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Mobile devices adoption<br />Q1 2011<br />
Mobile devices cross ownership<br />Q3 2010<br />
Tablet instead of PC/laptop<br />77% of tablet users report using their tabletfor actions<br />for which they would have p...
storage<br />office<br />multimedia<br />
Digital native generation<br />
DidyouKnow?(movie)<br />
eBook ≠ File<br />File ≠ Experience<br />
Listenon yourway to work<br />morning<br />Readwhenyou’reback<br />evening<br />
~4 min<br />~12 h<br />
Single bookshelf<br />
Single bookshelf<br />
eBook = Book with addeddigitalvalue<br />
Addedvalue - examples<br />
Case: Language learning services<br />
service<br />€2 per cup<br />commodity<br />€0.01 per cup<br />goods<br />€0.20 per cup<br />experience<br />€4 per cup<br />
© Marjorie Lipan<br />
power of data<br />
Paperbackvaluechain<br />
Ebookvaluechain<br />
Turncontent to experience<br />
Use the power of your USP<br />
Case: Lonely Planet<br />
Case: Potter more<br />
Safari Books Online<br />
48% use ≥ 2 devices<br />
Try&Buy<br />
Mikolaj.Malaczynski@legimi.com<br />Mateusz.Frukacz@legimi.com<br />
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The future of e-books is in the cloud, not e-readers

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The growing popularity and adoption of tablets and smartphones shows a new direction in the e-book business. In this presentation, the authors will try to convince the audience that e-readers will be obsolete very soon, making room for a new way of distributing ebooks – from the ‘cloud’.

Published in: Education, Business, Technology
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The future of e-books is in the cloud, not e-readers

  1. 1.
  2. 2.
  3. 3.
  4. 4. Mobile devices adoption<br />Q1 2011<br />
  5. 5. Mobile devices cross ownership<br />Q3 2010<br />
  6. 6. Tablet instead of PC/laptop<br />77% of tablet users report using their tabletfor actions<br />for which they would have previously used a PC or laptop<br />Q1 2011<br />
  7. 7.
  8. 8. storage<br />office<br />multimedia<br />
  9. 9. Digital native generation<br />
  10. 10. DidyouKnow?(movie)<br />
  11. 11. eBook ≠ File<br />File ≠ Experience<br />
  12. 12. Listenon yourway to work<br />morning<br />Readwhenyou’reback<br />evening<br />
  13. 13. ~4 min<br />~12 h<br />
  14. 14. Single bookshelf<br />
  15. 15. Single bookshelf<br />
  16. 16. eBook = Book with addeddigitalvalue<br />
  17. 17. Addedvalue - examples<br />
  18. 18. Case: Language learning services<br />
  19. 19.
  20. 20.
  21. 21. service<br />€2 per cup<br />commodity<br />€0.01 per cup<br />goods<br />€0.20 per cup<br />experience<br />€4 per cup<br />
  22. 22. © Marjorie Lipan<br />
  23. 23. power of data<br />
  24. 24.
  25. 25. Paperbackvaluechain<br />
  26. 26. Ebookvaluechain<br />
  27. 27. Turncontent to experience<br />
  28. 28. Use the power of your USP<br />
  29. 29. Case: Lonely Planet<br />
  30. 30. Case: Potter more<br />
  31. 31. Safari Books Online<br />
  32. 32. 48% use ≥ 2 devices<br />
  33. 33.
  34. 34. Try&Buy<br />
  35. 35. Mikolaj.Malaczynski@legimi.com<br />Mateusz.Frukacz@legimi.com<br />

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