Be the first to like this
Mountain bike tourism may provide significant benefit to communities, however, community planners should be cognizant of applicable Critical Success Factors necessary to ensure the execution of a sustainable mountain bike tourism development strategy which meets visitor expectations and reflects community values. The benefits to those communities which get the mix and application of factors correct may include: increased opportunities for recreational mountain biking for diverse participant populations, increased destination awareness, increased revenues, development of community infrastructure, support for community social development, creation of social capital, improved competitiveness, and the promotion of local characteristics.
For communities developing mountain bike tourism in British Columbia, the next challenges remain to maintain the building of momentum while ensuring the sustainability of social, cultural, environmental, and fiscal factor attributes. Consideration of locally prevalent Critical Success Factors and the development and execution of a community mountain bike tourism strategy using the CSFs with a structured planning framework may assist community planners and stakeholders to achieve successful outcomes for community participants and visitors alike. Leading-edge research now allows communities to leverage this strategic planning approach through the use of social media infrastructure and emerging storytelling frameworks with support through non-traditional partnerships and the tourism network system.