1
I need to remember that I’m a winner.I need to remember that I am betterthan everyone else.Bulletproof tiger, man.- Kennet...
My BrandTake what you do seriously, not yourself.                                            3
4
5
What is a brand?                   6
ConnectionEmotional, Psychological, Physical              Trust                                     7
Catalyst      A logo is not a brandA resume is not a personal brand                                   8
What makes a great brand?          Authenticity     Platform + Ecosystem    Voice-of-the-Customer             Value       ...
Authenticity Snow Porn               10
Platform + Ecosystem    Teach, Don’t Sell                        11
Voice-of-the-CustomerAuthentic Athletic Performance                                 12
ValueDemocratize Design                     13
What do people look for in a Brand?         Warmth, Competency                                      14
Your brandEd Ex Nt MkEducation   Experience   Network   Marketability                                                   15
Ed         EducationNot just formal education                            16
17
Ed         EducationNot just formal education    Fox vs. Hedgehog                            18
FluxThe era of Generalists                         19
EdEducation        the MBA vs. the MFADesign as a competitive differentiator                                         20
Ex            ExperienceProfessional + Volunteer + Other   Experience vs. Experiences                                   21
NtNetwork          22
NtNetwork“No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team” ...
Nt                    Network“The value of our network is a function of our           willingness to share it”           A...
I                            We          The sum is greater than the parts“An individual’s power is raised exponentially w...
MkMarketabilityEntrepreneurship vs. Intrapreneurship     Know your target audience           Benchmark                    ...
27
Growing your personal brand    What makes you unique?    Competitive Advantage                              28
The start of all great marketing is tohave a great product.- Guy Kawasaki                                         29
You, The Permanent Beta      Today is Day 1                          30
Do you know you?The Best-Case Scenario                         31
Storytelling has never been more important              Experience Design                                         32
What is social media?          Narcissism 2.0Genuine, Provide Value, Remarkable                                     33
34
35
36
37
38
Retweet, Link2, Communicate                              39
Update permissions and/or “de-Otis” your profile                                                   40
Context is King                  41
Still relevant, 140+ characters                                  42
Your world, in pictures                          43
Aggregating              44
Know the niches                  45
You are what you…Read, Post, Tweet, Recommend, Criticize, Tag, Comment, etc.                                              ...
47
Questions?             48
Thank You!about.me/jasonloehr | jloehr@gmail.com         bit.ly/ISUbrandyou                                         49
Be Curiousabout.me/jasonloehr | jloehr@gmail.com         bit.ly/ISUbrandyou                                         50
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Building Your Personal Brand

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Presentation on personal brand building at the Indiana State GenerationNEXT conference in Louisville.

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  • How difficult it is to be simple. – Van Gogh (Doesn’t appear they’re trying hard) – The duck on the lakeGreat brands adapt – You should toDisruption
  • They listen. Have a foundation for learning. When to listen and when NOT to listen.
  • Blinding glimpse of the bleeding obvious
  • If customers don’t need or want the product, they won’t buy it.
  • TED
  • In the story, what I am/was responsible for.
  • Would have lost $110 million in box office returns without heavy ad push. Growth beyond the core audience.
  • The rule of 150. Help first to grow relationships, your network.
  • The rule of 150. Help first to grow relationships, your network.You are not a hoarder. 3 degrees for business vs. 6 degrees for kevin bacon
  • Outside-In vs. Inside-out
  • We were bornentrepeneurs
  • Don’t force it!
  • Don’t force it!
  • Stay hungry, stay foolish
  • Building Your Personal Brand

    1. 1. 1
    2. 2. I need to remember that I’m a winner.I need to remember that I am betterthan everyone else.Bulletproof tiger, man.- Kenneth J. Powers 2
    3. 3. My BrandTake what you do seriously, not yourself. 3
    4. 4. 4
    5. 5. 5
    6. 6. What is a brand? 6
    7. 7. ConnectionEmotional, Psychological, Physical Trust 7
    8. 8. Catalyst A logo is not a brandA resume is not a personal brand 8
    9. 9. What makes a great brand? Authenticity Platform + Ecosystem Voice-of-the-Customer Value 9
    10. 10. Authenticity Snow Porn 10
    11. 11. Platform + Ecosystem Teach, Don’t Sell 11
    12. 12. Voice-of-the-CustomerAuthentic Athletic Performance 12
    13. 13. ValueDemocratize Design 13
    14. 14. What do people look for in a Brand? Warmth, Competency 14
    15. 15. Your brandEd Ex Nt MkEducation Experience Network Marketability 15
    16. 16. Ed EducationNot just formal education 16
    17. 17. 17
    18. 18. Ed EducationNot just formal education Fox vs. Hedgehog 18
    19. 19. FluxThe era of Generalists 19
    20. 20. EdEducation the MBA vs. the MFADesign as a competitive differentiator 20
    21. 21. Ex ExperienceProfessional + Volunteer + Other Experience vs. Experiences 21
    22. 22. NtNetwork 22
    23. 23. NtNetwork“No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team” 23
    24. 24. Nt Network“The value of our network is a function of our willingness to share it” Alliances vs. Weak Ties 24
    25. 25. I We The sum is greater than the parts“An individual’s power is raised exponentially with the help of a team (a network)” 25
    26. 26. MkMarketabilityEntrepreneurship vs. Intrapreneurship Know your target audience Benchmark 26
    27. 27. 27
    28. 28. Growing your personal brand What makes you unique? Competitive Advantage 28
    29. 29. The start of all great marketing is tohave a great product.- Guy Kawasaki 29
    30. 30. You, The Permanent Beta Today is Day 1 30
    31. 31. Do you know you?The Best-Case Scenario 31
    32. 32. Storytelling has never been more important Experience Design 32
    33. 33. What is social media? Narcissism 2.0Genuine, Provide Value, Remarkable 33
    34. 34. 34
    35. 35. 35
    36. 36. 36
    37. 37. 37
    38. 38. 38
    39. 39. Retweet, Link2, Communicate 39
    40. 40. Update permissions and/or “de-Otis” your profile 40
    41. 41. Context is King 41
    42. 42. Still relevant, 140+ characters 42
    43. 43. Your world, in pictures 43
    44. 44. Aggregating 44
    45. 45. Know the niches 45
    46. 46. You are what you…Read, Post, Tweet, Recommend, Criticize, Tag, Comment, etc. 46
    47. 47. 47
    48. 48. Questions? 48
    49. 49. Thank You!about.me/jasonloehr | jloehr@gmail.com bit.ly/ISUbrandyou 49
    50. 50. Be Curiousabout.me/jasonloehr | jloehr@gmail.com bit.ly/ISUbrandyou 50

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