Launch-ready: Learning from theWarped Minds atFeaturing Towelfight 2: The Monocle of Destiny for iOSand Android devices
Start with a Bang• One of the first creations of any indie studio is itswebsite• Making sure the website makes an impact i...
Wallpaper art created for TowelFight 2: The Monocleof Destiny by Eric Hibbeler
Connect with Your Player Base• Essentials: Facebook, Twitter, and Google+• Game-changer: email newsletter• Why you should ...
Newsletter
Treat Your Assets Right• An OK trailer is not enough. It has to be AWESOME likeTowelFight 2’s trailer• 10-12 screenshots m...
TowelFight 2 screenshots. Notice how the resolution variesdepending on the device (iPod touch vs. iPhone 5, for example)
In Closing• Advertising and PR will help you go the distance, buthigh-quality art assets and other media are key if youwan...
About Butterscotch ShenanigansButterscotch Shenanigans is a two-man indie studio basedin St. Louis and powered by brothers...
About Novy PRFounded in 2011, Novy PR helps indie and mobiledevelopers get their share of the spotlight. Co-founders LuisL...
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Launch-ready: Learning from the Warped Minds at Butterscotch Shenanigans

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Indie superstars Butterscotch Shenanigans made sure they were prepared to launch their latest opus, "Towelfight 2: The Monocle of Destiny." Here's how they did it.

Download links:

iOS: https://itunes.apple.com/us/app/towelfight-2-monocle-destiny/id599207248?ls=1&mt=8
Android: https://play.google.com/store/apps/details?id=com.bscotch.towelfight2

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Launch-ready: Learning from the Warped Minds at Butterscotch Shenanigans

  1. 1. Launch-ready: Learning from theWarped Minds atFeaturing Towelfight 2: The Monocle of Destiny for iOSand Android devices
  2. 2. Start with a Bang• One of the first creations of any indie studio is itswebsite• Making sure the website makes an impact is crucial.It can’t be standard, boring, or look like a WordPresstemplate• Hire a concept artist. He or she can make boxart/banners that “pop,” which you’ll need early on• Invest some time and effort into the company blog,and update it often (twice a week at the very least)
  3. 3. Wallpaper art created for TowelFight 2: The Monocleof Destiny by Eric Hibbeler
  4. 4. Connect with Your Player Base• Essentials: Facebook, Twitter, and Google+• Game-changer: email newsletter• Why you should invest some time in a newsletter:– You will grow your player base– You can use it to make announcements i.e. launchdate, specials sales, information on updates andpatches– Your studio will remain top of mind [versus beingforgotten after a couple of days]• The same TLC given to the game must be evident onall social media profiles and newsletter… Or else.
  5. 5. Newsletter
  6. 6. Treat Your Assets Right• An OK trailer is not enough. It has to be AWESOME likeTowelFight 2’s trailer• 10-12 screenshots minimum. Make sure they’re high-res,truthful, and illustrate the entire game. Host them on atrustworthy service like Flickr or IMGUR• Trailer tips:– 45-60 seconds tops– Mention all the features/platforms/launch date– Use music sourced from the game itself -- stay away from canned tracks– Make sure to include clickable links to the App Store/Google Play– Get external help if you’re having trouble making the trailer. Having abad trailer is actually worse than having no trailer at all
  7. 7. TowelFight 2 screenshots. Notice how the resolution variesdepending on the device (iPod touch vs. iPhone 5, for example)
  8. 8. In Closing• Advertising and PR will help you go the distance, buthigh-quality art assets and other media are key if youwant to start on solid footing• Time spent on superior screenshots and videos can leadto better coverage• Get to know your player base before launch via socialmedia and forums like TouchArcade• Nurture your player base with a newsletter andconstantly-updated company blog• You are your game. Show the world what you’re made ofand they will reward you with buzz, downloads and – ifyou’re lucky – sales
  9. 9. About Butterscotch ShenanigansButterscotch Shenanigans is a two-man indie studio basedin St. Louis and powered by brothers Seth and Sam Coster.The studio was forged in the hellish fires of game jams,bestowing upon the brothers a game development secretsauce -- a blend of grit and rapid iteration, with a garnish ofmouth-punchingly-tasty personality meat chunks.To learn more about Butterscotch Shenanigans,visit http://www.butterscotch-shenanigans.com/
  10. 10. About Novy PRFounded in 2011, Novy PR helps indie and mobiledevelopers get their share of the spotlight. Co-founders LuisLevy and Jeannie Novak understand games inside out:Jeannie is the renowned author and editor behind theGame Development Essentials series; Luis experience as agame tester for Activision and Treyarch, sales andadvertising make him uniquely qualified to promote yourgame(s) and studio worldwide. To learn more about NovyPR, visit http://www.novypr.comEmail luis@novypr.com or call (424) 229-2178 for a battleplan!

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