Social Media Policy Essentials<br />
Should you have a social media policy?<br />69% of companies in the Americas don’t have a social media <br />policy.<br />...
What are you worried about?<br />Productivity<br />78% of US at-work Internet users spent less than a half hour a <br />da...
What is a social media policy?<br />Think communications guidelines, not just social media<br />Permission-based not restr...
Confidentiality<br />
Don’t share confidential information<br />Ask permission before you write about any work-related information—you never kno...
Privacy<br />
Respect others’ privacy<br />Don’t mention specific colleagues, clients, vendors or partners without their approval<br />G...
Disclaimers<br />
Speak only for yourself<br />Identify yourself and your role at the company if you are discussing anything company-related...
Add Value<br />
Share your expertise<br />Show your passion<br />Help others succeed<br />Help colleagues, clients, prospects, partners in...
Be nice and play fair<br />Respect the views and values of others: Nothing inflammatory, no obscene language, no ethnic or...
Launch<br />
Gain buy-in<br />Training is crucial to making people feel invested in your social media campaign and ultimately its succe...
Resources<br />IBM Social Computing Guidelineshttp://www.ibm.com/blogs/zz/en/guidelines.html<br />Coca Cola Online Social ...
Questions?<br />Leigh George<br />Senior Digital Marketing Strategist at R2i<br />410.327.0007 x1211<br />lgeorge@r2integr...
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Social media policy essentials

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Social media policy essentials

  1. 1. Social Media Policy Essentials<br />
  2. 2. Should you have a social media policy?<br />69% of companies in the Americas don’t have a social media <br />policy.<br />Source: Manpower, “Social Networks vs Management? Harness the Power of Social Media,” <br />January 26, 2010<br />
  3. 3. What are you worried about?<br />Productivity<br />78% of US at-work Internet users spent less than a half hour a <br />day on social networking sites while at work<br />Source: WorkPlace Media, May 2009<br />Reputation management<br />Just 8% of companies in the Americas said their reputation had <br />been hurt by employee use of social networks<br />Source: Manpower, “Social Networks vs Management? Harness <br />the Power of Social Media,” January 26, 2010<br />
  4. 4. What is a social media policy?<br />Think communications guidelines, not just social media<br />Permission-based not restrictive-based<br />Empower your employees to be brand ambassadors<br />Supports a sound strategy<br />
  5. 5. Confidentiality<br />
  6. 6. Don’t share confidential information<br />Ask permission before you write about any work-related information—you never know what might be confidential or proprietary<br />Don’t comment on your company’s business performance<br />Mind copyright and fair use laws<br />
  7. 7. Privacy<br />
  8. 8. Respect others’ privacy<br />Don’t mention specific colleagues, clients, vendors or partners without their approval<br />General descriptions of an engagement or project are ok but don’t include specific identifying details<br />Mind your own privacy<br />
  9. 9. Disclaimers<br />
  10. 10. Speak only for yourself<br />Identify yourself and your role at the company if you are discussing anything company-related<br />Write in the first person, use your own voice if you’re discussing your personal opinions<br />If you write about the company make it clear the views are your own<br />Be mindful of how you’re presenting yourself online<br />
  11. 11. Add Value<br />
  12. 12. Share your expertise<br />Show your passion<br />Help others succeed<br />Help colleagues, clients, prospects, partners increase performance and solve business challenges<br />Expand understanding of important topics<br />Promote important industry events<br />Connect people and build relationships<br />
  13. 13. Be nice and play fair<br />Respect the views and values of others: Nothing inflammatory, no obscene language, no ethnic or sexual slurs.<br />Don’t pick fights<br />Own up to your mistakes<br />Use good judgment and accept responsibility<br />Work always comes first<br />
  14. 14. Launch<br />
  15. 15. Gain buy-in<br />Training is crucial to making people feel invested in your social media campaign and ultimately its success<br />Explain the thinking behind your strategy and how your policy supports it<br />Do you need staff to sign your policy?<br />Commit to your strategy <br />Monitor your brand<br />
  16. 16. Resources<br />IBM Social Computing Guidelineshttp://www.ibm.com/blogs/zz/en/guidelines.html<br />Coca Cola Online Social Media Principleshttp://www.thecoca-colacompany.com/socialmedia/<br />MACPA Social Media Policyhttp://www.macpa.org/Content/25247.aspx<br />
  17. 17. Questions?<br />Leigh George<br />Senior Digital Marketing Strategist at R2i<br />410.327.0007 x1211<br />lgeorge@r2integrated.com<br />Connect with me:<br />Twitter: @leighgeorge<br />LinkedIn: www.linkedin.com/in/leighgeorge <br />Photo Credits<br />Faucet: Flickr, swoodplumbing<br />Files: Flickr, sfhomeless<br />Billboard: Flickr three act tragedy<br />Present: Flickrshopbub<br />Start button: Flickrpobre.ch<br />

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