase Studies C Rajan Moses | Senior General Manager - Public Relations | SAPURA GROUP MALAYSIA 10.00AM Morning Coffee/Tea Break & Networking Session Do YOU have what it takes to be a good PR person? • K ey competencies of hiring an effective media relations manager • L earn the key points to be a good PR person 11.15AM • W hat are the do’s and don’ts • I Q vs EQ at work • F ind out the strategies used to be a good PR person Stephen Cranston | Marketing Provocative | RENEGADE, SINGAPORE Hiring an Effective Media Relations Manager: What are the Key Competencies and Profile? • hat are your criteria for selection? W 12.00PM • Q vs EQ at work I • Profile of an effective Media Relations Manager Stephen Cranston | Marketing Provocative | RENEGADE, SINGAPORE 12.45PM Networking Lunch “Crafting Messages Like a Pro” - The Art of Getting Heard When Everyone is Shouting • T he changing landscape of messaging 01.30PM • O verloaded and stressed - your audience switches off • reakthrough the noise and make yourself heard B • S tart developing your own messages • E xercise Andreas Dorn | NLP Trainer and Lead Master Coach | ASIA MIND DYNAMICS Getting Personal: Telling You Story in Social Media: Facebook, Twitter, LinkedIn and more • W hat are the best ways to use this tools 02.30PM • W hat mistakes do we risk? • ow do you know you have captured the reads heart? H • C ase studies LeikHong Leow | Social Media Business Coach | DIGITAL PROFIT CONSULTANCY 03.15PM Coffee/Tea Break Crisis Management – How to Handle the Media in a Crisis We often hear a lot about companies whose good name or the reputation of a product suffers because of the failure of good media relations in a crisis situation. How to plan and implement good media relations during the management of a crisis? • D efining crisis, dealing with crisis – what crisis? • T he important of crisis management plan 03.30PM • I nstant electronic media and their influence on crisis management strategies • W hat the media wants from you in a crisis and how to provide it • P rioritizing communication tasks in a crisis+ • W hat’s important and what’s not • he crisis is over – what to do next? T • M ultiple case studies Andy See Teong Leng | Managing Director | PERSPECTIVE STRATEGIES How to Copyright Your Work so that No One Can Steal It • W hat to do if you want to use someone else’s material in your article • T he advantages and disadvantages of copyrighting your own material 04.15PM • W hat you must know about posting your articles at your website • C opyright Act 1987 • T he reproduction of the material; photocopying • C ase study Foong Cheng Leong | Partner | FOONG CHENG LEONG & CO 05.00PM End of SessionCall (Anitha): (603) 6201 5607 | Fax: (603) 6201 5611 | Email:
  3. 3. “Get Your Message Across by Applying the “If you don’t exist in the media, you Best Method to Seek Positive Coverage for don’t exist ” - Daniel Schorr, Your Organisation ” National Public Radio Registration Form: (Please read booking conditions) BEST PRACTICES IN MANAGING EFFECTIVE MEDIA RELATIONS 7 November 2012 • 9.00am – 5.00pm • Renaissance Hotel Kuala Lumpur Registration Fee Details Payment MethodEarly bird: (by 19 October 2012) RM1250.00 CHEQUE Please post a crossed cheque payable toRegular Fee: RM1550.00 CrimsonLogic Malaysia Sdn BhdGroup booking: (3 and above) RM990.00 TELEGRAPHIC TRANSFER Account Name CrimsonLogic Malaysia Sdn BhdClosing date of Registration: 5 November 2012 Name of Bank Maybank Malayan Banking Berhad, 1-2 Floor Delegate Details Bangunan CGC, Kelana Business Centre Address 97 Jalan SS7/2, Petaling JayaDelegate1 Mr / Ms / Mrs / Dr: Selangor Darul Ehsan Account Number 5-1235-2600-921Position: SWIFT Code MBBEMYKLDepartment:Tel: Fax: Ways to RegisterEmail:Delegate2 Mr / Ms / Mrs / Dr: To register for the Course, fax, email or mail this whole page to: Fax: (603) 6201 5611 Tel: (603) 6201 5607 Email: anitha@crimsonlogickl.comPosition: Mail: CrimsonLogic Malaysia Sdn BhdDepartment: D-2-10, Plaza Damas, 60, Jalan Sri Hartamas 1Tel: Fax: Sri Hartamas, 50480 Kuala Lumpur MalaysiaEmail: Venue Details CONTACT PERSON (FOR BILLING PURPOSES) Renaissance Hotel Kuala LumpurMr / Ms / Mrs / Dr: Corner of Jalan Sultan Ismail and Jalan Ampang · Kuala LumpurPosition: 50450 Malaysia Tel: (603) 2162 2233Department:Company:Tel: Fax: BOOKING CONDITIONS 1. Registrations will be confirmed upon receipt of your completed Registration Form.Email: 2. Full payment must be made before the date of the conference. 3. If you are unable to attend, a substitute delegate is welcomed at no extra charge. Please provide the name and the title of theBilling Address: substitute delegate at least 5 working days prior to the Conference / Workshop. Alternatively, your registration can be credited to a future conference within the next 6 months. 4. In the event payment is not received within 30 days after the event date, penalty fee of 5% will be imposed on the outstanding sum 5. For cancellations received in writing more than 3 weeks prior to the conference, a full refund less RM100 admin charge will be made. Regrettably, no refund can be made less than 3 weeks prior to the event and the amount will remain pay above in full. A complete set of conference documentation will be given. 6. All speakers and topics are correct at the time of printing. CrimsonLogic reserves the right to substitute speakers and cancel or alter the content and timing of the programme for reasons beyond its control.Company Stamp: 7. Where group discounts are offered, delegates must sign up collectively. FOR OFFICE USE C110M-AK AN CSCall (Anitha): (603) 6201 5607 | Fax: (603) 6201 5611 | Email: