Blogging Basics


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Basic blogging tips and advise from Creative WordSource

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Blogging Basics

  1. 1. Blogging Basics Join the Conversation By: Creative WordSource Persuasive. Concise. Copywriting .
  2. 2. Agenda The “What” and “Why” of Blogging  Basic Tips  Do’s and Don’ts  Join the Conversation  Need Help? 
  3. 3. The “What” and “Why” of Blogging A Blog is a Weblog – a website that functions like an online  journal with frequent updates, links and place to comment. Blogging is a powerful conversation starter  It is a strategic SEO tool  A highly efficient, source of online communication  Professional and personal news is easily shared  Blogs reach a high number of different audiences with relative  ease Blogging is effective -70 million blogs created to date. 
  4. 4. Basic Tips Determine your blog audience and goal.  Remember: Content is Key!  Content should be relevant and current  Create a strong title that relates to your article or post  ◦ Ex/ Toronto Housing Marketplace 2009 Divide the article into paragraphs  Use a conversational tone  Write to illicit comments and responses  Frequently update your blog and respond to comments 
  5. 5. Do’s and Don’ts Do: Write as though you are talking to someone  Be interesting  Use humor where appropriate  Include links to other blogs and websites  Use pictures and videos  Read blogs that relate to your area of interest  Keep a list of ideas for future posts  Post comments on other blogs 
  6. 6. Do’s and Don’ts Don’t: Make the articles too long   Forget to edit your article before posting it  Make the focus self promotion  Use inappropriate or highly technical vocabulary
  7. 7. Join the Conversation Know who you are talking to  Use vocabulary familiar to your target audience or market. Tell them why they should join the conversation  Explain what’s in it for them. Engage the target audience Include facts or a proposition, answer a question, offer a solution or make a keen observation. Leave them wanting more  The best conversations are the ones you don’t want to end. Keep your blog relevant, engaging and informative.  Leave your audience intrigued.
  8. 8. Need Help? Do conversations make you tongue-tied? Let an expert writer blog on your behalf.  Not everyone has the ability to communicate clearly and  concisely. Blog conversations need to be fresh and updated regularly.  You may not have the time or expertise required.  Creative WordSource offers a variety of expert writing  services
  9. 9. About Creative WordSource We understand: The need for a well defined message to achieve  your goals and promote your services. We provide: Clean, concise, original content developed with  your specific needs in mind. Expert copywriting services that inspire  confidence and are delivered on time.
  10. 10. About Creative WordSource We service: The Greater Toronto Area including Toronto,  Mississauga, Oakville, Burlington and beyond. Services include: Blog Writing  Articles for Print and Web  Ad Copy  Editing  Website Content  Rewriting of existing content  Web Articles for SEO 
  11. 11. Thank You Visit our website