I don't reckon 'privacy' is the right word to frame the issues around data. It doesn't connect with the unsettled feelings we have with corporate and state collection and use of it. I think the issue is really about power, and through this frame we connect to a range of critical, political and economic ideas that may be more useful to consider.
Here's my slides for the University Analytics Forum tomorrow. As with all the presentations I do, these are initial ideas and thoughts that will hopefully generate comments to guide a more focused look. If it goes anywhere, I'll keep notes on a Wikiversity page.