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This guide to mobile marketing is a combination of our own efforts
at TapSense, as well as work from some of the most insightful and
influential minds in the mobile marketing industry. Our goal is to
create a compendium of the newest, brightest, and most actionable
ideas affecting the mobile ad space, and to make them available and
accessible to all.
Mobile marketing is a difficult industry; its trends seem faster than
lightning, less predictable than quicksilver. To those who persevere, we
hope this will be a resource and a reference, a starting block to the race
through 2014 and the technologies, terminologies, and possibilities that it
will show to us.
The information in this guide is usable. It’s practical. It’s something that,
if employed in your app, will lead to appreciable, measurable results. It is
our hope that we can help you make the most of your campaigns, your
app, and your business.