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Unit 26


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Unit 26

  1. 1. Unit 26 Film studies By Daniel Vidal
  2. 2. StorylineIt is set in the present day, of the economic downturn of the world.A very successful ceo of a multi-billion oil company crashes into debt, and Dave is blamed, he is then stunned to the street with nothing to his name.While sitting in a doorway, Dave notices a commotion and goes to investigate. He sees a young man being dragged into a abandoned warehouse. Dave makes to snap decision to go in, he finds the man on a chair with a bomb counting down, Dave saves the man (lee) and get to safety.
  3. 3. CastingGood Guy - Ryan Reynolds $15’000’000Bad guy - Alan Ford$10’000’000 Director - Paul McGuigan worth $5’000’000Ernie Reyes Jr.$2’000’000Inculding CGI effects and explosions$8’000’000 Leaving my production with $60’000’000 for marketing
  4. 4. AdvertisementAlso the super bowl is a great time to advertise because it hasmillions of views at one time to watch my promotional trailer.I will also use youtube to advertise my action movie, by using thisform of media it would be shown to a wide range of people.
  5. 5. Diversion – to escape from ever day problemsPersonal relationships – using the media for emotional and other interaction.Personal identity – finding yourself reflected in texts, learning behaviour and values for texts.Surveillance – information which could be used for.
  6. 6. 7 characteristics of blockbusters• It is a ‘star vehicle’.• A large production budget e.g $100million.• A large marketing budget.• A range of merchandising.• A wide demographic.• A holiday release date.• Worldwide release.
  7. 7. 4 audience theories• Reception• Two step flow• Uses and Gratification• The hypodermic needle
  8. 8. Reception theoryDominant (hegemonic): the reader fully shares the text code and accepts and reproduces the preferred reading.Negotiated reading: the reader partly shares the text code and broadly accepts, but sometimes its modified to the person own position.Oppositional (counter- hegemonic): complete opposite to the dominant code, so the reader understands the text code and rejects this reading.
  9. 9. Two step flowThe two step flow theory is based on the opinions of the socially accepted or powerful. Individuals who pay close attention to mass mediaOpinion leaders pass ontheir own interpretations instead of facts
  10. 10. Uses and GratificationThere are 5 main reasons why people watch media.To escapeSocial interactionIdentifyInform & EducateEntertain
  11. 11. The hypodermic needleDuring second world wars media plays a vital role in both United States and Germany to made influence in the people’s mind. The Germany Hitler’s Nazi used film industry for Propaganda and they produced lots of movies about their achievements which made a great impact in Germans mind.The media (magic gun) fired the message directly into audience head without their own knowledge. The message cause the instant reaction from the audience mind without any hesitation is called “Magic Bullet Theory”.
  12. 12. 5 narrative theories• Tordorovs equilibrium• Propp’s narrative structure• Levi’s binary oppositions• Barthes’s codes• Shklovsky’s …..
  13. 13. Tordorovs Narrative TheoryTordorov’s believed that the narrative theory was in every film/ story.It starts with a state of normality, the equilibrium is then followed by a disequilibrium which is a disruption of events. The disequilibrium must then be recognised by the characters causing them to take action to restore the equilibrium. Since the characters cannot return to the original equilibrium, a new one is created in the process.
  14. 14. Propp’s characters rolesBetween 1895 - 1970 Propp analysed fairy tales by there narrative structureThe Hero ((protagonist) has a mission)The Villains ((antagonist) tries to stop hero)The Doner (gives the hero something)The False Hero (villain that pretends to be good)The Helper (always with the hero)The Princess (love interest)
  15. 15. LeviLevi showed that in 1970’s there was always binary oppositions in films.Strong – weakGood – badDomestic – SavagePhilosophy - myth
  16. 16. BarthesAction code; something the audience knows and doesn’t need explaining.Enigma code; something hidden from the audience.Symbolic code; something that symbolizes a more abstract concept.Cultural code; something that is read with understanding due to cultural awareness.Semic code; something that the audience recognise through connotations.