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Welcome to the Visual Web

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Your message is only as good as its ability to reach people. Over the last year as the content we consume and where we consume it has become increasingly visual, the most effective way to reach people online is through images. People are spending more time on Pinterest than Facebook. And Facebook acquired Instagram for $1 billion. In this engaging presentation, Leigh will explore the rise of the Visual Web and how you can leverage it to shape the knowledge used to make business decisions.

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Welcome to the Visual Web

  1. 1. Welcome to the Visual Web September 2012
  2. 2. The Kodak Moment All Rights Reserved. Copyright 2012 @leighgeorge
  3. 3. The Moment ExplodesPhoto Credit All Rights Reserved. Copyright 2012 @leighgeorge
  4. 4. Share Anytime, Anywhere with AnyonePhoto Credit Donald Rundlett All Rights Reserved. Copyright 2012 @leighgeorge
  5. 5. The Power of PhotosOn Facebook, photos perform best for likes, comments, and shares ascompared to text, video, and links. (Source: Dan Zarrella) All Rights Reserved. Copyright 2012 @leighgeorge
  6. 6. The Power of Videos • Video SEO is 53 times more likely to produce a first-page search result than traditional techniques. (Source Forrester) • Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz) • Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa • Viewers are 85% more likely to purchase a product*652 plays over last 6 months after watching a product video. (Source:Internet Retailer) All Rights Reserved. Copyright 2012 @leighgeorge
  7. 7. The Power of Data Visualization 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Source: 3M Corporation and Zabisco)Source The Value of Visualization by Column Five All Rights Reserved. Copyright 2012 @leighgeorge
  8. 8. The Power ofVisual Platforms Pinterest has generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. (Source: Shareaholic)Photo Credit butterflypublisher.com All Rights Reserved. Copyright 2012 @leighgeorge
  9. 9. “We’re born naked. Everything else is drag”Source Logo/VH1 All Rights Reserved. Copyright 2012 @leighgeorge
  10. 10. What’s your story? All Rights Reserved. Copyright 2012 @leighgeorge
  11. 11. Not numbers with picturesSource MDGadvertising All Rights Reserved. Copyright 2012 @leighgeorge
  12. 12. Convey the significanceof numbersSource All Rights Reserved. Copyright 2012 @leighgeorge
  13. 13. Shape the Knowledge that Informs Conversations All Rights Reserved. Copyright 2012 @leighgeorge
  14. 14. Cut through the noise All Rights Reserved. Copyright 2012 @leighgeorge
  15. 15. All Rights Reserved. Copyright 2012 @leighgeorge
  16. 16. Questions?Contact Me:Leigh George, PhD, Director, Digital and Brand Strategylgeorge@r2integrated.comhttp://www.linkedin.com/in/leighgeorge@leighgeorge All Rights Reserved. Copyright 2012 @leighgeorge
  17. 17. References • http://www.readwriteweb.com/archives/top-trends-of-2012-the- visual-web.php • http://www.jeffbullas.com/2012/05/04/the-explosive-growth-of- instagram-infographic/ • http://liesdamnedliesstatistics.com/2012/05/the-importance-of- the-visual-web-some-stats.html • http://www.slideshare.net/jess3/how-brands-can-use-data- visualization-to-make-an-impact-11976833 • http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons- You-Should-Include-Visual-Content-in-Your-Marketing- Data.aspx#ixzz24UqtUXwZ • http://www.fastcompany.com/3000794/rise-visual-social-media

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