MOUNTAIN BIKE TOURISMAND COMMUNITY DEVELOPMENTIN   BRITISH COLUMBIA:CRITICAL SUCCESS FACTORSFOR THE     FUTURE            ...
Kalamalka Lake, Cosen’s Bay Trail, Okanagan Valley, Vernon, BC
TO EXPLORE...        Critical Success Factors           ...to support sustainable planning        a Conceptual Framework...
Hornby Island, BC
WHY MOUNTAIN BIKE TOURISM?        gaining critical-mass globally        cost-effective for communities        leverages...
COMMUNITY BENEFITS           recreational opportunities                 - youth / community social / health           de...
Mt. Seymour, North Shore of Vancouver, B.C.
SEA TO SKY CORRIDOR (CLUSTER EXAMPLE)                                                                                     ...
COMMUNITY CHAMPIONS / STAKEHOLDERS / POLITICAL WILL           Mountain Bike Resorts           Commercial Tour Operators ...
INTEGRATION STRATEGY      REGIONAL       initiative      seek:Input / Knowledge /       Resources      identify:   Crit...
Conceptual Framework for Community-                                            Mountain Bike TourismBased Mountain Bike To...
NON-CONTINGENT        FACTORS   (MATURING CLUSTERS) MountainBike Clubs / Schools /     Infrastructure  Camps /       /Supp...
Mountain Bike TourismInnovation / Outlier Strategies / Alternative Factors and Approaches
Shuttle Run, Mt. Prevost, Duncan / North Cowichan, B.C.
APPROACH       Identify bike-related activities currently in the region       Current issues / challenges / demographics...
EXAMPLES OF FUNDING SOURCES(PUBLIC / PRIVATE / IN-KIND)       Municipality trails development / maintenance       Bike c...
Mountain Bike TourismSEA TO SKY ECONOMIC IMPACT STUDY • Visitors to the North Shore, Squamish, Whistler, Pemberton corrido...
Super-D Race, Hartland, Victoria, BC
SUMMARY     Conceptual Framework          ...may be applied to other tourism experiences     Successful Integration     ...
Burnt Bridge, Cowichan Lake, B.C.
Thank you!    QUESTIONS?Ray.1Freeman@RoyalRoads.ca LeftCoastInsights@shaw.ca  Twitter: @LeftCoastInsite   Skype: ray.freem...
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Velo city global 2012 ray freeman - mtn bike tourism community development critical success factors - june 29

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VeloCity Global 2012 - Presentation by Ray Freeman - Mountain Bike Tourism & Community Development, Critical Success Factors for the Future

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  • Source: http://www.th.gov.bc.ca/seatosky/RFQ/maps/Corridor_Map.pdf
  • Figures in Canadian Dollars
  • Velo city global 2012 ray freeman - mtn bike tourism community development critical success factors - june 29

    1. 1. MOUNTAIN BIKE TOURISMAND COMMUNITY DEVELOPMENTIN BRITISH COLUMBIA:CRITICAL SUCCESS FACTORSFOR THE FUTURE Velo-City Global 2012 Vancouver – June 29th Ray Freeman Royal Roads University
    2. 2. Kalamalka Lake, Cosen’s Bay Trail, Okanagan Valley, Vernon, BC
    3. 3. TO EXPLORE...  Critical Success Factors ...to support sustainable planning  a Conceptual Framework ...for Community-Based Mountain Bike Tourism Development
    4. 4. Hornby Island, BC
    5. 5. WHY MOUNTAIN BIKE TOURISM?  gaining critical-mass globally  cost-effective for communities  leverages partnerships  community benefits
    6. 6. COMMUNITY BENEFITS  recreational opportunities - youth / community social / health  destination awareness  tourism/taxation revenue  community infrastructure  spin-offs for business  social capital
    7. 7. Mt. Seymour, North Shore of Vancouver, B.C.
    8. 8. SEA TO SKY CORRIDOR (CLUSTER EXAMPLE) Mountain Bike Tourism Source: http://www.sitesandtrailsbc.ca/documents/sea-to-sky-trail-strategy.pdf
    9. 9. COMMUNITY CHAMPIONS / STAKEHOLDERS / POLITICAL WILL  Mountain Bike Resorts  Commercial Tour Operators  Destination Marketing Organizations  First Nations  Industry Groups (Mountain Bike Clubs)  Mountain Bike Tourism Services (Accommodation, food, rental, transport)  Provincial Government Agencies  Regional & Municipal Governments  Trail Stewardship Groups  Private & Public-Sector Landowners  Event Organizers (Festivals/Races)  Educational Institutions  Mountain Bike Consultants  Insurance Experts  Athletes & Professional Mountain Bikers Source: Tourism BC, 2010
    10. 10. INTEGRATION STRATEGY  REGIONAL initiative  seek:Input / Knowledge / Resources  identify: Critical Success Factors  develop: Key Offerings  create: Implement / Evaluate
    11. 11. Conceptual Framework for Community- Mountain Bike TourismBased Mountain Bike Tourism Development CONTINGENT FACTORS (EMERGING CLUSTERS) Community Physical Champions / Geography / Stakeholders Terrain / / Political Trails Will Funding Legislation / Sources Regulatory (Public / Frameworks Private / In- Kind)
    12. 12. NON-CONTINGENT FACTORS (MATURING CLUSTERS) MountainBike Clubs / Schools / Infrastructure Camps / /Supporting Programs Services MountainDestination Bike CultureMarketing / / Lifestyle / Mgmt Events Mountain Bike Tourism
    13. 13. Mountain Bike TourismInnovation / Outlier Strategies / Alternative Factors and Approaches
    14. 14. Shuttle Run, Mt. Prevost, Duncan / North Cowichan, B.C.
    15. 15. APPROACH  Identify bike-related activities currently in the region  Current issues / challenges / demographics / trends  Range of potential opportunities & impacts  Create awareness among stakeholders  Alignment with OCP and Community Vision  Compare with other community (cycling) plans  Encourage Spin-Off benefits
    16. 16. EXAMPLES OF FUNDING SOURCES(PUBLIC / PRIVATE / IN-KIND)  Municipality trails development / maintenance  Bike clubs / volunteers  IMBA Canada http://www.imbacanada.com/resources/fundraising/canadian-grants  Community Futures  BC Provincial Government (program examples)  Bike BC  ACT Now BC  LocalMotion  Island Coastal Economic Trust  Cowichan Valley Regional District  Cowichan Tribes  Other Government (Health Authority)  Corporate Sponsors  Trans Canada Trail  Other NGO’s  Service Clubs
    17. 17. Mountain Bike TourismSEA TO SKY ECONOMIC IMPACT STUDY • Visitors to the North Shore, Squamish, Whistler, Pemberton corridor • $10.3 M revenue (June 4 to September 16, 2006) • Whistler Mountain Bike Park $16.2 M • Crankworx Mountain Bike Festival $11.5 M • $38 M cumulatively • Whistler: 1 millionth rider in 2011 (over 12 yrs) Source: MBTA, 2006
    18. 18. Super-D Race, Hartland, Victoria, BC
    19. 19. SUMMARY  Conceptual Framework ...may be applied to other tourism experiences  Successful Integration ...is all about Community Champions & Partnerships  Conversations ...can reveal hidden resources & opportunities (Outliers)  Strategic Planning ...requires a comprehensive, collective vision  It’s been done before!
    20. 20. Burnt Bridge, Cowichan Lake, B.C.
    21. 21. Thank you! QUESTIONS?Ray.1Freeman@RoyalRoads.ca LeftCoastInsights@shaw.ca Twitter: @LeftCoastInsite Skype: ray.freeman.ism

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