Final Concept, USP, and Target Market Charlie, Dan, Bas, Ozan
Final ConceptWe started off with 2 concepts, a gym concept, inwhere a trainer used our product to preventhimself sweating. Our second concept was theidea of a small martial arts student locked awayin a cage and he needs to break free, hence thename of our brand ‘unleash’.The final concept we have chose to use is conceptnumber 2. our focus group provided us withopinions and ideas for us to use and we have alldecided that the martial arts concept was thebest way forward.
Final USPOur product’s final unique selling points are that itsmells like an aftershave so that men not onlyrefrain from sweating but also smell really goodtoo. The product can come in 2 forms, on the go(small can) and at home (larger sized can).We our a company that deal with tv adverts allthe time. We have a strong, in-depth knowledgeon camera shots and angels and we believe thatevery production we create is to the best of ourability.
Final Target MarketTo start off with we wasn’t 100% sure what ourtarget market was, we were swaying betweenyoung students and middle aged men.However, with help from our focus group andby playing around with ideas in our companywe have finally decided to aim for the teenageand young adult market. It’s a market we areall related with and our ideas and concepts allrelate to this generation.