Week 1 way in


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Week 1 way in

  1. 1. Postmodernism Aims of Lesson: - To examine the characteristics of modernism and postmodernism. - To analyse a postmodern music video.
  2. 2. Modernism - Art / social-political movement that aimed to reinvent culture that had become outdated. - Roughly occurred between 1890s - 1960s. - A rejection against realism. - Divisions of modernism include avant-garde and surrealism. - Films / novels / art were self-reflexive of society.
  3. 3. Postmodernism - 1970s onwards - The breakdown of barriers between genres and style - The breakdown of distinction between binary divides (E.g. human and machine) - Mixing up time, space and narrative - Emphasis of style over content - Blurring of fiction and reality / representation and the real - Becoming more use to a mediated version of reality, than reality itself (hyperreality).
  4. 4. Key Terms Intertextuality - one media text referring to another Parody - mocking something in an original way 1970s / 1980s cop series Sabotage music video
  5. 5. Parody - The Simpsons parodies both high and low culture to a wide range of audiences. - Part of the idea of postmodernism is that there is no divide between high art and mass culture.
  6. 6. Pastiche - An artistic work in a style that imitates that of another work, artist, or period. This is a self-conscious imitation. Gentlemen Prefer Blondes Material Girl Marilyn Monroe Madonna Goodfellas Ashanti Foolish music video
  7. 7. Bricolage - mixing up and using different genres and styles Shaun of the Dead: Zombie mixed with and romantic comedy. Blade Runner: Sci-Fi and film noir DJ Shadow’s Entroducing: The first album to be completely made up of sampled music.
  8. 8. Homage - imitation from a respectful standpoint Psycho - the 1960 original Psycho - the 1998 remake
  9. 9. Analysis of Postmodern Music Video Paparazzi (Lady Gaga) Directed by Jonas Akerlund
  10. 10. Pastiche / Homage • Generic conventions of a ‘golden age’ Hollywood film of which ‘Gaga’ is the leading lady
  11. 11. Sunset Boulevard (1950) Narrative and stylistic similarities and intertextual references
  12. 12. Intertextuality and the blurring of boundaries The breakdown of distinction between binary divides. Lady Gaga as an humanoid Fembot, Metropolis (RIGHT)
  13. 13. Referencing Popular Culture
  14. 14. CASE STUDY: Lady Gaga Hitchcock Homage • Makes reference to the film ‘Vertigo’ • The use of icy, remote blonde ‘femme fatale’ character is also a hallmark of a Hitchcock film.
  15. 15. Blurring of fiction and reality / representation and the real
  16. 16. Plenary What are the conventions of a postmodern media text? What is the appeal to audiences?